Rachel Ashwell

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Rachel Ashwell (born October 30, 1959 in Cambridge , United Kingdom ) is a British interior designer and protagonist of the shabby chic interior design style . She describes herself as an author, designer and entrepreneur.

influence

Since childhood she had a close connection with secondhand goods and flea markets . Her father was a traveling antique dealer and her mother restored dolls and teddy bears. She left school at the age of 16. Instead of school education, they are said to have strongly influenced other company founders, such as Anita Roddick (Body Shop) or Howard Schultz (Starbucks).

Career

Before starting business, Rachel Ashwell worked as a stylist on commercial television and on photo shoots . She emigrated to Santa Monica in the early 1980s . In 1989 Rachel Ashwell opened her first own store there. There she traded with originals from flea markets. At that time, she founded the Shabby Chic brand .

Today her company produces stylish furniture and accessories itself. She follows the principle of transferring the aesthetics of jeans to the interior. According to Rachel Ashwell, the most important pieces for the shabby-chic look are “a chandelier, it looks romantic and glamorous at the same time. A pastel-colored vintage sofa with cozy cushions and fresh cut flowers - something lively comes into the room with them! ”Today she has various shops in addition to an online shop. There she sells her brands "Rachel Ashwell Shabby Chic Couture", "Shabby Chic", "Simply Shabby Chic" and "Treasures by Shabby Chic". You can follow her activities on the subject of shabby chic on her blog, rachelashwellshabbychic.blogspot.com .

Individual evidence

  1. ↑ http://query.nytimes.com/gst/fullpage.html?res=9C02E0DB1F31F936A15757C0A9669D8B63&sec=&spon=&pagewanted=2
  2. ↑ http://www.timesplus.co.uk/tto/news/?login=false&url=http%3A%2F%2Fwww.thetimes.co.uk%2Ftto%2Fbusiness%2F
  3. ↑ a b http://rachelashwellshabbychic.blogspot.com/
  4. ↑ a b http://www.rachelashwellshabbychiccouture.com/
  5. ↑ http://www.westwing.de/magazin/dekorieren/so-stylt-man-den-shabby-chic/
  6. ↑ Internet address www.rachelashwellshabbychiccouture.com
personal data
SURNAME Ashwell, Rachel
BRIEF DESCRIPTION British interior designer, protagonist of the shabby chic interior design style
DATE OF BIRTH October 30, 1959
PLACE OF BIRTH Cambridge , UK