Wilhelm Holtzheuer

Wilhelm Holtzheuer (* April 1880 ; † 1947 in Berlin ) was a German sports journalist , editor-in-chief and advertising manager of the tire and rubber goods manufacturer Continental AG .

Life

Wilhelm Holtzheuer entered the service of the Continental Caoutchouc and Gutta Percha Compagnie in Hanover on April 1, 1900 , where he headed the advertising department from 1902 almost as a teenager.

Under Holtzheuer, among other things, place name signs and signposts were gradually set up throughout the German Empire in cooperation with the ADAC and the Automobile Club of Germany (AvD). Under Holtzheuer, Continental - similar to its French competitor Michelin - maintained an information office for car tours, the so-called "Touring Office" , during the peacetime of the German Empire .

As head of advertising for "Conti", Holtzheuer developed the customer magazine Echo Continental, which the rubber manufacturer published and edited by the rubber manufacturer from 1913 onwards, as the highlight of the company's literary advertising activities.

In the First World War came "the propaganda chief of the Continental" - again on April 1 - in 1915 as a volunteer at an infantry - regiment one, began training as an officer immediately and was in the same year for the vice sergeant promotion.

At the beginning of the Weimar Republic , Holtzheuer was granted power of attorney for Continental AG in 1921, as was Heinz Aßbroicher, Erich Bobeth, Otto Hanf, Carl Wilhelm Kühns, Carl Mundt and Adolf Täuber , but in such a way that two authorized signatories were jointly authorized to represent the company were.

At the press ball in Berlin in 1923, Holtzheuer chatted with the former Olympic participant and at that time the sports newspaper publisher Kurt Doerry about the journalistic future of his daughter Edith Doerry . The Conti representative later passed your address on to his editor-in-chief Erich Maria Remarque ; As a result, Remarque finally moved to Dörry in Berlin.

In the middle of the Second World War , when Holtzheuer lived in what was then the house at Seelhorststrasse 32 in Hanover, the Conti authorized representative celebrated the fortieth return of his entry into the service of Continental on April 1, 1940 - less than three weeks before his 60th birthday . The general Schnauferl Club (ASC) also posthumously honored his various sponsorship of motor transport and motorsport for decades in its commemorative publication on the 50th anniversary of its founding in 1950, not only with a portrait photo : the deceased had been a member of the ASC for many years and had supported numerous racing drivers and promoted and had shown presence as a representative of Continental AG at home and abroad during almost all important races.

Individual evidence

1. ↑ ^{a b c d} Compare the magazine Motor. Monthly magazine for motor traffic economy and technology . Sole official journal of the RKI. With automobile review, automobile world, flight world. Official organ and magazine of the Reich Association of the Motor Vehicle Parts Industry, RKI eV , Vol. 28 (1940), Berlin: Motor-Verlag, p. 338; limited preview in Google Book search
2. ↑ Rainer Dörry: Dead List of sports journalists, created in 1952 , in: Brandenburg Genealogical News (BGN), ed .: Brandenburg Genealogical Society "Red Eagle" eV, Potsdam: Brandenburg Genealogical Society, Volume 5, Issue 1/2010, Vol. 2, Issue 5, p. 112; also as a PDF document on the bggroteradler.de page
3. ↑ Joachim S. Heise: Education and guidance of consumers , in this: For company, God and fatherland. Company war magazines in the First World War. The example of Hanover (= Hanoverian Studies , Vol. 9), also dissertation 1999 at the University of Hanover, Hanover: Hahnsche Buchhandlung und Verlag, 2000, ISBN 978-3-7752-4959-1 , pp. 120-131; here: p. 125 and above; limited preview in Google Book search
4. ↑ ^{a b} Joachim S. Heise: Education and guidance of consumers , in this: For company, God and fatherland. Company war magazines in the First World War. The example of Hanover (= Hanoverian Studies , Vol. 9), also dissertation 1999 at the University of Hanover, Hanover: Hahnsche Buchhandlung und Verlag, 2000, ISBN 978-3-7752-4959-1 , pp. 120-131; here: p. 125 and above; limited preview in Google Book search
5. ↑ Christoph Maria Merki : Im Trott des vormodernen Verkehr: Speed ​​limits , in ders .: The bumpy triumph of the automobile 1895 - 1930. On the motorization of road traffic in France, Germany and Switzerland , also habilitation thesis 2001 at the University of Bern, Vienna; Cologne; Weimar: Böhlau, 2002, ISBN 978-3-205-99479-4 and ISBN 3-205-99479-5 , here: note 91 on p. 346; limited preview in Google Book search
6. ↑ oV : In short ... in: Allgemeine Automobil-Zeitung . Official organ of the Cartel of German Automobile Clubs and Association of German Motor Vehicle Industrialists , Vol. 41, Berlin: Delius and Klasing, 1940, p. 243; limited preview in Google Book search
7. ↑ top v .: Hannover , in: Automobiltechnische Zeitschrift , Vol. 24 (1921), p. 317; limited preview in Google Book search
8. ^ O. V .: Hanover , in: Gummi-Zeitung . Journal for the rubber, gutta-percha, asbestos and celluloid industry , Berlin: Union Deutsche Verlags-Gesellschaft, Vol. 35, Roth, 1921, pp. 808, 832; limited preview in Google Book search
9. ↑ Wilhelm von Sternburg : As if everything were the last time, Erich Remarque. Eine Biographie , Cologne: eBook by Kiepenheuer & Witsch, 2010, ISBN 978-3-462-30106-9 , [without page number]; limited preview in Google Book search
10. ↑ Compare the Úçedn ̕list çeskoslovensk ̌socialistick ̌ Republiky , Czechoslovakia, Ministerstvo vnitra, 1941, p. 171; limited preview in Google Book search
11. ↑ August Christ : - The pioneers in the Schnauferl Club , in: 50 Years of the Schnauferl Club , ed. General German Schnauferl Club, pp. 25–32; here: pp. 31f., 69; also as a PDF document from calameo.com