Story machine

from Wikipedia, the free encyclopedia
Storymachine GmbH
legal form GmbH
Seat Berlin
management Philipp Jessen
Number of employees 20th
Branch public relations
Website www.storymachine.de
As of December 31, 2018

The Story Machine GmbH (proper spelling Story Machine ) is a Public Relations Agencies, which nationwide in several contexts awareness has gained through PR campaigns. The leading employees of the agency are Kai Diekmann , Michael Mronz and Philipp Jessen . The company, founded in 2017, is based in Berlin. Storymachine says it employs over 50 people (as of August 2019), 10 of whom are data analysts , "who should recognize as early as possible when customers are threatened with a shit storm via social media ."

Heinsberg study

From March 2020, a research team led by Hendrik Streeck carried out the COVID-19 case cluster study in Heinsberg . The study was accompanied by close-knit PR work by Storymachine on Facebook and Twitter . This approach led to widespread criticism in the media, as the reports from Storymachine gave the impression that measures should be taken to ease the restrictions on the COVID-19 pandemic before the study results were available . For this purpose, scientific findings were published before a usual peer review. Julia Wandt from the Federal Association of University Communication criticized the fact that Storymachine had approached Streeck on its own initiative. Mronz explained this with the fact that he and Streeck had been known for a long time. The SPD politician Sarah Philipp criticized this constellation as an “unfair competitive advantage” because Streeck had awarded the contract to Mronz. Mronz rejected the criticism. The science journalist Joachim Müller-Jung commented that Streeck had given a technically completely unskilled marketing agency "Propaganda-Prokura". The German Council for Public Relations (DRPR) examines the role of the agency for possible violations of the transparency requirement. Storymachine had her lawyer explain that there were no violations of the transparency requirement. In addition, Storymachine is not a PR agency, so the DRPR is not responsible.

Ursula von der Leyen

In July 2019, the EU Commission President Ursula von der Leyen announced that she would receive advisory services through Storymachine. The company supports them u. a. when setting up your Twitter account. Storymachine approached her when she was Federal Minister of Defense , but initially rejected the offer. After her nomination as Commission President, she then placed the order. Von der Leyen paid the costs out of his own pocket. The topic was also raised by media outside the EU, e.g. B. picked up in Switzerland and Great Britain.

More customers

Insurance group Allianz SE has hired Storymachine to strengthen the company's presence on Instagram .

Web links

Individual evidence

  1. ↑ Storymachine GmbH's annual financial statements for the financial year from 01/01/2018 to 12/31/2018, viewed at bundesanzeiger.de
  2. ↑ Michael Mronz wants to bring the Olympics in the Rhine-Ruhr region in 2032. In: faz.net. Retrieved April 25, 2020 .
  3. ↑ Claudia Tieschky, Luise Checchin: Heinsberg - Doubts about the work of Agency Storymachine. Retrieved April 24, 2020 .
  4. ↑ NDR: Heinsberg: Questionable work from Storymachine. Retrieved April 24, 2020 .
  5. ↑ Science communication - "There are guidelines for good science PR". In: deutschlandfunk.de. Retrieved April 25, 2020 .
  6. ↑ The dispute about the possible easing of the contact block - 9punkt - The Debattenrundschau from April 15, 2020 - Perlentaucher. In: perlentaucher.de. Retrieved April 25, 2020 .
  7. ↑ State government supports the Heinsberg study. In: die-glocke.de. Retrieved April 25, 2020 .
  8. ↑ Heinsberg study on Corona: SPD questions the seriousness of the study. In: rp-online.de. Retrieved April 25, 2020 .
  9. ↑ ▷ Heinsberg study on Corona: Mronz rejects criticism of the SPD. In: presseportal.de. Retrieved April 25, 2020 .
  10. ↑ Is that serious science? Corona pandemic flowers. In: faz.net. Retrieved April 25, 2020 .
  11. ↑ PR-Journal - PR-Rat examines the communication from Storymachine to the Heinsberg study. In: pr-journal.de. Retrieved April 25, 2020 .
  12. ↑ Uwe Kohrs on Storymachine and Heinsberg Protocol: "We have to be careful when people think that no rules of the game apply to them". In: horizont.net. Retrieved April 25, 2020 .
  13. ↑ The waste paper on April 20, 2020: Didn't the gentlemen read all of that? - MDR.DE. In: mdr.de. Retrieved April 25, 2020 .
  14. ↑ Ursula von der Leyen hires Kai Diekmann's agency for social media presence - DER SPIEGEL. In: spiegel.de. Retrieved April 25, 2020 .
  15. ↑ EU - criticism of von der Leyen - politics - SZ.de. In: sueddeutsche.de. Retrieved April 25, 2020 .
  16. ↑ AFP: Von der Leyen still works with the PR company Story Machine. Retrieved April 24, 2020 .
  17. ↑ EU news: Von der Leyen hires controversial PR firm to improve her image - World - News - Express.co.uk. In: express.co.uk. Retrieved April 25, 2020 .
  18. ↑ Allianz: Oliver Bäte wants to sponsor the Olympics with 600 million euros - manager magazin. In: manager-magazin.de. Retrieved April 25, 2020 .