Schober (company)

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Schober Information Group
legal form GmbH
founding 1947
Seat Leinfelden-Echterdingen , Germany
management Ulrich Schober (Managing Director)
sales 142 million euros (2006)
Branch Marketing, multi-channel marketing, dialogue marketing, data management, big data, new customer acquisition, customer loyalty addresses, smart data technologies, targeting
Website www.schober.de

The Schober Information Group is a company based in Leinfelden-Echterdingen, Baden-Württemberg, not far from Stuttgart and locations in other countries, including Switzerland and Poland. The Schober Information Group is part of Schober Holding International.

Location and business fields

The long-standing Schober building in Hirschlanden

The company headquarters was formerly in the Hirschlanden district of the city of Ditzingen and was later relocated to Leinfelden-Echterdingen. With a market share between 10 and 20%, the group is one of the two leading marketing service providers in Germany for data, services and solutions. Schober's consulting and solution approach combines data analysis, databases, data integration and consulting solutions for personalized multi-channel marketing strategies.

According to its own information, Schober offers 4.5 million company addresses with 5 million decision-makers from the first and second management levels and 30 million private addresses from the Federal Republic of Germany , each with over 300 additional features, as well as 17 million e-mail addresses. According to company information, almost all houses in Germany have been assessed on site by the company. The company's customers include VW , Doctors Without Borders , Der Spiegel and ARD ZDF Deutschlandradio Contribution Service .

Awards and criticism

In April 2015, TÜV SÜD awarded the leading marketing service provider the security certificate according to DIN ISO 27001 for its transparent and data protection-compliant management of information security in the company; 2013 from. In June 2016, Schober was also awarded the TOP 100 seal for the most innovative medium-sized German companies.

However, the company's activities are being watched critically by data protection officers. In 1999 the company received an Austrian Big Brother Award in the Communication and Marketing category .

Web links

Individual evidence

  1. ^ Schober Holding International
  2. ↑ Decision B 9 - 32/05 of the Federal Cartel Office. P. 12, No. 40. (PDF; 54 kB)
  3. ↑ Schober at the dmexco (onlinemarketing.de)
  4. ↑ Information from the Schober Information Group about its customers
  5. ↑ Frequently asked questions about the GEZ of the Independent State Center for Data Protection Schleswig-Holstein ( Memento from February 5, 2005 in the Internet Archive )
  6. ↑ Press release TÜV certification
  7. ↑ Press release Top 100
  8. ↑ Dubious questionnaire to households - data protectionists warn of Swabian address trading company "Infas-Lifestyle AG"

Coordinates: 48 ° 50 ′ 1.6 ″  N , 9 ° 2 ′ 44.1 ″  E