Taiwan Beer

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Taiwan Beer

Taiwan Beer ( Chinese  台灣啤酒  /  台湾啤酒 , Pinyin Taiwan Píjǐu or Chinese  台啤 , Pinyin Taipi ) is one of the Taiwan Tobacco and Liquor Corporation (formerly the Taiwan Tobacco and Wine Monopoly Bureau brewed before privatization) beer . It is currently Taiwan's most popular beer with a market share of almost 80%. Compared to other Chinese beers, it is not brewed according to the German Purity Law .

Taiwan Beer was first brewed in 1920 with the completion of the first Taipei brewery. After the Second World War , it was produced by the newly established tobacco and wine monopoly .

The beer brand is said to be best served cold with local Taiwanese cuisine . The taste is quite tart , which is attributed to the addition of rice during the fermentation process. Taiwan Beer has meanwhile won several foreign competitions such as the "International Monde Selection" 1977 and the International Brewing Industry Award 2002.

The accession of Taiwan (under the name Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu ) and the People's Republic of China to the World Trade Organization in January 2002 allowed exports to mainland China . However, despite some efforts to market the brand outside of Taiwan, it remained largely unknown except for Taiwan and some overseas Taiwanese communities.

In 2004, a political incident occurred: The People's Republic of China banned Taiwan beer from being imported because it was illegal to use county or regional names for commercial products. The authorities ignored the fact that the beer from the Tsingtao Brewery was named after the port city of Qingdao in Shandong Province . This was taken as an insult by many Taiwanese, which led to boycotts of beer in the People's Republic. To date, Taiwan Beer sells better in Taiwan than any beer from mainland China and abroad.

Taiwan Beer maintains a professional team of the same name in the Taiwanese Super Basketball League . The team is also known by the nickname "The Brew Crew".

Individual evidence

  1. ↑ Ting Chen: Taiwan Beer, potent at age 84, ferments cultural effervescence ( memento of the original from September 19, 2004 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Government Report of the Legislative Yuan of the Republic of China , 2004 @1@ 2Template: Webachiv / IABot / publish.gio.gov.tw
  2. ↑ Debby Wu: Boycott of Chinese beers promoted , Taipei Times , July 10, 2004
  3. ↑ Michael Taylor: Taiwan vs Tsingtao: Beer wars , Asia Times , March 25, 2003

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