Rudi Kobza

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Rudi Kobza

Rudi Kobza (* 1967 in Vienna ) is an Austrian media entrepreneur. He is the founder and owner of the Kobza Media Group, an Austrian communications group.

Life

Kobza started in the communications industry at the age of 20 and was on the management board of an international agency at the age of 23. In 1992 Kobza founded his first company, Kobza Communications. In the following 20 years, Kobza built a creative group with the agencies GGK Vienna , today GGK Mullenlowe, FCB Neuwien and McCann.

In 2008 Rudi Kobza founded the Kobza Media Group. To expand the group, he brought in Niko Pelinka as Managing Director in 2012 . In 2015, Kobza founded the agency for online video marketing diego5 Studios together with TV presenter Sandra Thier . Together with the Kronen Zeitung , diego5 is the organizer and initiator of the Austrian Video Award (AVA), which honors innovative video concepts, video formats and video influencers from Austria.

In 2016 Kobza sold its shares in the agencies GGK Mullenlowe, McCann and FCB Neuwien to the Interpublic Group of Companies (IPG) in order to concentrate its entrepreneurial activities entirely on the Kobza Media Group. Under this umbrella holding, Kobza founded his new owner-managed creative agency Kobza and The Hungry Eyes (KTHE) in the areas of strategy, creation, digital and media in 2017.

With the aim of promoting the development of Austria as a digital location, Kobza established the digital conference, Darwin's Circle, in 2017 with its partners Niko Pelinka, Lorenz Edtmayer and Maximilian Nimmervoll. International investors and entrepreneurs such as Jimmy Wales , Alex Karp (CEO Palantir Technologies ), Jeff Jarvis , Karl-Theodor zu Guttenberg as well as representatives from Facebook , Google and Alibaba took part in the conference.

In the course of his more than 25 years of activity, Kobza has dealt with retail, fast moving consumer goods, food, automotive, financial services, real estate, travel, luxury, B2B and technology. Rudi Kobza has been voted the leading communicator in the Austrian agency landscape several times and, in addition to speaking for awards in the creative industry, is also a member of the jury.

In 2018 Kobza founded the Viennese coffee brand "Bieder & Maier" together with partners, including barista Valentin Sieglreithmaier, aka 'Maier', with the aim of reviving Vienna as the 'International Capital of Coffee' (Viennese coffee house, Unesco World Heritage Site since 2012) to let. The brand refers to the Viennese coffee tradition and the Biedermeier era , in which numerous coffee houses were established in Vienna.

Rudi Kobza lives in Vienna and is the father of two sons.

Awards

With his work Kobza won national and international awards for creativity and efficiency. These include 3 Cannes Lions and 45 IAA Effies in platinum, gold, silver and bronze. Rudi Kobza is the only Austrian who has ever been voted one of the “Top 30 under 30” by the “Media Marketing Europe” magazine. In 2013 he was voted one of the top 5 among all Austrian CEOs by the business magazine “ trend ”, making him the first representative of the communications and media industry. The "Bieder & Maier" coffee brand he developed has won numerous international design awards, such as gold at the Art Directors Club in New York, two Red Dot Communication Design Awards, and the German and European Design Awards.

Rudi Kobza was Vice President of the International Advertising Association (IAA) Austrian Chapter from October 2017 to July 2019 .

Individual evidence

  1. ↑ Rudi Kobza markets “Austrian YouTube Stars”. Retrieved November 21, 2017 .
  2. ↑ Austrian Video Award. Retrieved November 21, 2017 .
  3. ↑ krone.at presents Austrian Video Awards for the first time. Retrieved November 21, 2017 .
  4. ↑ Kobza Media Group moves to new location . In: HORIZONT . ( horizont.at [accessed on November 21, 2017]).
  5. ^ STANDARD Verlagsgesellschaft mbH: GGK Mullenlowe: Rudi Kobza sells his shares and gets out . In: derStandard.at . ( derstandard.at [accessed on November 21, 2017]).
  6. ^ Albatros Verlag: Rudi Kobza is hungry. Retrieved November 21, 2017 .
  7. ↑ admin: Rudi Kobza starts new creative agency . In: Extradienst . ( extradienst.at [accessed on November 21, 2017]).
  8. ^ STANDARD Verlagsgesellschaft mbH: Rudi Kobza and Niko Pelinka found the agency "Kobza and The Hungry Eyes" . In: derStandard.at . ( derstandard.at [accessed on November 21, 2017]).
  9. ↑ Standard Verlagsgesellschaft mbH: Rudi Kobza is planning a "start-up in the creative sector" . In: derStandard.at . ( derstandard.at [accessed on November 21, 2017]).
  10. ↑ Darwin's Circle: New digital conference planned in Vienna . ( futurezone.at [accessed on November 21, 2017]).
  11. ↑ Tech giants at Digi-Conference Darwin's Circle in Vienna . September 28, 2017 ( oe24.at [accessed November 21, 2017]).
  12. ↑ Manageers Community | Rudi Kobza . In: Managers Community . ( manageers.at [accessed on November 21, 2017]).
  13. ↑ Rudi Kobza. Retrieved November 21, 2017 .
  14. ↑ Eight gold trophies for digital excellence at the 15th iab austria webAD . In: vienna.at . ( vienna.at [accessed on November 21, 2017]).
  15. ↑ Ideal Live Marketing wins the VAMP Award. Retrieved November 21, 2017 .
  16. ↑ Cannes Lions 2018. Accessed November 21, 2017 .
  17. ^ STANDARD Verlagsgesellschaft mbH: The successes of the domestic advertising industry from 1997 to 2008 . In: derStandard.at . ( derstandard.at [accessed December 1, 2017]).
  18. ↑ a b IAA | International Advertising Association - Austrian Chapter. Retrieved on November 21, 2017 (German).
  19. ↑ EFFIE-Gala 2019: Two gold medals for WienTourismus and Wien Nord. Retrieved November 6, 2019 .
  20. ↑ M&M Global | The Hub For International Media. Retrieved November 21, 2017 (UK English).
  21. ↑ Coffee brand Bieder & Maier: Gold at ADC Annual Awards for KTHE . May 7, 2019 ( derstandard.at [accessed July 29, 2019]).
  22. ↑ KTHE successful with Bieder & Maier at the Red Dot Award . August 21, 2018 ( derstandard.at [accessed July 29, 2019]).
  23. ↑ "Bieder & Maier" wins the international German Design Award 2019 . October 22, 2018 ( leadersnet.at [accessed July 29, 2019]).
  24. ^ Bieder & Maier Vienna Coffee by Kobza and The Hungry Eyes GmbH . ( europeandesign.org [accessed July 29, 2019]).
personal data
SURNAME Kobza, Rudi
BRIEF DESCRIPTION Austrian media entrepreneur
DATE OF BIRTH 1967
PLACE OF BIRTH Vienna