Reaction video

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A reaction video (in English just React or Reaction ) is a web video that shows the reactions of one or more people to a certain event. In particular on video portals such as YouTube or Twitch , this term stands for web videos in which one or more web video producers , influencers or live streamers react to an existing web video or other event. The reaction can include your own opinion or a discussion and is published on one or more social networks.

history

The origins of the reaction videos lie in Japanese TV shows from the 1970s. During the show, reactions from celebrities were shown in a small window. These reactions were comparable to canned laughs . There have already been reactions to videos in German programs such as TV total . Their reactions can be compared Reaction videos in their modern form have been developing since 2007, especially on YouTube . One of the first viral reaction videos was the reaction to the browser game Scary Maze Game in 2006 and later the coprophilia porn movie 2 Girls 1 Cup . The reaction format became known to the general public in Germany, Austria and Switzerland , in particular through YouTubers such as Simon Unge , Luca and MontanaBlack . The first time a reaction was published on his YouTube channel Unplayed on September 18, 2016, in which he watched other YouTube videos in a live stream and gave his opinion. Shortly after the start of TikTok 2018, a function was created to create reaction videos on a video.

features

The video shows US Marines responding to 2 Girls 1 Cup .

The focus of the reaction videos is not the video or event to which the reaction occurs, but the person who reacts to it. Especially at the beginning of this development, only the reaction was shown without showing the actual event to which the reaction occurred. This form of video shows only small differences in style. Often it is about the enthusiasm for the video, the emotions such as disgust , pity , fear or laughter with the respondent and their criticism and opinion (feedback) and handling of the content shown in the video. Response videos are part of the economy of attention .

scene

Prominent people in the German reaction scene on YouTube are Simon Unge, 2Bough, TeamTry.

On the live streaming platform Twitch, UnsympathischTV, Montana Black and Inscope21 are particularly well-known in German-speaking countries.

In the English-speaking world, the Fine Brothers are best known, in whose format React people from different age groups and demographic groups react to videos and trends.

criticism

Among other things, the YouTuber Gronkh criticized this form of video in a live stream and described this type as the theft of content. Since reaction videos without the permission of the author of the original video are usually not covered by the right to quote due to the lack of in-depth content-related discussion , many of these videos represent a copyright infringement and can be removed from the platforms or demonetized.

Individual evidence

  1. ↑ The phenomenon of reaction videos: Why I watch other people watching TV. Retrieved July 7, 2020 .
  2. ↑ Erlehmann, Plomlompom: Internet memes - short & geek . O'Reilly Media, 2013, ISBN 978-3-86899-807-8 , pp. 95 ( google.de [accessed on July 13, 2020]).
  3. ^ A b Sam Anderson: Watching People Watching People Watching . In: The New York Times . November 25, 2011, ISSN  0362-4331 ( nytimes.com [accessed July 7, 2020]).
  4. ↑ Friedrich Steffes-lay: Millions of people watch Youtubers as they watch YouTube videos - that's behind the absurd trend. February 16, 2020, accessed on July 7, 2020 (German).
  5. ↑ TikTok adds video reactions to its newly-merged app. In: TechCrunch. Retrieved July 14, 2020 (American English).
  6. ↑ Süddeutsche Zeitung: I see something so that you can see me. Retrieved July 14, 2020 .
  7. ↑ Larissa Hjorth, Olivia Khoo: Routledge Handbook of New Media in Asia . Routledge, 2015, ISBN 978-1-317-68498-5 , pp. 334 ff . ( google.de [accessed on July 14, 2020]).
  8. ↑ Great, now Gronkh and Unge are arguing. July 5, 2018, accessed July 7, 2020 .
  9. ↑ Can I use third-party videos or images in my own YouTube videos? Quotes. Retrieved July 14, 2020 .
  10. ↑ Stephan Dirks: Video quotes on Youtube? Definitely yes - but. Retrieved on July 14, 2020 (German).