Rebuy

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reBuy reCommerce GmbH
legal form GmbH
founding 2009
Seat Berlin , GermanyGermanyGermany 
management
Number of employees 550 (2019)
sales EUR 139.6 million
Branch Re-commerce
Website www.rebuy.de
Status: 2018

The rebuy recommerce GmbH is a company founded in Berlin in 2009 Re-commerce -Unternehmen. The company appears under the name reBuy.de and emerged in 2009 from the company trade-a-game GmbH. As the successor to trade-a-game, reBuy sells used media such as books, CDs , DVDs , video games and selected electronic items . In 2018, Rebuy generated sales of 139.6 million and employs around 500 people.

history

In 2003, the students Marcus Börner and Lawrence Leuschner had the idea of ​​trading in used video games and in 2004 founded a company for this purpose. First of all, the website trade-a-game.de was brought online. At this time Börner and Leuschner began studying business administration at the Wiesbaden University of Applied Sciences . Shortly afterwards, the team was expanded to include fellow Leuschner students Daniel Freudenberger, Olivier Mackovic and Tim Fronzek. Trade-a-game GmbH was also founded in 2004, based in Hofheim am Taunus. At the end of 2006 the company moved to Berlin. The shared apartment of the five founders in Berlin-Kreuzberg became a residential-warehouse-office-flat share, from which the company operated. The year 2007 closed with a turnover of half a million euros. In 2008 the company, which now has 30 employees, moved to business premises in Berlin-Kreuzberg , opened the first logistics center in Nauen in Brandenburg and achieved sales of 2.8 million euros.

In 2009 there was a fundamental change in strategy with the establishment of rebuy and the launch of the internet platform www.rebuy.de. The company's focus was changed from trading in new goods to trading in used goods. As a result, sales rose to EUR 4.3 million in 2009 and to EUR 10 million in 2010.

In 2012 a new logistics center was built in Berlin-Rudow . In 2012 the turnover was 40 million euros and in 2013 there were 390 employees. In 2016, sales amounted to 88.3 million euros, in 2017 it rose to over 100 million euros and for the first time a positive Ebitda was generated. In 2012, four of the five founders still lived together in the Berlin residential community.

The company founder Lawrence Leuschner left the company in 2017 after a one-year sabbatical to found Tier Mobility in 2018 .

In 2018 a second logistics center was built in Poznań , Poland.

Business model

Rebuy buys used books, CDs, DVDs, hardware and other media products from its customers at a fixed price. reBuy sets sales prices, processes the used goods, repairs them if necessary, sells and sends the items to its customers on its own account. The purchase is made, among other things, via its own platform on rebuy.de from private, as well as via third-party providers such as wholesalers . The used articles are sold on the company's own website.

Individual evidence

  1. ↑ reBuy management. In: rebuy.com. reBuy reCommerce GmbH, accessed on August 4, 2019 .
  2. ↑ About reBuy. In: rebuy.com. reBuy reCommerce GmbH, accessed on August 4, 2019 .
  3. ↑ reBuy reCommerce GmbH: reBuy reCommerce GmbH Berlin - Consolidated financial statements for the financial year from 01/01/2018 to 12/31/2018. In: bundesanzeiger.de. January 24, 2020, accessed March 26, 2020 .
  4. ↑ Michael Kroker: Momox and ReBuy: used clothes dealers with nerd qualities. Retrieved August 4, 2019 .
  5. ↑ reBuy grows to 140 million euros in sales #EXCLUSIVE. In: deutsche-startups.de. February 26, 2019, accessed on August 4, 2019 (German).
  6. ↑ a b Rebuy CEO: "We make double-digit million sales - with CDs". In: t3n . July 23, 2019, accessed August 4, 2019 .
  7. ↑ a b c d e f g h Malte Brenneisen: Rebuy: a visit to the shelf , Financial Times Germany , May 15, 2012
  8. ↑ a b Multimedia: rebuy.de - A concept works , Westfälische Rundschau , May 27, 2013
  9. ↑ a b How is the used goods dealer Rebuy doing? , gruenderszene.de, June 29, 2018
  10. ↑ ReBuy founder Lawrence Leuschner leaves , November 6, 2017
  11. ^ Rebuy goodbye: Surfen la Panamericana , berlinvalley.com, August 30, 2019
  12. ↑ The Scooter Potential , berlinvalley.com, December 13, 2018