U! Sports
| U! Sports GmbH
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|---|---|
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| legal form | Company with limited liability |
| Seat | Hamburg |
| Website | [3] |
The U! Sports GmbH formerly UFA Sports GmbH is an international sports marketing company with headquarters in Hamburg .
The core business lies in the distribution of media rights, sponsorship, corporate hospitality and testimonial rights as well as in classic sports marketing advice and covers numerous sports. In addition to soccer, this also includes handball , basketball , boxing , ice hockey and golf .
The company marketed the international television rights to the home games of the German national soccer team for the DFB and was the exclusive marketing agency in Germany for the hospitality program of the 2014 FIFA World Cup in Brazil. In the 2nd Bundesliga , the agency is currently responsible, among other things, for the overall marketing of the FC St. Pauli , 1. FC Union Berlin and FC Ingolstadt 04 clubs . Further marketing collaborations exist with Felix Sturm , the German Basketball Federation (DBB) and the International Handball Federation (IHF) , among others .
history
The history of the UFA Sports brand goes back to 1988. At that time, UFA Film- und Fernseh GmbH , a subsidiary of Bertelsmann , signed the first private television contract with the Bundesliga in Hamburg under the direction of Bernd Schiphorst and acquired the television rights for the legendary Wimbledon tennis tournament . Both of these were downright revolutionary at the time. The business field of sports rights marketing developed under the UFA Sports brand. In 1994, UFA Sports GmbH successfully invested in the renovation of Hertha BSC and thus laid the foundation for the first overall marketing of a Bundesliga club. In 2000 the company was transferred to the RTL Group, which was newly created from the company CLT-UFA, and was renamed Sportfive in 2001 after merging with the two French sports rights agencies Sport + and GJCD (Groupe Jean-Claude Darmon) . RTL Group sold the remaining 25 percent stake in November 2006 to the French media conglomerate Lagardère . Since then, Sportfive has been a wholly owned subsidiary of the Lagardère Sports division. In April 2008, UFA Sports GmbH was re-established in Hamburg by the RTL Group and former Sportfive managers. In May 2015, Lagardère Unlimited, the sports and entertainment division of the French media group Lagardère, also acquired this agency. In this context, a 2-brand strategy was adopted in which both agencies continue to act individually and independently on the market and consistently stand up for the respective goals and needs of their rights holders and sponsors. The UFA Sports brand was transformed into the U! Sports renamed.
Web links
Individual evidence
- ^ [1] German Soccer Takes TV Rights In-House and Works with UFA Sports
- ↑ MATCH Hospitality appoints UFA Sports as its Exclusive Sales Agent for Germany for the 2014 FIFA World Cup ™ and the FIFA Confederations Cup 2013 Hospitality Program - Retrieved August 15, 2011
- ↑ Marketing cooperation between UFA Sports and the Hamburg Bundesliga club FC St. Pauli - Retrieved on August 15, 2011
- ↑ Union Berlin can be marketed professionally - Retrieved on August 15, 2011
- ↑ UFA strengthens FCI sales - accessed on January 8, 2015
- ↑ Sturm makes a lot of money with a new TV contract (published by Handelsblatt.com on December 30, 2009)
- ↑ UFA Sports markets the German Basketball Association - Accessed August 15, 2011
- ^ [2] International Handball Federation assigns the TV rights until 2013 to UFA Sports - Accessed August 15, 2011
- ^ Adalbert Rohloff: UFA - A Strong Brand through the Years (UFA - A Strong Brand through the Years), Potsdam 2003. P. 89
- ↑ Hall of Fame Sponsoring 2010 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. - Retrieved August 11, 2011
- ↑ green light for joint sports rights agency (PDF; 26 kB) - accessed on August 11, 2011
- ↑ RTL Group founds UFA Sports - Retrieved on August 15, 2011
- ↑ Lagardère Unlimited takes over UFA Sports - Accessed July 31, 2015
