Sut Jhally

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Sut Jhally, 2004

Sut Jhally (born May 29, 1955 ) is professor of communication at the University of Massachusetts Amherst , USA, and is one of the world's leading social scientists in the fields of advertising , mass media and consumption . He is the author of several documentaries on media literacy and in 1992 founded the Media Education Foundation , a non-profit organization that produces and distributes documentary films in order to raise the diverse criticism and discussion of the relationship between media ownership, commercial media content and the democratic right to the free flow of information Promote the representation of thoughts and people and informed public participation.

Sut Jhally was born in Kenya and grew up in England. In 1978 he moved to Canada, where he accepted a scholarship from the University of Victoria . He received his PhD from Simon Fraser University in Vancouver.

Works

Jhally is often very critical of pop culture and advertising . In his video “Dreamworlds” describes the image of women in music videos as fantasies of young male adolescents: young and beautiful women, out to be of service to men, saying no when they mean yes, and often on outward appearance and Body parts reduced. He concludes that unhealthy attitudes to sexual violence can be promoted through these videos and calls for these videos to be balanced with other cultural examples of sexuality. He wrote the following statement: “Advertising tells us that the way to satisfaction and joy is through consuming objects. The immense accumulation of consumer goods has to be sold and it is sold through the fairy tale that goods bring joy. ”In his essay“ Advertising at the Edge of the Apocalypse ”and in his video“ Advertising and the End of the World "[advertising and the end of the world] he states that the essential cultural driving force of today, namely the all-pervasive advertising, through the constant underpinning of an outrageous connection between consumption and satisfaction and through concentration on individual u. immediate needs stand in the way of a discussion of societal and long-term needs and lead to a waste of resources. The video "Killing Us Softly III" that he shot with Jean Kilbourne is a criticism of the image of women in advertising.

In the 2004 video "Peace, Propaganda & the Promised Land," Jhally sets out to portray the impact of Israeli propaganda and public relations on US public opinion on the Middle East conflict . In the video "Hijacking Catastrophe", also shot in 2004, he attempts to depict how the war on terror was used by the US government as a pretext to expand its military power across the world. In a video “ Reel Bad Arabs ” from 2006, he addresses the negative portrayal of Arabs in American films, based on Jack Shaheen's book “ Reel Bad Arabs ”. (“Reel” instead of “Real” is a play on words).

Video documentaries

Books

Publications

See also

Quotes

  1. ↑ Archived copy ( memento of the original from October 19, 2002 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mediaed.org
  2. ↑ http://www.imdb.com/name/nm1126293/
  3. ↑ http://www.mediaed.org/about
  4. ↑ Archived copy ( Memento of the original dated November 21, 2006 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.commondreams.org

Web links

personal data
SURNAME Jhally, Sut
BRIEF DESCRIPTION Communication scientist
DATE OF BIRTH May 29, 1955