Saucony
Saucony is an American sports shoe manufacturer. The brand's roots go back to 1910 when Russian immigrant Abraham Hyde founded a shoe store in Cambridge, Massachusetts . Due to the large range of running shoes Saucony is primarily in Europe running athletes known. In June 2005, the Stride Rite Corporation , based in Lexington, Massachusetts , announced that it was taking over Saucony.
Surname
The word "Saucon" (see "History" section) comes from the Native American language and means "fast flowing river".
history
In 1898, four businessmen founded the Saucony company on the banks of the Saucon River in Kutztown, Pennsylvania. Twelve years later, Abraham Hyde independently opened a shoe store under the name AR Hyde & Sons. The company produces slippers made from leftovers from flooring and clothing that have been a huge hit. Another 22 years later, in 1932, Hyde expanded the range with roller skates . This is the manufacturer's first footwear specifically designed for a sport. A short time later, in 1938, the Hyde Athletic range was expanded to include baseball and bowling shoes as well as roller skates. After the outbreak of World War II, Hyde began producing boots for the American armed forces from 1942. A milestone in the company's history was marked in 1963, when the Hyde company manufactured the shoes that were worn for the first time by an American astronaut during a space walk. The merger with Saucony Shoe Manufacturing Company, a manufacturer of running shoes, took place five years later. Saucony achieved great fame in 1977 when the company's shoes received the prestigious “Best Quality Award” from a US magazine. The popularity that followed established Saucony's reputation. Three years later, Saucony presented the 'Trainer 80', the first non-slip running shoe on the market. Shortly thereafter, Saucony presented the 'Jazz', which was the most technically advanced running shoe of its time. This was also the first shoe to feature the signature Saucony fit.
At the beginning of the 1990s, the 'Shadow 6000' was introduced, which has a combination of a molded EVA and PU midsole, which offered maximum cushioning and comfort. At the same time, Saucony introduced the grid system, the first cushioning system that combines cushioning and stability. The Saucony brand was actually born in 1998, when Hyde Athletic Industries, Inc. officially changed its name to Saucony, Inc. The flexion plate technology in the Grid Sinister and in the ProGrid Paramount are particularly worth mentioning as milestones in the 21st century. The Flexion Plate technology is awarded the “International Best Innovation Award” from Runner's World Magazine. In 2009 Saucony won further shoe awards: “Best Update” for the ProGrid Stabil CS, “Best Debut” for the ProGrid Echelon and the “Editor's Choice Award” for the ProGrid Omni 8.
Notable achievements
- 1983 Saucony athlete Rod Dixon from New Zealand wins the New York City Marathon in one of the most dramatic final sprints of all time.
- 1985 Saucony athlete Lisa Larsen Weidenbach took first place in the 89th Boston Marathon .
- 1994 Saucony athlete Greg Welch wins the Ironman World Triathlon in Kona, Hawaii.
Sponsorship
From 2010 to 2011 Saucony was the official sponsor of Challenge Roth . In addition to advertisements and classic perimeter advertising, for example, a limited edition shoe was brought out.
Saucony is a sponsor of the Cologne Marathon . As part of the sponsorship, the Kinvara 7 shoe was released in the limited edition "Kinvara Cologne".
Web links
Individual evidence
- ↑ Saucony anniversary shoe "Kinvara Cologne" (Limited Edition) | Cologne Marathon. Retrieved May 9, 2019 .