Nescafé
Nescafé is a soluble coffee (instant coffee) from Nestlé . With a brand value of 14.8 billion Swiss francs, it is the most valuable brand in Switzerland .
history
In 1930 the Brazilian government turned to the Swiss company Nestlé for the first time with questions about the possible preservation of coffee. In 1930 the Brazilian coffee growers harvested so much coffee that it was burned in large quantities along the entire coast or dumped into the sea to prevent the price from falling on the world market . The then still small and young company had already made a name for itself in the field of preservation through the preservation of fresh milk in the form of dry milk products . A working group headed by Max Morgenthaler was now researching ways to preserve coffee so that the drink could be made by simply adding water, without losing the natural aroma and taste of the coffee. After eight years of intensive laboratory and development work, she was able to present the first successes and introduce a method that could process the coffee beans into powder in a manner that was gentle on both quality and aroma and thus made it durable.
This product, baptized with the name Nescafé - a suitcase word from Nestlé and café - was first sold in Switzerland on April 1, 1938. After Germany Nescafé came in 1943, but the civilian population had no access to the product. At first it was only produced in Kappeln ( Schleswig-Holstein ) for the Wehrmacht . This mainly distributed it to pilots and flight crews so that they could stay awake. After the Second World War , production was continued under British guard. After they were withdrawn, production was also shut down and dumps from the coffee grounds remained. Via the US Army , Nescafé gained popularity relatively quickly in the other stationing countries (France, Italy, Benelux countries), in Great Britain and in the USA, because it was part of their rations.
In the second half of the 1940s, the popularity of Nescafé increased rapidly as a result of the sharp drop in coffee imports and in the 1950s it became the favorite drink of young people, who found it to be a convenient and quickly prepared drink. Regardless of the successes, research continued: In 1952, Nescafé was first made from 100% roasted coffee beans in Saint-Menet, France , without any addition of foreign substances. In 1957, the first café frappé was prepared in Greece from Nescafé , today Nescafé frappé is an independent sub-brand.
In 1960, the newly built Nescafé plant in Mainz went into operation. The “Nescafé Gold” brand, the first freeze-dried, soluble coffee beans, was sold in 1965. Two years later, the industrial production of granulate began .
The so-called “full aroma” process was developed in 1994 to increase productivity and quality. Six years later there were ten different Nescafé varieties with different coffee flavors, such as “Classic”, “ Espresso ” or “ Café au Lait ”. Also were caffeine-free and milder varieties developed. Nestlé Austria produces its own Nescafé varieties for the Austrian market, which are specifically tailored to Austrian tastes and expectations of coffee.
Manufacturing
Different types of green coffee are mixed, roasted and ground, the ground roasted coffee is then brewed and filtered - the remaining coffee grounds are used in the respective plant to generate energy. This is how you create a thick coffee concentrate from which you can now remove the water using two different methods:
- Spray drying : With spray drying, the moisture in the coffee solution evaporates in a stream of hot air. What remains is a dust-like powder that is slightly moistened and formed into loose lumps ( agglomeration ).
- Freeze-drying : With freeze-drying (also known as lyophilization ), the liquid coffee is frozen at −40 to −50 ° C and then crushed. The coffee granules areheatedin an almost airless space ( vacuum ) until the frozen water changes into a gaseous state . What remains are golden brown grains with a fine aroma. Since this method is more gentle with the aroma than spray drying, it is preferred.
The finished powder is packaged and sold in appropriate glasses, cans or portion packs with special protective films (they prevent the coffee aroma from “evaporating”).
Nescafé Xpress
The Nescafé Xpress is a ready-to-drink coffee beverage and is sold in small cans and PET bottles of 250 ml each. However, the PET bottles are only available in Germany. The drink is available in different flavors and contains between 135 mg and 140 mg of caffeine . Nescafé Xpress is one of the official sponsors of the Formula 1 team from McLaren-Mercedes .
Nescafé Komo
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Nescafé Komo is a fully automatic coffee machine that is primarily intended for companies and clubs. The fully automatic machine is filled with a coffee powder and a milk powder cartridge and can use it to produce cappuccino , latte macchiato , café au lait , black coffee, espresso and hot water for tea.
literature
- Ursula Becker: Coffee Concentration: for the development and organization of the Hanseatic coffee trade (= contributions to company history , Volume 12), Steiner, Stuttgart 2002, ISBN 3-515-07916-5 . OCLC 248833152 (Dissertation University of Münster (Westphalia) 1996, 371 pages, google books ).
- Thomas Fenner: Flagship Nescafé - Nestlé's rise to the world's largest food company , Here and Now, Baden 2015, ISBN 978-3-03919-363-9 (dissertation, Philosophical Faculty of the University of Zurich, 2014, 425 pages).
Web links
Individual evidence
- ↑ See The Most Valuable Brands in Switzerland ( Memento of December 11, 2006 in the Internet Archive ) (Balance, January 2005)
- ↑ See Procafé Pressespiegel / Revue de presse No. 3/4, 2013 ( Memento of the original from February 18, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Page 24)
- ↑ See Procafé Pressespiegel / Revue de presse No. 3/4, 2013 ( Memento of the original from February 18, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Page 45)
- ↑ a b See Procafé Pressespiegel / Revue de presse No. 3/4, 2013 ( Memento of the original from February 18, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Page 3)
- ↑ Making instant coffee
