Vlaamse Televisie Maatschappij

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Infobox radio tower icon
Vlaamse Televisie Maatschappij
Station logo
TV station (private)
reception Satellite , cable
Image resolution ( Entry missing )
Start of transmission February 1, 1989
Broadcaster VMMa
List of TV channels

Vlaamse Televisie Maatschappij (German: Flemish TV Company ) is a private broadcaster for the Dutch-speaking part of Belgium broadcast by Vlaamse Media Maatschappij (VMMa) . Vtm and VMMa are based in Vilvoorde , a suburb of Brussels . The slogan is “VTM je beleeft het hier” (literally: VTM you experience it here ).

history

vtm went on the air in 1989 after the Flemish government legalized commercial television in 1987 through the Kabeldecreet . This also stipulated that the eventual organizer of the program would initially have a monopoly. It was also determined that the new transmitter would not be assigned any terrestrial frequencies. As Belgium already had a cabling density of over 90 percent at that time, this was not perceived as a burden by the new program organizers. In fact, until the beginning of 2006, vtm could only be received in the Flemish and Brussels cable networks. Since 2006 it has been possible to watch the channel digitally via ASTRA via the TV Vlaanderen offer . VMMa also operates the Stievie streaming service , via which the VMMa channels can be viewed live and on demand free of charge. Many of the programs can also be viewed abroad, but you need a Belgian address to register and the apps for iOS and Android are only available in the Belgian stores.

In 1995, despite the monopoly, a second private broadcaster started on the Flemish cable, VT4 . In order to circumvent the monopoly, broadcast from London with a British license. It was only when the Flemish government realized that several private broadcasters could very well coexist with the public service system that a Belgian license was granted. In response, the VMMa Ka2 (today 2BE ) started, which was supposed to be a commercial counterweight to the public service program Canvas , with a focus on educational programs and documentaries. The idea flopped and from then on the station showed primarily popular US series and feature films as KANAALTWEE .

In March 2007, vtm became the first broadcaster in Flanders to broadcast a program in HDTV format.

A relaunch took place in February 2008: the vtm station received a new, more contemporary logo. Since then, the vtm brand has been communicated in lower case. The channel KANAALTWEE was renamed to 2BE (pronounced as "to be").

meaning

In the early days, market shares of over 40 percent were not uncommon. It should be noted that vtm broadcast practically without competition: At the time, Flemish viewers only had the choice between two public broadcasters, the public broadcasters in the Netherlands or broadcasters from other neighboring countries.

vtm shines today u. a. Idool , the Flemish version of Germany, picks out the superstar .

vtm is now the number 2 Flemish TV channel. After years that vtm spent unchallenged at number 1, the public broadcaster Eén (in German: Eins) regained the market for itself. VMMa therefore likes to emphasize in its press releases that, with the vtm offshoots 2BE and JIM, it is the most watched broadcasting group in Flanders. Vtm's market share is currently between 20 and 25 percent.

International success

The Code 37 and Cordon series produced for VTM were sold abroad and are also running successfully here. VTM often attaches great importance to local color in its in-house productions, so that many formats are rather unsuitable for foreign countries.

The feature film The other day in Belgium (2008) was co-produced by VTM.

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