Paul E. Green
Paul E. Green ( April 4, 1927 - September 21, 2012 ) was an American economist and mathematician . In particular , he made fundamental contributions to the conjoint analysis .
Career, research and teaching
Green graduated from the University of Pennsylvania . After his Artium Baccalaureus in 1950, the Artium Magister followed three years later . In 1961 he graduated with a Ph.D. at the university. At the same time he worked for Sun Oil , Lukens Steel and especially DuPont . In 1962 he returned to the University of Pennsylvania and took up a teaching position at the Wharton School , where he was a faculty member after his retirement in 2002.
From 1964, Green developed the idea of conjoint analysis when, based on a scientific article in a journal on mathematical psychology, he applied a method described there for measuring ordered data on questions of marketing science. The statistical methods proposed by him met with great approval in business, and the methods have since been further developed.
Green has received numerous awards for his achievements. These include the 1996 Lifetime Achievement Prize from the American Marketing Association , the INFORMS Impact Prize and the MIT Sloan School of Management Buck Weaver Prize . The American Marketing Association's Paul E. Green Prize was awarded in his honor .
Individual evidence
- ^ In Memoriam Paul E. Green
- ↑ a b whartonmagazine.com: "The Father Of Conjoint Analysis: Paul Green, Professor" ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (accessed on November 10, 2011)
Web links
- Paul E. Green at the Wharton School
- Literature by and about Paul E. Green in the catalog of the German National Library
| personal data | |
|---|---|
| SURNAME | Green, Paul E. |
| BRIEF DESCRIPTION | American economist and mathematician |
| DATE OF BIRTH | April 4, 1927 |
| DATE OF DEATH | September 21, 2012 |