Smoby
| Smoby
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|---|---|
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| legal form | Société par actions simplifiée |
| founding | 1924 |
| Seat | Lavans-lès-St-Claude |
| management | Thomas Le Paul |
| Number of employees | 450 |
| sales | 261 million euros (2005) 120 million euros (2008) |
| Branch | Toy maker |
| Website | smoby.fr |
Smoby is a French toy manufacturer in the Jura department .
The company was founded in 1924 under the name Moquin-Breuilin as a company specializing in the production of wooden pipes. After the Second World War , the family business developed and produced plastic household items and toys . The company has been called Smoby since 1970 .
In 1993 Jean-Christophe Breuil, the founder's grandson, became CEO of Smoby. In 2003 Majorette and Solido took over and Berchet in 2005 , becoming the toy manufacturer with the highest turnover in France and the second highest-turnover toy manufacturer in Europe.
The thus formed Smoby Majorette had 277 million euros of debt and went from March 2007 to a six-month bankruptcy . After the takeover by MGA Entertainment for one euro, the company went bankrupt again in spring 2007. In the absence of an agreement with the creditors on a plan to continue the company, Smoby-Majorette reported its bankruptcy at the commercial court of Lons-le-Saunier on October 9, 2007 before MGA Entertainment waived its liabilities on February 22, 2008.
At the beginning of March 2008 this court announced the takeover of Smoby and Berchet by the Simba-Dickie-Group financed by ABCIA SA Holding in Grenoble. Ecoiffier was taken over by its previous owner Jacques Ecoiffier with Simba as a minority shareholder, and Majorette was taken over the following week by the French investment group Société Anonyme Compagnie MI 29 .
On March 25, 2008, Jean-Christophe Breuil was taken into custody during a check-up on charges of embezzlement.
In April 2008 396 of the 800 employees were laid off. The companies Smoby , Berchet and Ecoiffier divide the markets. Smoby Toys is run by Thomas Le Paul, the former head of Simba 's Italian branch .
Key figures
Main shareholder: Simba Dickie Group , Michael Sieber
- Loss 2005: 25.7 million euros with a turnover of 350 million euros (half of which in France)
- Employees 2006: 2,750 employees, 1,500 of them in France; much less today
Individual evidence
- ↑ AFP , October 9, 2007, Le n ° 1 français du jouet Smoby-Majorette placé en redressement judiciaire ( Memento of July 1, 2012 in the web archive archive.today )
- ↑ Soupçonné de malversations financières, l'ancien PDG de Smoby a été placé en garde à vue Le Monde , March 25, 2008
- ↑ Jura: L'ex-PDG de Smoby libéré ( Memento of the original dated December 9, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , October 2, 2008
