YouTuber

from Wikipedia, the free encyclopedia

A YouTuber (also YouTube content creator ) is a person who publishes videos on the video portal YouTube , and thus a web video producer .

history

The YouTube website went online on February 15, 2005. As a result, the first YouTube channel was created on April 23, 2005 by YouTube co-founder Jawed Karim . In October 2005 the subscribe function was added to the platform. In 2007 YouTube started the “ YouTube partner program ”, which made it possible to advertise. In order to enable better networking between the YouTubers, so-called multi-channel networks followed . They took on supporting tasks such as management and marketing for their members.

In October 2015 there were more than 17,000 YouTube channels with over 100,000 subscribers. Around 1,500 channels had nearly a million subscribers. At the beginning of 2019 there were 44,000 YouTube channels with at least 250,000 subscribers.

production

YouTubers usually specialize in a certain genre of YouTube videos. The best-known genres are explanatory videos , vlogs , tutorials , news , pranks or Let's Plays . The videos are after creating mostly in the post- cut so they are not too long and remain exciting. This activity is often carried out by a cutter , especially for YouTubers with a large reach . The videos of most YouTubers do not have the quality of a professionally produced film in terms of content and processing, as the focus is usually more on the entertainment value than on the technical quality.

YouTubers also enter into collaborations with other YouTubers in order to generate greater reach or to operate cross-promotion .

Financing models

Most YouTubers produce videos as a hobby. However, YouTube allows producers to make money by promoting them before, during, or after their videos. Other possible forms of financing are product placements and the sale of merchandise items. Thus, it is possible for a small number of those working in this area to earn a living completely independently . Since the YouTubers in question are thus dependent on YouTube, IG Metall , among others, accuses the company of supporting or operating bogus self-employment through this concept .

Jürgen Wursthorn from the Federal Employment Agency described YouTube as a promising professional field . According to Forbes magazine , Felix Kjellberg made $ 12 million from YouTube in 2014.

Other media

Meanwhile, many big YouTubers also use other platforms such as Instagram , Twitter or Twitch . Appearances on television and participation in talk shows or in entertainment programs are also increasing. As a result, many are no longer actual YouTubers in the narrower sense, as they act across platforms.

In May 2019, for example, YouTuber Rezo published a 55-minute video entitled The Destruction of the CDU . This video has been viewed around 17 million times (as of April 2020) and has been discussed in various media, including the daily news, and among politicians. This makes it one of the most famous YouTube videos in Germany.

criticism

The criticism of many YouTubers relates to the great influence they have on their viewers in many cases. Often, attention is drawn primarily to the fact that the web video producers do not do justice to their role model function and therefore there is a risk that young people will imitate their behavior.

Paid advertising for products is often not or insufficiently marked in YouTube videos, which has led to demands for more transparency, but also to several lawsuits.

Since YouTube offers the function that comments on the videos are only published after a review by the channel owner, it happens again and again that words that are viewed as critical towards the YouTubers are filtered.

See also

Individual evidence

  1. ↑ Official Blog. In: googleblog.com. Retrieved April 14, 2020 .
  2. ↑ YouTube turns pro. In: newyorker.com. Retrieved April 14, 2020 .
  3. ↑ Do I need a YouTube network? In: Tubesights. September 14, 2017, accessed on April 20, 2020 (German).
  4. ↑ German YouTube networks at a glance. In: gugelproductions. January 8, 2013, accessed April 20, 2020 (German).
  5. ↑ Why are YouTube stars so popular? Retrieved April 14, 2020 .
  6. ↑ 10 facts about Americans and YouTube. In: pewresearch.org. Retrieved April 14, 2020 .
  7. ↑ Become a Youtuber | Activities, specializations and salary. Retrieved April 16, 2020 .
  8. ↑ YouTuber career aspiration - The everyday life of a YouTuber. Retrieved April 16, 2020 .
  9. ↑ YouTube star Freshtorge talks about his everyday life in an interview. Retrieved April 16, 2020 .
  10. ↑ Cooperation with YouTubers. Retrieved April 20, 2020 (German).
  11. ↑ Your first collaborations with brands. Retrieved April 20, 2020 .
  12. ↑ a b Frank Feil: YouTuber by profession: How does it work? In: techtag. June 7, 2016, accessed April 20, 2020 (German).
  13. ↑ Caspar von Au: IG Metall explains the fight to YouTube. Retrieved April 22, 2020 .
  14. ↑ Nathanael Häfner, DER SPIEGEL: FairTube: How YouTubers fight for their future - DER SPIEGEL - Netzwelt. Retrieved April 22, 2020 .
  15. ↑ Süddeutsche Zeitung: Youtuber as a profession: Hello, dear ones. Retrieved April 20, 2020 .
  16. ↑ Forbes names PewDiePie as highest-earning YouTuber with annual income reaching $ 12m. In: independent.co.uk. Retrieved April 14, 2020 .
  17. ↑ Discussion of Article 13 | Maybrit Illner from March 28, 2019 | ZDF. In: youtube.com. Retrieved April 14, 2020 .
  18. ↑ Can these twins manage more litters than Roman & Heiko Lochmann? | Small against big. In: youtube.com. Retrieved April 14, 2020 .
  19. ↑ Video clicked a million times: politicians react to "CDU destruction". Retrieved April 20, 2020 .
  20. ↑ Study: Youtube influencers have “dubious role models”. Retrieved April 20, 2020 .
  21. ↑ Yannik Schmidt and Bela Alexander Ahrens, Grade 8b, Helene Lange Gymnasium: YouTube stars have so much influence on our lives. December 6, 2016, accessed on April 20, 2020 (German).
  22. ↑ Niko Härting, Berlin: Higher Regional Court draws the line: freedom of expression also for influencers . In: FAZ.NET . ISSN  0174-4909 ( faz.net [accessed April 20, 2020]).
  23. ↑ Sebastian Meineck: YouTubers censor these words in their comment columns . In: Vice. February 17, 2020, accessed April 20, 2020 .