Think: act

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think: act

Area of ​​Expertise economy
language German, English, Russian, Chinese, Polish
publishing company BurdaYukom (until 09/2011), Axel Springer Verlag (from 09/2011)
First edition 2004
Frequency of publication three times a year
Sold edition approx. 30,000 (think: act magazine only) copies
Editor-in-chief Christiane Diekmann
editor Roland Berger Holding GmbH
Web link www.think-act.info

Since 2004, publications in various formats by international executives have been subsumed under the think: act brand of the management consultancy Roland Berger . The publications under the umbrella of think: act include magazines and information brochures as well as books .

think: act - the magazine

The think: act magazine itself is aimed directly at decision-makers in companies and thus has a clear B2B orientation. Until 2011, the magazine was published three to four times a year in English , German , Russian , Chinese and Polish . The circulation of around 20,000 copies is sent as a press release to leading top managers in 22 nations. Conceptually, the magazine is geared towards current trend topics from the management sector through its goal of "thought leadership".

The aim of the format is to maintain a high journalistic standard and let the Roland Berger brand take a back seat.

The corporate communications handbook lists think: act as a reference for B2B customer magazines.

The magazine with the name think: act received the Best of Corporate Publishing (BCP) Award in the “Financial Services / Real Estate / Consulting” industry group in 2005, 2006 and 2007 . Most recently, the magazine won the Mercury Award 2009 (Silver) and the Astrid Award 2010 (Honors) in the “Executive Magazine” category.

On September 27, 2011 it was announced that Axel Springer Verlag will take over the development of the think: act magazine with immediate effect. In future, the magazine will appear three times a year with a print run of 30,000 copies each in German and English. In addition to a further development in terms of content, the magazine is also being optically revised .

re: think CEO

The books in the re: think CEO series, published by the management consultancy Roland Berger in cooperation with WirtschaftsWoche , are aimed at managers and executives. The books are each around 140 pages long. The four editions so far deal with strategy, dealing with the media and the “green” economy. The latest book in the series deals with the European management model.

  • Burkhard Schwenker: re: think CEO 01: Think strategically - lead more courageously. BrunoMedia, Cologne 2008, ISBN 978-3-9811506-6-7
  • Torsten Oltmanns: re: think CEO 02: Manager in the media trap. BrunoMedia, Cologne 2009, ISBN 978-3-9811506-7-4
  • Torsten Henzelmann: re: think CEO 03: Success through Green Transformation. BrunoMedia, Cologne 2010, ISBN 978-3-9812730-7-6
  • Burkhard Schwenker: re: think CEO 04: Europe leads !: Plea for a successful management model. BrunoMedia, Cologne 2011, ISBN 978-3-9814012-6-4

think: act CONTENT

In contrast to the think: act magazine, think: act CONTENT is strongly fact-based and geared towards working on a specialized topic. Think: act CONTENT aims to enable decision-makers in companies to make decisions on the respective issue of the issue. Think: act CONTENT is the latest format from the think: act brand. Every issue of think: act CONTENT is available online for free download.

Other formats

Furthermore, the book series "think: act BOOKS" and "re: think CEO" are classified under the brand think: act, in which Roland Berger partners write about their core topics. Studies and research results are published in the "think: act Study". "Think: act BUSINESS" is a thematic link from think: act magazine. The "think: act audio" is a CD supplement of selected articles in the think: act magazine, which is attached to each.

Individual evidence

  1. ↑ Details about the think: act project ( memento of the original from November 19, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Website of the BurdaYukom publishing house @1@ 2Template: Webachiv / IABot / www.burdayukom.de
  2. ↑ Description of the brand think: act ( Memento of the original from July 16, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Corporate Publishing Guide from Deutsche Post , p. 29 @1@ 2Template: Webachiv / IABot / www.deutschepost.de
  3. ↑ Torsten Oltmanns, Christiane Diekmann, Vera Böhm: Elite Marketing: How to Reach Decision-Makers . Campus, Frankfurt am Main 2008, ISBN 978-3-593-38632-4 , p. 155 f.
  4. ↑ Article Roland Berger Strategy Consultants ranks high as thought leader , consultant-news.com
  5. ↑ Weichler, K .: Corporate Publishing: publications for customers and multipliers. In: Piwinger, M. (Ed.): Handbuch Unternehmenskommunikation, Wiesbaden 2007, ISBN 978-3-409-14344-8 , p. 442.
  6. ↑ List of the winners of the Best of Corporate Publishing Award 2005 ( Memento of the original from July 7, 2011 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , bcp-award.com @1@ 2Template: Webachiv / IABot / www.bcp-award.com
  7. ↑ List of the winners of the Best of Corporate Publishing Award 2006 ( Memento of the original from July 7, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , bcp-award.com @1@ 2Template: Webachiv / IABot / www.bcp-award.com
  8. ↑ List of the winners of the Best of Corporate Publishing Award 2007 ( Memento of the original from July 7, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , bcp-award.com @1@ 2Template: Webachiv / IABot / www.bcp-award.com
  9. ^ List of the winners of the Mercury Award 2009 , mercommawards.com
  10. ^ List of the winners of the Astrid Award 2010 , mercommawards.com
  11. ↑ Springer beats Burda in "Think Act" , wuv.de, September 27, 2011
  12. ↑ Springer relaunches magazine from management consultancy Roland Berger , horizont.net, September 27, 2011
  13. ^ Website of the re: think CEO series
  14. ↑ Torsten Oltmanns, Christiane Diekmann, Vera Böhm: Elite Marketing: How to Reach Decision-Makers . Campus, Frankfurt am Main 2008, ISBN 978-3-593-38632-4 , p. 155

Web links