The Saturday Evening Post

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The Saturday Evening Post was an American weekly magazine that appeared from 1821 to 1969.

history

Title page from 1903

The first issue of the magazine appeared on August 4, 1821. From 1897 it appeared in the Curtis Publishing Company , whose owner Cyrus Curtis later circulated the legend that the Saturday Evening Post was from the Pennsylvania Gazette published by Benjamin Franklin in the 18th century emerged. Under the editorship of George Horace Lorimer in the years 1899-1937, the paper became one of the highest-circulation consumer magazines in the USA.

The Saturday Evening Post reported on political and social events, but also published literary works, especially short stories by renowned authors such as F. Scott Fitzgerald , Booth Tarkington , John Steinbeck , William Saroyan , CS Forester and Ray Bradbury . However, the Saturday Evening Post occasionally published novels as serialized stories such as the novel Alter Adel Not Rostet von PG Wodehouse with Bertie Wooster and his valet Jeeves as protagonists, which was first published between July 16 and September 3, 1938 in the paper. The sheet was also known for its cover pictures, which were mainly designed by JC Leyendecker from 1898 , over four decades after 1916 by Norman Rockwell and later also by the Danish illustrator Kurt Ard .

Since the late 1950s the tide suffered like most other popular magazines under considerable drop in circulation, which especially the advent of television was owed as a rival medium. In order to counter this, the hitherto quite conservative paper opened up to tabloid topics; Rockwell's elaborate drawings on the cover increasingly gave way to photographs.

The Saturday Evening Post ended in 1969 after the paper alleged in an article that football coaches Paul "Bear" Bryant and Wally Butts had rigged their teams' league game ( University of Alabama vs. University of Georgia ). Butts sued the paper and won the case in the United States Supreme Court of last resort . The Curtis Publishing Co. v. Butts is still considered to be one of the precedents for the offense of defamation ; the paper was ordered to pay damages in the amount of 3,060,000 US dollars and had to be discontinued because of this financial burden with the last issue of February 8, 1969.

In 1971 the post office was revived, but a bi-monthly medical specialty magazine now operates under this title.

editor

  • William George Jordan (1898–1899)
  • George Horace Lorimer (1899-1937)
  • Wesley Winans Stout (1937-1942)
  • Ben Hibbs (1942–1962)
  • Robert Fuoss (1962)
  • Robert Sherrod (1962)
  • Clay Blair , Jr. (1962-1964)
  • William A. Emerson, Jr. (1965-1969)

Web links

Commons : The Saturday Evening Post  - collection of pictures, videos and audio files

Individual evidence

  1. Feb. 8 Issue of Saturday Evening Post to Be Last. In: New York Times , January 11, 1969