Oliver Kaul

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Oliver Kaul

Oliver Kaul is a German economist and professor for marketing and international management at the Mainz University of Applied Sciences .

Career

Oliver Kaul studied economics at the Justus Liebig University in Giessen . From 1995 he received his doctorate at the professorship for business administration and marketing at Johannes Gutenberg University Mainz and at Columbia University New York and completed his doctorate with the dissertation topic "Competitor Reputation for Aggressiveness - A Key Construct in Marketing Competition". Since 2003 he has held the chair for international business and management in the economics department at Mainz University of Applied Sciences . His fields of study include marketing and strategic management.

He spent international research at Columbia Business School (USA) and Hong Kong University of Science and Technology (China). In addition, he presented his research results at leading business schools in Europe, USA and Asia, including UC Berkeley (USA), New York University (USA), Columbia University (USA), University of California, Los Angeles (USA), INSEAD ( France) and Humboldt University Berlin (Germany).

Research and consulting focus

Oliver Kaul's main research areas include competitive marketing strategy as well as qualitative and quantitative market research projects . As an expert in pricing and innovation , he conducts research projects that deal with data-based recommendations for maximum risk reduction in innovation and price decisions. His activities include shopper and consumer research as well as consumer-centric marketing strategies. Further research and consulting activities are in the areas of new product launches, product variations and the development of corresponding simulation models for forecasting expected market share and / or volume changes based on conjoint analyzes . Kaul is a co-founder of the m3 forum. M3 stands for Marketing, Management, Mainz and offers top decision-makers from practice a platform at the Mainz University of Applied Sciences to convey current topics from practice to students.

Company founder

In 1998 Kaul founded the consulting company smartcon GmbH and is still chairman of the Academic Board today. The market research firm based in Mainz is a science close Research - and consulting company and acting across all industries in over 40 countries.

Web links

Individual evidence

  1. ↑ Curriculum Vitae | Oliver Kaul | SciPort RLP In: rlp-forschung.de , accessed on December 19, 2017.
  2. ↑ Prof. Dr. rer. pole. Oliver Kaul In: wiwi-online.de , accessed on December 19, 2017.
  3. ↑ Mainz University of Applied Sciences: M³ lectures In: hs-mainz.de , accessed on December 19, 2017.
  4. ↑ Company profile smartcon GmbH Experts for Pricing and Innovation In: mafonavigator.de , accessed on December 19, 2017.
  5. ↑ smartcon Company In: smartcon.de , accessed on December 19, 2017.
  6. ↑ smartcon markets In: smartcon.de , accessed on December 19, 2017.
personal data
SURNAME Kaul, Oliver
BRIEF DESCRIPTION German economist and professor for marketing and international management
DATE OF BIRTH 20th century