Skittles

from Wikipedia, the free encyclopedia

Under the brand name Skittles are marketed by Wrigley sugar coated chewable coated tablets in various flavors, mainly fruit flavor, sold. The Skittles sold in Europe are made in Poland .

history

Skittles were produced in England from 1974. After the introduction in North America in 1979, three years later the production was mainly carried out in the USA. The product quickly gained popularity there and was subsequently increasingly distributed internationally.
Today, Skittles, like other Wrigley products, are available in nearly 180 countries.
In Germany, Skittles were initially mostly only available from confectionery vending machines, but the product is also increasingly found in the assortments of various retail chains.

In 2009, Wrigley started a comprehensive web-based advertising campaign in the US for the Skittles product using a variety of media including Facebook , YouTube , Flickr and Twitter . This has been controversially discussed by many users of this media.

Variations

Six different variations are currently available in Germany:

  • Crazy Sours : Mixture with the fruit flavors sour pineapple, sour tangerine, sour cherry, sour apple, sour raspberry
  • Fruits : Mixture with the fruit flavors orange, lime, lemon, strawberry, blackcurrant
  • Wild Berry : Mixture with the fruit flavors berry punch, sugar melon berry, raspberry, strawberry, bird cherry
  • Confused : Mixture of colors and flavors that do not match
  • Tropical : Mixture with the fruit flavors of tropical fruits (banana-berry, kiwi-lime, mango-tangelo, pineapple-passion fruit, strawberry-star fruit)
  • Chewies : The same types as in the fruit mix, only without the typical sugary coating

All five varieties are available in 160 gram bags (Skittles XXL). Crazy Sours and Fruits are available in cardboard packs of 45 grams each and in 400 gram bags (Skittles XXXL), and fruits are also available in a 55 gram bag (mainly at vending machines).

There are also several variations, which are mainly available in the USA and Canada, but also other variations that are only available regionally:

  • Original Fruit Skittles . Original mix: strawberry, orange, lemon, lime, grape. In the USA, South Korea, Taiwan, Australia and China, lime has been replaced with green apple since 2013. In the UK and Sweden, grape is replaced with black currant.
  • Crazy Cores with two differently flavored coatings. These are blue raspberry and lemon, cherry and lemonade, mango and peach, sugar melon and berries, strawberry and watermelon.
  • Sour : The original mixture, but here the coating is covered with citric acid crystals.
  • Double Sour with twice the amount of citric acid crystals. Flavors: Sour Apple, Sour Lemon, Sour Blue Raspberry, Sour Strawberry, Sour Watermelon
  • Smoothie Mix : Lemon-Berry, Mixed Berries, Orange-Mango, Peach-Pear, Strawberry-Banana
  • Ice Cream : caramel, chocolate, orange, strawberry, vanilla, vanilla-orange
  • Carnival : Chewing Gum, Candied Apple, Cotton Candy, Liquorice, Green Slush
  • Citrus , German citrus fruits : mandarin, grapefruit, lemon, lime, orange. Available in Australia only.
  • Skittles Unlimited
  • Skittles sensations with piquant and cool flavors. Chilli Berry, Cool Raspberry, Juicy Orange, Tingling Lemon, Sour Apple.
  • Skittles Fizzl'd Fruits : Wild berry mix in which the coating was covered with bubbly powder. Available from 2010 to 2012.
  • Skittles blenders , each with two flavors combined. Strawberry / lime, cherry / pineapple, green apple / watermelon, mango / lemonade, sugar melon / berry. Available from 2011 to 2014.
  • Desserts , dt. Desserts : Raspberry sorbet, blueberry pie, key lime pie, orange cream, strawberry milkshake
  • Extreme Fruit Gum with more distinct flavors. Blue raspberry, bird cherry, green apple, tangerine, watermelon.
  • Mint , Skittles Mints and Fresh Mint : Spearmint and Wintergreen
  • Chocolate and Chocolate Mix : Hot cocoa, milk chocolate, mocha, hazelnut chocolate, wild chocolate
  • Liquorice : liquorice, aniseed liquorice, mint liquorice, spice liquorice, vanilla liquorice
  • Darkside with darker colors and more distinct flavors. Pomegranate, lime, dark berry, blood orange.
  • Seattle : Sold as a limited edition in the US in January 2015 only
  • Orchards , dt. Orchards : Red apple, cherry, lime, peach, orange
  • Flavor mash-ups! : Combination of the tropical and wild berry blends

Occasionally, the different variations are also offered as time-limited promotions.

Others

  • Original Skittles can be recognized by the white "S" printed on them.
  • In collaboration with Haribo, Nestlé offered a competing product called Fruity Smarties that was very similar in structure . This was mainly distributed in German-speaking countries and Canada . However, so far there is no sales in the USA; this can presumably be traced back to the dominance of the skittles widespread there.
  • In the BBC3 show "Mischief - Britain's Really Disgusting Foods", Skittles were described as the most nutritionally poor food in Great Britain, which is also not approved in the United States of America due to the ingredient E124 .

Individual evidence

  1. ↑ Background information from Wrigley
  2. ↑ Report of Forbes magazine on advertising campaign
  3. ↑ List of Skittles products on Wikipedia
  4. ↑ Product overview from Nestlé ( Memento of the original from January 16, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.nestle.ch
  5. ↑ Youtube video

Web links

Commons : Skittles  - collection of images, videos and audio files