Tmall

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Globe icon of the infobox
Tmall
Website logo
Online shop
languages Chinese
operator Alibaba Group
editorial staff Alibaba Group
Registration required
On-line 2008 (currently online)
https://www.tmall.com/

Tmall.com ( Chinese : 天 猫; pinyin : Tiānmāo ), formerly Taobao Mall , is a Chinese-language website for business-to-consumer (B2C) retail that was split off from the Taobao website and from Alibaba in the People's Republic of China Group is operated. It is an online shop for the People's Republic of China , Hong Kong , Macau and Taiwan .

As one of the world's largest e-commerce websites, it reached over 500 million active users per month in February 2018. According to Alexa Internet it is among the most visited websites in the world and the address list.tmall.com is in 26th place. It is also available as a mobile app for Android and IOS .

Content and functions

Various retail items are offered on the website , such as everyday items, clothing, technology and food. Alipay , a payment system from the Alibaba Group, is the preferred payment solution for transactions on Tmall.com, but payment by credit card , cash on delivery and bank transfer are also supported.

As on the Taobao Marketplace, buyers and sellers can communicate before making a purchase via AliWangWang (Chinese: 阿里 旺旺; pinyin: ālǐ wàngwàng), the proprietary integrated instant messaging program. It has become a habit for Chinese online shoppers to chat with sellers or their customer service via AliWangWang to inquire about products and negotiate before buying.

Data and statistics

Tmall.com offered more than 70,000 international and Chinese brands from more than 50,000 retailers in 2018, serving more than 180 million buyers. The website had a 47.6% share of the B2C online retail market in the People's Republic of China in 2010, followed by 16.2% from 360buy and 4.8% from Joyo Amazon .

history

Tmall.com was first launched by Taobao in April 2008 as Taobao Mall . In November 2010, Taobao Mall launched the independent web address tmall.com to separate Taobao’s B2B offers from C2C offers. Meanwhile, a $ 30 million advertising campaign has been launched to increase brand awareness among consumers.

Advertising on a dolly

In June 2011, Jack Ma, Chairman and CEO of Alibaba Group, announced in an internal email that Taobao had been restructured. It has now been reorganized into three separate companies. As a result, Tmall.com became an independent business under the Alibaba Group. The other two companies that emerged from the restructuring are Taobao Marketplace (a C2C marketplace) and eTao (a shopping search engine ). The move was deemed necessary for Taobao to mitigate competition, which had increased over the past two years as the internet and e-commerce landscape changed dramatically.

In October 2011, Tmall.com experienced two consecutive waves of online riots as the fees for the online providers increased significantly. Service fees increased from 6,000 yuan ($ 940) to 60,000 yuan ($ 9,400) per year, and a mandatory flat-rate payment of 10,000 yuan ($ 1,570) to 150,000 yuan ($ 23,500) was imposed. According to Tmall.com, the price increase should help weed out merchants who too often offered fakes, substandard products, and poor customer service. Stores that have received top marks for service and quality from customers and high sales are eligible for a partial or full refund.

On January 11, 2012, TMall.com officially changed its Chinese name to Tiān Māo (天 猫), the Chinese pronunciation of Tmall, which literally means "sky cat".

Advertising in a subway station with QR code .

Tmall occupied 51.3% of the sales of the Chinese online business-to-consumer market in the first quarter of 2013.

In February 2014, Alibaba launched Tmall Global as a cross-border marketplace for overseas brands and retailers selling directly to Chinese consumers. Tmall Global's largest stores include Costco from the USA and DM-Drogerie Markt from Germany . Tmall wants to start new partnerships with luxury brands every month since 2018.

Web links

Individual evidence

  1. ↑ 22 Amazing Tmall Statistics . In: DMR . February 19, 2017 ( expandedramblings.com [accessed September 6, 2018]).
  2. ↑ Tmall.com Traffic, Demographics and Competitors - Alexa. Retrieved September 6, 2018 .
  3. ↑ 天 猫 通用 下载 页 - 理想 生活 上天 猫. Retrieved September 6, 2018 .
  4. ↑ 支付 宝 支付 方式 介绍. Retrieved September 6, 2018 .
  5. ↑ 阿里巴巴 客户 端 产品 族 官 网 首页. Retrieved September 6, 2018 .
  6. ↑ E-shop solutions - TopConversion. Retrieved September 6, 2018 .
  7. ↑ "iResearch China Online Shopping Research Report 2010-2011" ". Retrieved on September 6, 2018 .
  8. ↑ Loretta Chao: CRT Extra: More on New Taobao “Mall” Site. In: WSJ. November 2, 2010; Retrieved September 6, 2018 (American English).
  9. ^ Terms of Service Violation. Retrieved September 6, 2018 .
  10. ^ "Vendors rebel against Taobao Mall changes". Retrieved September 6, 2018 .
  11. ↑ Taobao Sellers revolting against the service charge hike by Causing havoc online . In: Bonsoni News . ( bonsoni.com [accessed September 6, 2018]).
  12. ↑ "China vendors 'riot' online over Taobao fee hike". Retrieved September 6, 2018 .
  13. ↑ Taobao Mall Adapts To Changing Shoppers | Alizila - News about Alibaba Group, Taobao, Alibaba.com and China e-commerce. October 21, 2016, accessed September 6, 2018 .
  14. ↑ F_100542: Tmall changes its name for better positioning - People's Daily Online. Retrieved September 6, 2018 .
  15. ↑ china . In: China Internet Watch . March 18, 2009 ( chinainternetwatch.com [accessed September 6, 2018]).
  16. ↑ Tmall Global GMV up 1,000 percent Since February Launch | Alizila.com . In: Alizila.com . December 29, 2014 ( alizila.com [accessed September 6, 2018]).
  17. ↑ Web2Asia launches dm-drogerie markt on Alibaba Tmall Global . In: Web2Asia - China E-Commerce, Tmall Partner & Digital Marketing Agency . March 6, 2017 ( web2asia.com [accessed September 6, 2018]).