Orion (erotic)

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ORION shipping
legal form GmbH & Co. KG
Seat Flensburg
management Maike Rotermund
sales 64.5 million euros (2014/15)
Branch Adult industry
Website www.orion.de

ORION erotic specialist shops
legal form GmbH & Co. KG
Seat Biebertal
management Heike Susemichel
Branch Adult industry
Website orion-fachgeschaefte.de

Logo of both "Orion" companies

Orion (original spelling in capital letters ) is the name of two owner-managed German erotic companies, Orion Versand GmbH & Co. KG with headquarters in Flensburg , Schleswig-Holstein , the mail order companies in Germany, Austria, Switzerland, Spain, Denmark, Sweden and Norway as well maintains an international wholesaler , and Orion Erotik Fachgeschäft GmbH & Co. KG , based in Biebertal in Central Hesse , which operates over 140 adult specialist stores in Germany and Europe.

history

In 1962, Werner Susemichel from Heuchelheim founded a company for the dispatch of "aids for marriage hygiene" and in 1965 opened the first specialist shop nationwide in his parents' house in the center of the village. From here he began the expansion of the specialty store chain. At the beginning of the 1980s, Susemichel operated 20 erotic shops under the name FCV Erotic Shops and continued to supply the German market.

His competition was Beate Uhse AG , which hived off Orion Versand in 1981 in order to split the company fairly into two family lines. Beate Uhse continued to run the shops and wholesalers together with her son Ulrich under the old name Uhse . Another son of Beate Uhse, Klaus Uhse, and her stepson Dirk Rotermund, continued shipping and publishing under the name Orion. Dirk Rotermund turned to Susemichel to design his chain of stores and both agreed on a cooperation: the FCV shops have been operating under the Orion brand since Orion Fachgeschäft GmbH was founded in 1986. In 2004 Werner Susemichel handed over the business to his daughter Heike Susemichel. At the beginning of 2007 there were 160 stores and 900 employees.

Companies

Orion fetish shop in Cologne

Today Orion Erotik Fachgeschäft GmbH & Co. KG , whose majority shares are still owned by the Susemichel family (Orion Versand holds a 49 percent stake in the specialist stores), operates 140 specialist stores nationwide, but also in other European countries. The company's fortunes are controlled from Biebertal. The headquarters as well as the logistics and shop fitting center are located in the municipality in the district of Gießen and is the second largest employer with 106 employees. In 2006 the company achieved a turnover of 44 million euros.

The company Orion Shipping is on since about 1995 Internet specializes -trade and erotic services on the Internet and multimedia services. In the meantime, international wholesaling has become a mainstay of Orion. Each of the European Orion subsidiaries is represented with its own portal in the respective national language and currency. The head office of Orion mail order and wholesale as well as the international Orion erotic shops is located in Flensburg / Schleswig-Holstein , near Beate Uhse AG . 300 of the total of 900 employees work there. According to the company's self-portrayal, around 80 percent of the employees - across all hierarchies - are women. The managing director of Orion Versand GmbH & Co. KG is Maike Rotermund, Beate Uhse's step-granddaughter . Orion Versand's turnover in the 2012/13 financial year was around 67 million euros. The turnover in 2014/2015 was around 64.5 million euros.

literature

Web links

Individual evidence

  1. a b ORION Versand GmbH & Co. KG: Customer service: Imprint. (No longer available online.) In: www.orion.de. Archived from the original on December 30, 2015 ; accessed on December 30, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.orion.de
  2. ORION erotic specialist shops GmbH & Co KG: Orion specialist shops. In: www.orion-fachgeschaefte.de. Retrieved December 30, 2015 . → Imprint ( Frame page ( Memento of the original from December 30, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. ) @1@ 2Template: Webachiv / IABot / orion-fachgeschaefte.webseiten.cc
  3. Orion story. Retrieved February 8, 2020 .
  4. Beate Uhse: Disreputable shops , Manager Magazin , January 12, 2007.
  5. Steffen Gross: It crackles in the erotic market in: Wetzlarer Neue Zeitung , February 4, 2007.
  6. Ursula Schwarzer: Beate Uhse: Disreputable business . In: Manager Magazin, 12/2006
  7. ^ Stephan Meixner: Finances: Orion Versand is growing and investing in logistics. In: neuhandeln.de. Stephan Meixner, October 1, 2014, accessed December 30, 2015 .
  8. Erotic Pinonier in Crisis: Sex sells? Why Beate Uhse is still on the brink , stern.de, February 19, 2016.