Skol
Skol is an international beer brand that was first marketed worldwide and in Europe on August 25, 1964. The aim was to establish a global beer brand that can easily be brewed worldwide under license. In fact, global success has varied - while Skol is one of the most popular beer brands in Brazil today, success in Europe was limited.
Brazil
The beer has an alcohol content of 4.7%. It is produced under license in Brazil by AmBev and was the most popular beer brand there in 2008, whereas in Europe it has never achieved larger sales figures.
Since 2009, the beer brand has also been available in inexpensive bottles with a capacity of one liter , called Litrão . In 2006 the company Skol brought Lemon , an alcoholic lemonade , onto the market. Skol appears as a sponsor at numerous major music events, such as the Skol Beats , which have been held annually in São Paulo since 2000 .
Africa
The Belgian company Unibra has the trademark rights for Africa . Skol is available in Congo DR , Rwanda , Ethiopia , Djibouti , Mozambique , Madagascar, and Guinea .
Netherlands
In the Netherlands, the Oranjeboom brewery was renamed Skol in 1973 , but the Skol brand was unsuccessful and the brewery returned to its old name in 1982.
Web links
- Skol (Official Website, Brazil)
- Ambev - Nossas Marcas , Ambev Brazil, product catalog
Individual evidence
- ↑ SKOL - the famous beer from Brazil - Brazilian food and Brazilian products . Vicios-brasileiros.de. April 29, 2009. Retrieved June 6, 2010.
- ^ Portal Skol Beats
- ↑ SKOL in Africa - Official Website. Retrieved January 3, 2018 (UK English).
- ↑ Virtueel Museum: toppers. January 24, 2008, accessed January 3, 2018 .
- ↑ Bij brouwerij Oranjeboom is het glas leeg. Retrieved January 3, 2018 (nl-NL).