Pre-order
A pre-order (English: Pre-order ) is an order of goods that are not yet in trade has been published and is delivered only to the date of publication. Pre-orders can be motivated by early or punctual delivery , additional exclusive and / or limited bonuses or other things.
Since some goods are already sold out and limited ( resource allocation ) before they are released , pre-orders are often used. Therefore, they are often used as part of a marketing strategy (customer wants to secure goods and / or exclusivity, may also motivate others to do so and have a high level of customer loyalty , so-called regular customers , for already known products ). In addition, the manufacturer can better plan and control production. It is also characteristic that the price usually falls after the pre-orders and the quality standards of the products are improved after the first errors have already been discovered. In addition, it is difficult to assess a product that is not yet finished (e.g. due to a lack of reporting and tests), which can lead to bad purchases and disappointment. It is also questionable whether the content for pre-orderers is actually needed and used by customers.
There are often advance orders in the areas of technology , designer items, music , films or series , books and computer games . They take place in electronic commerce . Likewise, trips and tickets for events are usually ordered in advance. A special form of pre-ordering can be crowdfunding , in which the product to be created is to be financed by the mass of money donated by potential customers.
Individual evidence
- ↑ Game pre-orders: One blockbuster, ten versions . In: Spiegel Online . July 16, 2014 ( spiegel.de [accessed February 17, 2018]).