Monster Energy
| Monster Energy | |
|---|---|
| Owner / user | Monster Beverage |
| Introductory year | 2002 |
| Products | Energy drink |
| Markets | Worldwide |
| Website | monsterenergy.com |
Monster Energy Drink is an energy drink from the US company Monster Beverage .
drink
Monster Energy is sold in Germany in the standard size as 500 ml, under the name Mega Monster as 553 ml and since 2017 also in 355 ml beverage cans . A can with the original flavor is printed in a black shade.
The ingredients L - carnitine , taurine , guarana and vitamin B are advertised on the angled banderole under the lid . The usual nutritional labeling in accordance with EC Directive 90/496 / EEC and the list of ingredients are printed on the back.
production
Monster Energy Drinks are produced by the US company Monster Beverage (formerly Hansen Natural ). The drink was launched there in 2002. The company Monster was founded 1997th The Monster Beverage Corporation is majority owned by Rodney C. Sacks and Hilton H. Schlosberg (the Coca-Cola Company has held a minority stake since 2015 and has worldwide distribution rights). They designed a new strategy with a budget of six million US dollars. The contents of the cans have been doubled, but the price has been maintained. The strategy was to be able to sell twice as much Monster Energy as Red Bull for the same price . Furthermore, it was guerrilla marketing operation, and it has begun to sponsor extreme sports. Today Hansen Natural, which has been producing fruit juices since 1935, is a subsidiary of the Monster Beverage Company.
distribution
Monster Energy began selling in the United States in April 2002. In Germany, Monster Energy has also been available in supermarkets since 2009/10. Before, it was only possible to get the drink in online shops or from special importers. Coca-Cola bought a 17% stake in Monster Beverage for $ 2.15 billion in 2014. Coca-Cola European Partners GmbH Germany (CCEP) has been responsible for sales of Monster Energy products since 2015.
Monster Energy products in Germany
There are many different flavors of the energy drink in the United States. In Germany, however, due to nutrient guidelines, only the following varieties are on the market:
| designation | design | taste | content | Remarks |
|---|---|---|---|---|
| original | Green / black | original | 300 ml, 500 ml, 553 ml, 568 ml | 553 ml jar with resealable lid |
| Absolutely zero | Blue / black | original | 500 ml | Sugar free |
| Assault | Red / gray / black | Cherry / Cola | 500 ml | |
| Punch Ballers Blend | Red / black / gold | Apple / cherry / cranberry | 500 ml | |
| Punch Pipeline Punch | pink | Passion fruit / orange / guava | 500 ml | |
| Punch Pacific Punch | Beige / red | Raspberry / guava / cherry | 500 ml | More fruit juice ingredients |
| Punch Mixxd | purple | Apple / cherry / cranberry | 500 ml | formerly "Punch Ballers Blend" (Barcode Identical) |
| Juice ripper | Yellow black | Apple, pineapple | 500 ml | New design since 2017 |
| Juice Mango Loco | Orange / blue | mango | 500 ml | |
| Rehab Tea Lemonade | Black yellow | Tea + lemonade | 500 ml | Low in calories and sparkling |
| Rehab Green Tea | Black green | Green tea | 500 ml | Low in calories and sparkling |
| Rehab Peach Tea | Black / orange | Peach tea | 500 ml | Low in calories and sparkling |
| VR46 - The Doctor | yellow | Orange lemonade | 500 ml | Signature drink Valentino Rossi |
| LH44 - Lewis Hamilton | red | Monster button with grape | 500 ml | Lewis Hamilton signature drink |
| Ultra | White | Citrus | 500 ml | Sugar free |
| Ultra Red | red | Fruit punch | 500 ml | Sugar free |
| Ultra Sunrise | orange | orange | 500 ml | Sugar free |
| Ultra Citron | yellow | lemon | 500 ml | Sugar free |
| Ultra violet | violet | Grape, tart sweet | 500 ml | Sugar free |
| Ultra Paradise | green | Kiwi, lime | 500 ml | Sugar free |
| Espresso Monster Milk | Red / gold / black | iced coffee | 250 ml | iced coffee |
| Espresso Monster Vanilla | Blue / gold / black | Iced coffee with vanilla | 250 ml | iced coffee |
Monster Energy in other countries
Other varieties are available in other countries. For example Monster Khaos from the Juice range, which did not meet the German health protection guidelines, but is available in the USA.
Health risks
The supposedly sporty image of energy drinks is repeatedly criticized. The high sugar content, as it is also contained in the monster drink, often leads to obesity. Only the taurine content has been shown to have positive effects in sports activities. The high caffeine content can be dangerous for the body at higher doses. In Monster Energy the permitted maximum dose of 32 mg / 100 ml contain. Because of this high caffeine content, tolerance can develop with withdrawal symptoms ( caffeinism ), such as irritability or nervousness. A warning is printed on cans made for Germany:
"Increased caffeine content . Not recommended for children and pregnant or breastfeeding women (32mg / 100ml). Not recommended for people sensitive to caffeine. Consume responsibly as part of a balanced and varied diet and healthy lifestyle. Do not mix with alcohol. Can contains one serving. "
The WHO recommends banning the distribution of energy drinks to children and young people.
Association with deaths
After five deaths were linked to the drink in the United States, the Food and Drug Administration investigated the preparation in 2012 and looked into a possible ban. Several deaths have been tried in the United States.
Web links
Individual evidence
- ↑ Monster Energy - About Us. ( Memento of March 21, 2012 in the Internet Archive ) In: monsterenergy.com , accessed on April 14, 2012.
- ↑ Monster Hit. In: businessweek.com , June 6, 2005. Retrieved April 14, 2012.
- ^ Charging at Red Bull with a brawny energy brew. In: businessweek.com , June 6, 2005. Retrieved April 14, 2012.
- ↑ Nando Sommerfeldt: Energy Drinks: Mighty alliance Red Bull wants to clip its wings . August 18, 2014.
- ↑ More fruit juice ingredients e.g. according to GBZ beverage deliverer
- ↑ Vasanti S Malik, Matthias B Schulze, Frank B Hu: Intake of Sugar-Sweetened Beverages and Weight Gain: A Systematic Review . In: The American Journal of Clinical Nutrition . tape 84 , no. 2 , January 8, 2006, p. 274–288 ( full text online ).
- ↑ K.-R. Geiß, I. Jester, W. Falke, M. Hamm, K.-L. Waag: The effect of a taurine-containing drink on performance in 10 endurance athletes . In: Amino Acids . tape 7 , no. 1 , 1994, p. 45-56 , doi : 10.1007 / BF00808445 .
- ↑ Thorsten Knuf: Red Bull, Monster, Rockstar and Co .: Energy drinks can be life-threatening .
- ↑ "Monster" energy drink is being investigated. In: welt.de
- ↑ Energy Drink Monster - US Food Inspectorate investigates energy drink. In: fr-online.de , October 24, 2012
- ↑ Father is suing manufacturers of Monster energy drinks. In: welt.de , January 15, 2017