Pyatyorochka

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Pyaterochka ( Russian Пятёрочка , sometimes transcribed English Pyaterochka ) is a Russian chain of grocery stores "around the corner", by X5 Retail Group is managed.

The chain's 15,000th store opened in May 2019.

A Pyatyorochka market in Volzhsk , exterior view

history

Moscow Pyatyorochka Market in the new concept of 2019, exterior view

The chain's first store opened in Saint Petersburg in 1999 . In 2001 the chain entered the Moscow market. In 2002, the company opened a supermarket in the Russian province for the first time in the city of Voronezh .

In 2002, the development of a franchising program began.

In 2005 Pyaterochka Holding NV carried out the IPO on the London Stock Exchange .

In 2006 the Pjatjorotschka and Perekrjostok retail chains merged and the X5 Retail Group was founded, although the retail chain kept its name.

In 2010, X5 Retail Group acquired the Kopeika stores chain in 2010 - over 660 stores and 7 distribution centers. After the rebranding, the acquired businesses will be operated under the name Pjatjorotschka.

In 2013 a renewal program for the store chain was started, several perishable products appeared in the assortment, the density of the goods displays in the counters was reduced, and in most stores the open shop windows appeared on the facades.

Basic key figures

After 2019, the company had 15,354 Pyatyorochka stores, and the chain had total sales of over 1.367 trillion. Ruble.

The basic key figures of the retail chain (as of December 31 of the year)
Key figure / year 2010 * 2011 2012 2013 2014 2015 2016 2017 2018 2019
Number of stores   2 052   2 525   3 220   3 882   4,789   6 265   8 363   11 225   13 522   15 354
Sales area, thousand square meters   881   996   1 191   1 414   1,754   2 423   3 329   4 426   5 291   5,975
Retail sales net, billion rubles   194.8   282.8   317.7   348.4   435.8   585.4   775.6   1 001   1 198   1 367
Number of customer visits, million   831   1 211   1 353   1 450   1,645   1,990   2,543   3 367   3,913   4,460
  • Including the shops of the Kopejka chain.

IT and innovations

In spring 2017, the Pyatyorochka retail chain began to automate personnel selection. The voice robot (with a woman's voice - Wera, with a man's voice - Jermil) recognizes the speech, looks for letters of application according to the specified parameters and calls potential applicants. The robot tells applicants about vacancies in the company and, after the applicant shows his interest, automatically switches him to the responsible employee in the HR department.

In February 2018, X5 launched the online service, which offers property owners the opportunity to calculate the average rent in the respective location in the areas of presence of the Pyatyorochka retail chain. In addition, a rental offer, a sales offer for rooms or buildings and a property offer for the construction of a supermarket can be submitted by the service if the rooms meet the criteria for opening a business.

logistics

As of December 31, 2019, "Pyatjorochka" was managing 31 distribution centers.

Interesting

In February 2005, the retail chain acquired the rights to the animated film Rabbit and Wolf and even produced two new episodes - the 19th episode in 2005 and the 20th episode in 2006 , filmed by the director Alexey Kotjonochkin , the son of the famous Vyacheslav Kotjonochkin were.

In January 2013, X5 signed the license agreement with the Sochi-2014 Organizing Committee . As a result, the company became the official retailer of the 2014 Winter Olympics in Sochi and offered customers around 1000 items with the Olympic symbolism Sochi-2014 in all Pyatyorochka supermarkets in 45 regions of Russia.

Web links

Commons : Pyatyorochka  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ X5 Retail Group reaches 15,000 grocery stores “around the corner”. In: AK&M Information Agency. May 17, 2019, accessed April 19, 2020 .
  2. ↑ Company Overview of Pyaterochka Holding NV Bloomberg LP, accessed on August 25, 2018 .
  3. ↑ X5 to buy Kopeyka. TV-Novosti, December 6, 2010, accessed on August 25, 2018 .
  4. ↑ Consolidation to unfold across Russian retail sector. TV-Novosti, April 14, 2011, accessed on August 25, 2018 .
  5. ↑ a b c Annual Report 2019. X5 Retail Group, accessed on April 19, 2020 (English).
  6. ↑ Annual Report 2010. X5 Retail Group, accessed on August 25, 2018 (English).
  7. ↑ Annual report 2011 (online version). X5 Retail Group, accessed August 25, 2018 .
  8. ↑ Annual Report 2012. X5 Retail Group, accessed on August 25, 2018 (English).
  9. ↑ Annual Report 2013. X5 Retail Group, accessed on August 25, 2018 (English).
  10. ↑ Annual Report 2014. X5 Retail Group, accessed on August 25, 2018 (English).
  11. ↑ Annual report 2015 (online version). X5 Retail Group, accessed August 25, 2018 .
  12. ↑ Annual report 2016 (online version). X5 Retail Group, accessed August 25, 2018 .
  13. ↑ Annual report 2017 (online version). X5 Retail Group, accessed August 25, 2018 .
  14. ↑ Annual Report 2018. X5 Retail Group, accessed on April 19, 2020 (English).
  15. ^ Pyatorochka automatically. AO "Kommersant. Isdatelsky Cathedral ”, July 7, 2017, accessed August 25, 2018 (Russian).
  16. ↑ How to improve recruitment with robots. SAO "Business News Media", September 24, 2017, accessed on August 25, 2018 (Russian).
  17. ↑ Russian Federation: Pyaterochka to provide rent-calculation tool for 63 regions. SyndiGate Media Inc., March 1, 2018, accessed on August 25, 2018 .
  18. ↑ New 'JUST YOU WAIT!' episodes now evailable in Perekrectok and Pyaterochka stores. X5 Retail Group, December 21, 2007, accessed August 25, 2018 .
  19. ↑ Х5 appointed official retail partner of the Sochi 2014 Winter Olympics. X5 Retail Group, January 22, 2013, accessed August 25, 2018 .