Simba Dickie Group

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SIMBA DICKIE GROUP

logo
legal form GmbH
founding 1982
Seat Fuerth , Germany
management
  • Michael Sieber, CEO
  • Manfred Duschl, CFO
  • Uwe Weiler, COO
Number of employees 3200
sales 631 million euros
Branch Toy maker
Website simba-dickie-group.de
Stand 2013

The Simba Dickie Group ( proper spelling : SIMBA DICKIE GROUP ) is a group of companies based in Fürth-Stadeln , which includes several toy companies and their well-known brands. With a market share of around seven percent, the group ranks fourth among the toy manufacturers in Germany.

history

The foundation stone for the later Simba Dickie Group was laid in 1993 when the two companies Simba Toys and Dickie Toys merged.

Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in Fürth. Initially , the company mainly imported from the Far East .

Wolfgang Sauerborn founded the company, later renamed Dickie Toys, back in 1971. This was taken over by Simba Toys after his death in 1993.

Over the years, more and more toy manufacturers and brands have been acquired. Initially, Simba Toys only had five employees. Today there are 3200 employees worldwide. The range of toys includes over 10,000 items. Headquarters are located next to Fürth in Lavans, France, and in Hong Kong . In addition to production sites in various countries in Europe and Asia, the group has a global sales network.

Total sales rose from 500 million euros in 2009 to 616 million euros in 2018. Around 70 percent of sales are generated abroad.

In March 2013, Simba-Dickie took over the model railroad manufacturer Märklin .

Companies and brands of the Simba-Dickie-Group

  • Simba Toys : Production and distribution of dolls, baby toys, children's household appliances and musical toys (e.g. Steffi Love, Madeleine and My Musik World)
  • Dickie Toys (acquired in 1993): Production and sale of all kinds of vehicles. In addition to its own brand Carson, Dickie sells products from Dickie-Tamiya (since 1986) and Scalextric in Germany
    • Dickie-Tamiya : Sales of radio-controlled vehicles and model aircraft as well as plastic model construction and car racing tracks
  • Eichhorn (acquired in 1998): production and distribution of wooden toys
  • Schuco (acquired in 1999): Production and sale of sheet metal vehicles and miniature models of vehicles, mainly in the scales 1:90, 1:87 ( H0 ), 1:43 and 1:32 ( nominal size 1 ), mainly made of die-cast zinc
  • Noris-Spiele (acquired in 2001): Production and distribution of parlor games. This also includes:
    • Schipper Art & Crafts (acquired in 2008): Painting by Numbers
    • Zoch (acquired in 2010): German game publisher
  • BIG-Spielwarenfabrik (acquired in 2004): large plastic play equipment and play equipment for outdoor use (e.g. Bobby-Car )
  • Nicotoy (acquired in 2006): cuddly toys
  • Smoby Toys (acquired in 2008): French toy manufacturer that previously included Majorette and Solido
  • Majorette (acquired in 2010): manufacturer of toy cars
  • Solido (acquired in 2010): manufacturer of model cars
  • Heros (acquired in 2010): manufacturer of wooden toys
  • Märklin (acquired in 2013): Manufacturer of model railways in sizes I, H0 and Z. This also includes:
    • LGB : Garden railroad in nominal size IIm
    • Trix : Model trains in the nominal sizes H0 and N
  • Corolle (acquired in 2018): traditional French doll manufacturer
  • Franz Carl Weber (acquired in 2018, 50% stake since 2019): Swiss toy retailer
  • Jada (acquired in 2019): US manufacturer of toy cars and collectible figures

Web links

Individual evidence

  1. ↑ a b Simba Dickie plays small growth. In: n-tv . January 24, 2014, accessed February 22, 2014 .
  2. ↑ History of the Simba acquisitions. Celebrate success together. Simba-Dickie-Group, accessed February 22, 2014 .
  3. ↑ Toy company Simba Dickie Group increases sales to 570 million euros. (No longer available online.) In: Unternehmer.de. January 29, 2011, archived from the original on August 13, 2011 ; accessed on February 22, 2014 .
  4. ↑ a b Melanie Amann: The Bobby Car rolls and rolls and rolls . In: Frankfurter Allgemeine Sonntagszeitung . tape 50 , December 18, 2011, p. 44 .
  5. ^ "Bobby Car" manufacturer in crisis: Dealer bankruptcies slow down Simba-Dickie . Handelsblatt ; January 25, 2019; accessed on July 17, 2019
  6. ↑ Spielwarenmesse: Simba Dickie and brother with sales growth. (No longer available online.) In: K-Zeitung. January 27, 2014, archived from the original on February 27, 2014 ; accessed on February 22, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.k-zeitung.de
  7. ↑ Märklin's future secured. (No longer available online.) Simba-Dickie-Group, March 21, 2013, archived from the original on March 5, 2014 ; accessed on March 27, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.simba-dickie-group.de
  8. ↑ a b Simba Dickie begins new growth phase . In: Frankfurter Allgemeine Zeitung . tape 29 , February 4, 2010, p. 14 .
  9. ↑ Simba-Dickie and Filly split up . In: FAZ . January 25, 2014, p. 17 .
  10. ↑ simba-dickie-group.com
  11. ↑ Yves Burger disembarks at Franz Carl Weber, September 4, 2019
  12. ^ "Bobby Car" manufacturer in crisis: Dealer bankruptcies slow down Simba-Dickie . Handelsblatt , January 25, 2019; accessed on July 17, 2019