Playlife

Playlife is a brand of the textile company Benetton . Leisure clothing is mainly offered under the brand. Playlife is mainly available in selected markets in Southern and Eastern Europe . The first store in Germany opened in September 2013 in Frankfurt am Main.

Formula 1 sponsorship

Playlife advertisement on the Benetton Formula 1 car Benetton B199 at the 1999 Canadian Grand Prix

The brand achieved worldwide fame between 1998 and 2000 as an engine sponsor of the Formula 1 team Benetton Formula . In fact, it was from Renault acquired Mecachrome - or Supertec -Triebwerke. The team thus entered under the name Mild Seven Benetton Playlife .

Web links

• Playlife brand website

Individual evidence

1. ↑ Benetton opens first Playlife store in Frankfurt ( Memento from December 11, 2013 in the Internet Archive ) Europolitan.de, September 19, 2013
2. ↑ Mild Seven BenettonPlaylife on the formula1news.com website