Beate Uhse (company)

Beate Uhse Group BV
legal form	Public company (Netherlands)
ISIN	DE0007551400
founding	1946
Seat	Veendam , Netherlands
management	Derk Roelof Idema
Branch	Sex industry
Website	www.beate-uhse.com

The Beate Uhse Group BV (formerly Beate Uhse AG / Adult Processing Company Ltd ) is an adult entertainment company based in the Netherlands Veendam .

Beate Uhse sex shop in Hamburg

history

Company foundation in Flensburg

The company was founded in 1951 as "Versandhaus Beate Uhse" by the German pilot Beate Uhse . In addition to condoms, the offer also included books on the subject of “marriage hygiene” and contraception . The company started with four employees and two years later had 14 employees. In 1962 the world's first sex shop was founded at Angelburger Strasse 58 in Flensburg . In 1981 Beate Uhse and her son Ulrich founded what is now Beate Uhse AG, and Orion Versand was spun off as the second family line of Klaus Uhse and Dirk Rotermund .

Until 2015, only the administration was located in Flensburg, while the warehouse and dispatch department are located in Almere (near Amsterdam ) and Walsoorden (near Antwerp , but also in the Netherlands). The board of directors is also located in Almere. The official company headquarters are still in Germany, the company is organized under German law, the shares are traded on the Frankfurt Stock Exchange. In May 2015, Beate Uhse AG intended to relocate administration with around 40 employees to Hamburg-Fuhlsbüttel .

initial public offering

On May 27, 1999, Beate Uhse went public with her company and became Beate Uhse AG. The share , which was launched at an issue price of EUR 7.20 , was oversubscribed 64 times and reached its all -time high on its third trading day at EUR 28.20. Since then, the Beate Uhse AG share has experienced a dramatic, almost uninterrupted drop in price and reached its provisional lowest closing price of EUR 0.0065 on June 13, 2018, which corresponds to a loss of more than 99.9% compared to the high and also compared to the issue price.

The printed share certificate is traded among collectors because of the illustration of a naked woman and two women dressed in red underwear. The share is listed in the CDAX . Beate Uhse was the first listed erotic stock corporation.

business development

The demand for “virtual sex” in video booths and the rental and sale of pornographic films has declined significantly since around 2000. Beate Uhse AG blames digitization for this: "Customers [...] satisfy their needs from free providers of sex films on the Internet ". In addition, the erotica market with cheap porn films at a cost of five euros or less flooded'm so Beate Uhse chief Christian Lindemann 2008 at the presentation of the balance sheet for 2007, which for the erotic trading company for the first time since the IPO in 1999 a negative balance auswies . Lindemann announced that Beate Uhse AG wanted to convert its sex shops in the cities and remove the video booths. Only in industrial estates and on motorways does the company want to serve the “ hardcore- oriented customers” with film screenings in individual video booths and with harder magazines. In recent years, the company has therefore started to set up nicely lit and high-quality flagship stores in the inner cities of large cities that are also aimed at a female target group .

Between 1990 and 2005, a Swiss licensee opened 34 shops in Switzerland under the Beate Uhse brand. This chain of stores has been operating independently under the Magic X label since 2005 .

In the summer of 2014, Beate Uhse AG discovered Muslim women as a completely new target group and supports the Dutch start-up company El Asira , which develops and sells Sharia- compliant erotic articles with the label " halal lifestyle" together with the Flensburg-based group and its sales and uses logistics structures.

In September 2016, the subsidiary Beate Uhse New Media was sold to the Swiss tmc Content Group AG. The price is said to have been low at around 1.5 million euros (three times the profit).

On October 27, 2017, the company announced that the forecast for sales and profit for the 2016 financial year could not be met. Accordingly, the company's total turnover is expected to be EUR 103.0 million. The result ( EBIT ) is expected to be EUR -6.2 million.

On December 15, 2017, the Beate Uhse AG holding company applied for the opening of insolvency proceedings on its own initiative, whereby the aim of the insolvency was a reorganization under self-administration . No insolvency was filed for the subsidiaries, which is why the operating companies can continue their business operations without restriction. In April 2018 it was learned that the break-up into subsidiaries continued. In May 2018, Consipio Holding BV reduced its stake to below 1%. In 2019, Beate Uhse AG was renamed Erotik-Abwicklungsgesellschaft AG. The operational business was taken over by an investment fund managed by Robus Capital Management and now operates as be you GmbH .

At the beginning of 2020, the company operated as Beate Uhse Group BV in Veendam, the Netherlands.

Brands

The company appears under several brands or company names: Beate Uhse is the umbrella brand of the group. The Dutch mail order brand Pabo , founded on January 25, 1984, has been part of the group since 1999. Since a relaunch in 2002, the brand identity has been adapted to Beate Uhse as part of a migration . Pabo Germany and Pabo Austria no longer exist since April 2011. The Dutch chain of stores Christine le Duc , founded in 1968 by Hans Hertog, has been part of the group since 2003. Since a relaunch in 2006, the brand identity has been adapted to the look and feel of the Beate Uhse brand as part of a migration . With Adam Eve et renamed Beate Uhse in the fields: "retail, mail order and entertainment" in France. ZBF and Scala Playhouse are global wholesalers.

Shareholder structure

proportion of	Shareholders
83.44%	Free float
0.38%	Consipio Holding BV
13.11%	Savings Banks and Giro Association for Schleswig-Holstein through Venus Hyggelig GmbH
2.71%	Global Vastgoed BV
0.36%	own shares