Susanne Czech-Winkelmann

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Susanne Czech-Winkelmann (2011)

Susanne Czech-Winkelmann (in the 1980s: Susanne Czech-Steinborn ) is a German economist. She is professor for sales management, international sales management and marketing at the Wiesbaden Business School (WBS) , the department for business administration at the RheinMain University of Applied Sciences in Wiesbaden. There she also heads the Nation Branding Research Center, founded in 2008, together with Bettina Fischer .

Live and act

Susanne Czech-Winkelmann graduated from the Main-Taunus-Gymnasium in Hofheim. After a commercial apprenticeship at what was then Hoechst AG , Frankfurt, he studied business administration with a focus on marketing and psychology at the Johannes Gutenberg University in Mainz and the Mannheim Business School . She then did her doctorate in 1982 while working at Johannes Gutenberg University, Mainz, on the subject of "Self-medication for pharmaceuticals".

In the following years, Czech-Winkelmann worked, among other things, as managing director in marketing and sales management. She gained practical professional experience in the OTC pharmaceuticals , cosmetics and food sectors both at international American companies such as Wick Pharma / Procter & Gamble and Much / American Home Products as well as in German corporate groups such as Fribad and Milupa .

In 1997, Czech-Winkelmann took over a professorship for sales management / international sales management and marketing at the Wiesbaden Business School (WBS) at the Rheinmain University of Applied Sciences. In addition, she works as a consultant and expert in the consumer goods and industrial goods sector.

To promote student projects, Czech-Winkelmann and Bettina Fischer are involved in the consulting firm The Unexpected Company, a division of SIMPEQ UG.

Czech-Winkelmann is a board member of the Wiesbaden Business School ( BGW), whose aim is to promote practice-oriented business science through its own research projects in cooperation with the Wiesbaden Business School (WBS) . In addition, Czech-Winkelmann is the author of numerous scientific publications and non-fiction books in the field of her research focus on sales management, shopper and trade marketing, ECR as well as international business and nation branding.

Works and publications

  • Czech-Winkelmann, Susanne: The new way to the customer - From trade marketing to shopper marketing , Deutscher Fachverlag , Frankfurt 2011, 384 pages
  • Czech-Winkelmann, Susanne: Lexicon product range policy - design, interfaces, management, key figures . Published in the series: Enzyklopädie des Handels, Deutscher Fachverlag, Frankfurt 2010, 228 pages
  • Czech-Winkelmann, Susanne: From shopper insights to business success indicators . In: Grab and buy me - Move people to buy more, Ed .: STI Group, Lauterbach, Deutscher Fachverlag 2010, pp. 166–176
  • Czech-Winkelmann, Susanne / Kopsch, Anke: International Business Handbook - Strategy, Practice, Case Studies . Dr. Erich Schmidt Verlag, Berlin (464 pages), September 2008, further information at: www.ESV.info/9783503110926
  • Czech-Winkelmann, Susanne: Think Tank: Focus on people . In: Management compass "Mobile Sales", published by FAZ Institute for Management, Market and Media Information GmbH, Frankfurt and Steria Mummert Consulting AG, Hamburg 2006, pp. 8-10
  • Czech-Winkelmann, Susanne: Paradigm shift in medical products: patient today - customer tomorrow . In: VDI Nachrichten, medical technology edition, III / 2005, p. 13
  • Czech-Winkelmann, Susanne: Field service balancing act . In: compass , ed. by PTV, Planning, Transport, Verkehr AG, 2nd edition 2005, pp. 5–6
  • Czech-Winkelmann, Susanne: Module: Sales - customer-oriented conception and control . Cornelsen Verlag , 2003
  • Czech-Winkelmann, Susanne: Planning in sales . In Pepels, Werner (ed.): Handbuch Vertrieb, Hanser Verlag, 2002 pp. 51–66
  • Czech-Winkelmann, Susanne: Trademarketing for consumer goods . In: Pepels, Werner (Ed.): Handbuch Vertrieb, Hanser Verlag 2002, pp. 555-571
  • Czech-Winkelmann, Susanne: Trade Marketing - Concepts, Instruments, Organizational Design and Management . Cornelsen Verlag 2002 (320 pages)
  • Czech-Winkelmann, Susanne: Advance sales with indirect sales, in: Pepels, Werner (Ed.): Launch - Die Produkteinführung, Kohlhammer Verlag , 2001. pp. 209–226
  • Czech-Winkelmann, Susanne: The distribution of industrial goods , In: Pepels, Werner (Hrsg.): Marketing management for engineers and computer scientists, Fortis Verlag, 2000. pp. 109–123
  • Cranz, Hubertus / Czech-Steinborn, Susanne / Frey, Hans / Reese, Karl-Heinz (1982): Self-medication, a position determination . Verlag Schmidt & Klaunig, Kiel
  • Czech-Steinborn, Susanne: The market for self-medication products as the subject of sales-policy efforts by manufacturers of self-medication products . Dissertation to Dr. rer. pol., University of Mainz , first speaker: Prof. Dr. Joachim Knoth, second speaker: Prof. Dr. Klaus Backhaus (1982)

Web links

Individual evidence

  1. ↑ Link text , website of the Research Center Nation Branding, Bettina Fischer, Susanne Czech-Winkelmann.
  2. ↑ Link text , website of The UnExpected Company, Susanne Czech-Winkelmann, Bettina Fischer.
  3. ^ Linktext , BGW website.
personal data
SURNAME Czech-Winkelmann, Susanne
ALTERNATIVE NAMES Czech-Steinborn, Susanne
BRIEF DESCRIPTION German economist
DATE OF BIRTH 20th century