Remarketing
With remarketing and re-marketing the new is sale of used goods by repair and cleaning meant.
The remarketing of used EDP devices ( IT remarketing ) and of production machines is particularly important from an economic point of view . Since used equipment compared to new equipment can have a significantly lower price, but the functionality and productivity often not far below that of new equipment are the target audiences for remarketing both purchasing power weak customers in highly industrialized countries as well as outside, for example, Eastern Europe , Middle and Further East , Africa and especially China .
A translation with resale is not correct, as this German term means the sale of goods and services that an intermediary has bought and resold to third parties without further processing. These are usually new goods.
Online trade
In online trading , remarketing or retargeting methods are used to draw the attention of web shop visitors who have not bought anything to the products they are interested in at a later point in time. This includes placing advertisements on third-party websites. Search engines like Google or Bing offer their own remarketing networks for this purpose.
See also
Individual evidence
- ↑ What is remarketing? In: twago.de. September 13, 2016, accessed November 11, 2017 .
