Marketing communications merchant
Businessman / woman for Marketing Communications is a nationally recognized IHK - apprenticeship . In 2006 he replaced the job description of "advertising clerk" that had existed since 1952 and was last revised in 1989. Among other things, the change made it possible to offer training not only in advertising agencies and departments, but also in special service companies in the communications industry , corresponding specialist departments for corporate communications , advertising , PR , multimedia , dialogue or sales promotion .
activities
Areas of activity are in particular the areas of classic advertising, dialogue marketing, public relations, promotion, events, sponsoring, multimedia, trade fairs and design.
Marketing communications merchants
- advise customers on questions of marketing communication
- observe and analyze markets and determine target groups
- develop integrated communication concepts for campaigns and individual measures
- coordinate the communication mix and measure its effectiveness
- control the creative implementation
- organize and control manufacturing processes for communication media
- plan and control the use of media and measures
- ensure the quality of the services provided by the division of labor
- develop contractual bases for cooperation and the acquisition of rights etc. Licenses
- plan, calculate and control project budgets and use operational controlling instruments
education
Marketing communications clerks are prepared for a consulting-intensive activity in a three-year dual training course in accordance with the Vocational Training Act (BBiG). They develop advertising strategies for various media and implement them commercially by e.g. B. Plan, execute and control orders and monitor payment transactions. Employment opportunities can be found in the advertising industry, e.g. B. in advertising departments of larger companies, at advertising agencies, trade fair and exhibition companies or advertising associations. The mono job is trained in companies in the advertising industry or in the advertising / marketing departments of companies, associations and other institutions without specializing according to subject or focus.
Some specialist academies also offer a dual international training approach, which is characterized by a high proportion of practical work in foreign training companies. Experiences from this are documented with the help of the European Education Pass and thus made comparable in the European context.
The requirements for training to become a marketing communications clerk depend heavily on the training company. In most companies, however, Abitur , technical college entrance qualification (FOR) or advanced technical college entrance qualification (FHR) is required. First internships in a commercial environment are usually an advantage.
The training creates a solid knowledge base and generally provides a good basis for working in the various areas of the communications industry.
Web links
- Marketing communications clerk on the website of the Association of Communication Agencies
- Kaufmann marketing communications in Berufenet the Federal Employment Agency
- Framework curriculum for the Secretariat of the Standing Conference of the Ministers of Education and Cultural Affairs of the Federal Republic of Germany, accessed on January 11, 2014 (.pdf file).
Individual evidence
- ↑ Training profile on the BiBB website . Retrieved March 18, 2015.