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Smarties giant roll with 1 Euro piece as size comparison.jpg
Smarties giant roll with 1 euro piece as a size comparison

Smarties is a brand name under which Nestlé makes colorful, sugar-coated chocolate buttons . The single lens is called a smartie. The lenticular dragées, about one centimeter in diameter, are made of chocolate and have a slightly harder, colorful coating.


First produced by Rowntree in the UK in 1937 , Smarties were also launched around 25 years later in West Germany , France , Italy , the Netherlands and Belgium . The British manufacturer Rowntree MackIntosh was bought by Nestlé in 1988 , the German Rowntree MacIntosh GmbH with its plant in Hamburg-Wandsbek a year later. Shortly thereafter, the product was marketed as "Nestlé Smarties". In 1989 the light brown color of the coating was replaced by blue. Artificial food colors have not been used for the casing since the end of 2006 .


Prior to 1998, full-size Smarties were sold in "giant rolls", regular rolls, and mini-packs. Since 1998, smaller coated tablets that are only a third of the normal size have been sold in mini packs. There are also Fruity Smarties (similar to the fruit dragees Skittles ), which were initially sold in giant rolls and were filled with a fruit jelly. This variant is also available packed with gummy bears in folding boxes.

Orange-colored smarties with an orange flavor are also produced for the English market.

Smarties from Smarties Candy Company in the USA

In the USA , Smarties are fruit candies made by the Smarties Candy Company , which are concave in shape and do not contain chocolate. Outside the United States, this product is marketed as Rockets by Smarties Candy Company .

In Germany, the Smarties are sold under the slogan “Many, many colorful Smarties” sung by children's voices . B. advertised on television.

The M & M’s , marketed by Nestlé competitor Mars Inc. , are a competing product to the Smarties .

Nestlé Smarties Book Prize

The Nestlé Smarties Book Prize , donated by the manufacturer, was a literary prize for children's books that was awarded annually from 1985 to 2007.

Web links

Commons : Smarties  - collection of images, videos and audio files

Individual evidence

  1. Trademark register
  2. Smarties production in Germany: an insight ( memento of the original from March 19, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. nestlé.de @1@ 2Template: Webachiv / IABot /