Tecnobrega

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Tecnobrega , also Tecno Brega , outside of Brazil often incorrectly known as Technobrega , is a music genre that is particularly popular in northern Brazil. The Portuguese term brega can be translated as kitsch , but in Brazil it also means bad taste. Tecnobrega has its origins in Belém , the capital of the state of Pará . The metropolitan region of Belém is still the focus of the Tecnobrega scene today, where it is mainly produced and consumed in the region's slums.

Tecnobrega became known internationally for its production and sales channels, which forego any copyright. In the documentary Good Copy, Bad Copy some of the actors of the Tecnobrega scene have their say.

music

Tecnobrega developed around the year 2000, but has a forerunner in Brega Pop . In contrast to Brega Pop, synthesizers and drum computers play a central role in the Tecnobrega as electronic music . Sampling is also used for this purpose. The influences of regional, traditional music from the Amazon area are great, especially Carimbó , Siriá and Lambada . The majority of Tecnobrega songs are produced in simple home studios by individuals, the DJs .

The genre has developed rapidly in recent years and new Tecnobrega styles such as Eletro Melody, Bregabass or Cyber ​​Tecno have emerged. Within Brazil, Tecnobrega also shed its image as cheaply produced ghetto music and lower class culture. Individual artists, such as Gaby Amarantos from Belém, became national superstars. Internationally, too, the music and its development have now been given increasing attention and no longer focused solely on the special production conditions and distribution channels. Musicians and bands such as Banda Uó and João Brasil in particular received worldwide attention that did not come from the original cultural and social environment in Belém. But individual artists such as the Gang do Eletro group, their producer Waldo Squash or the aforementioned Gaby Amarantos also made it onto the global stages. Overall, Tecnobrega has recently also increasingly absorbed the influences of international electronic music styles such as techno, house and trap and, in turn, influences western pop music.

copyright

The music produced by the DJs is passed on to dealer and copier networks without copyright , which usually compile and reproduce it on simple CD-R samplers. Through an extensive network of street vendors, the music is distributed throughout northern Brazil at low prices. In recent years, the music pieces have also increasingly been distributed by artists and fans directly on the Internet as free downloads. Up to this point, the artists do not earn anything from their work, but free advertising and widespread dissemination are guaranteed by this method. The DJs only earn income from their music by performing at the Tecnobrega parties.

Parties

More than 3,000 parties and around a thousand concerts take place every month in the greater Belém area alone. The largest events attract up to 15,000 visitors and mostly take place in the periphery . The parties are dominated by huge sound systems with an elaborate light show, the operators of these Aparelhagems de Som book the artists for their parties. The remuneration models are different and range from a fixed salary to profit sharing. In addition, recordings of the live sets of the DJs are sold at the end of the parties, the proceeds of which flow directly to the artist. The concerts and parties generate an estimated turnover of 3 million euros per month, up to 6,000 jobs depend on this branch of the economy.

literature

Individual evidence

  1. ↑ Natal, Bruno. " Somewhere: Tecnobrega in Brazil ( Memento of May 27, 2009 in the Internet Archive )". XLR8R
  2. ↑ a b Brüggemann, Simon. Kitsch without copyright, the Tecnobrega scene mixes up the north of Brazil with pop music . iz3w , issue 327, Freiburg 2011.
  3. ^ Good Copy, Bad Copy
  4. ↑ Duffy, Gary. " Technobrega beat rocks Brazil ". BBC Click News
  5. ^ A b García-Velasco, Amaya. Tecnobrega Rising, in: Sounds and Colors (ed.), Brazil. London 2013, ISBN 978-0-99270-431-5 .
  6. ^ Brüggemann, Simon. Who invented it? . Jungle World , issue 20, May 16, 2013, Berlin 2013.
  7. ↑ a b c Lemos, Ronaldo. The Tecnobrega Business Model arising from Belém do Pará . Rio de Janeiro 2008.