Reinert (company)

from Wikipedia, the free encyclopedia
H. & E. Reinert Westfälische Privat-Fleischerei GmbH

logo
legal form Company with limited liability
founding 1931
Seat Versmold ( North Rhine-Westphalia )
management Hans-Ewald Reinert (partner), Ralf Schlangenotto, Christian Sonnenberg, Roland Verdev
Number of employees 1,200 (2017)
sales 340 million euros
(group sales 2017)
Branch Charcuterie, cold cuts
Website www.reinert.de

The H. & E. Reinert Westfälische Private Meat GmbH is a butcher with headquarters in the Westphalian Versmold . It produces and markets sausage and cold cuts in Germany and Europe .

history

The brothers Ewald and Hermann Reinert founded a butcher shop in 1931. In 1934 she manufactured the first products under the name Reinert. During the Second World War , Ewald and Herrmann Reinert were drafted in 1944 and Reinert had to temporarily stop production. In 1948 Reinert resumed sausage production on a small scale. In the years 1950 - 1960 the butcher achieved significant growth and is since 1969 the summer sausage , a matured in cloth Cervelatwurst , as well as ham and bacon products here. In 1960, Hans Reinert took over the management of the company after the death of his father Ewald. In the years 1970-2000 Reinert created, among other things, the sausage types Chambelle (a salami with a five percent Camembert portion ) and the Bärchenwurst (a sausage in the shape of a bear or a bear motif shown with different colored sausage masses). Hans-Ewald Reinert has been running the family business in the third generation since 2001 .

In 2014 the Federal Cartel Office imposed a three-digit million fine on 21 sausage companies of the so-called sausage cartel , including H. & E. Reinert and the subsidiary Sickendieck, for illegal price fixing. After a fine in the millions was imposed on the company, it was able to escape this through restructuring ( sausage gap ).

In 2019, Reinert and the previous competitor Kemper Wurstwaren decided to merge with effect from the turn of the year 2020. The entire company, known as The Family Butchers (TFB), will be the second largest meat processing company in Germany after the Tönnies Group with a market share of between 10 and 20 percent, annual sales of over 700 million euros, nine processing facilities and around 2,600 employees . The owner families Kühnl and Reinert of the original company each hold half of the shares. The Federal Cartel Office has approved the project.

social commitment

In addition to sponsoring youth players in the tennis sector, Reinert organizes an annual US $ 60,000 tennis tournament in Versmold, the "Reinert Open" .

Company acquisitions

Reinert bought another four companies from 1998 to 2004 . As a result, the company achieved growing sales, combined with a larger market share .

listing

  • 1998, Schinken-Einhaus GmbH & Co. KG, Friesoythe
  • 1999, H. + C. Schröder Schinkenveredelung GmbH, Brunsbek
  • 2002, WUFA Schwarzwälder Schinkenspezialitäten GmbH, Lörrach
  • 2004, Sickendiek Fleischwarenfabrik GmbH & Co. KG, Neuenkirchen-Vörden

Foreign locations

Romania

Since 2007 the H. & E. Reinert group of companies has been producing sausage products for the Eastern European market in a newly built plant in Brașov . The focus is on Romanian products.

Web links

Individual evidence

  1. ↑ a b The group of companies In: reinert.de , accessed on March 27, 2018.
  2. ↑ Reinert company chronicle on reinert.de, accessed on October 22, 2015.
  3. ↑ Bundeskartellamt imposes fines on sausage manufacturers
  4. ↑ SPIEGEL ONLINE : Cartel punishment avoided: sausage manufacturers slip through "Wurstlücke" again - SPIEGEL ONLINE - Economy. June 26, 2017. Retrieved August 1, 2017 .
  5. ↑ https://www.reinert.de/de/presse/neue-impulse-fuer-den-wurstmarkt-kemper-und-reinert-schliessen-sich-z together
  6. ↑ https://www.zeit.de/news/2019-11/20/grossfusion-auf-dem-wurstmarkt-kartellamt-gibt-gruenes-licht

Coordinates: 52 ° 3 ′ 35 ″  N , 8 ° 10 ′ 2.1 ″  E