YEAH! AG
| YEAH! AG | |
|---|---|
| legal form | Corporation |
| founding | 2001 |
| Seat |
Bruchköbel , Germany
|
| Number of employees | 340 (2014) |
| sales | 52.2 million euros (2016) |
| Website | McTREK.de |
The Yeah AG (proper spelling YEAH! AG ) is a company based in Bruchköbel that its sales under the brand McTrek Outdoor Sports (proper spelling McTrek Outdoor Sports achieved). Functional clothing and equipment for outdoor sports are sold in 42 McTrek Outdoor Sports stores across Germany ; an online shop is also operated.
Company history
The McTrek of Outdoorschotte GmbH was founded in 1995 by Ulrich Dausien and Heiko Stoll. The initial core business consisted of the sale of remaining stock and second-choice products from the areas of outdoor clothing and outdoor equipment. In the period from 1995 to 2001 branches were opened in Cologne, Düsseldorf, Offenbach am Main, Mannheim, Berlin, Göttingen, Bremen, Idstein, Montabaur and Essen. The McTrek online shop was started in 1998.
On January 1, 2001 took place fusion of McTrek the outdoor Schotte GmbH , the Sine GmbH , of Our Planet GmbH and the Bicycles Wheels AG for Yeah AG. McTrek Outdoor Sports thus became a brand of Yeah AG.
Due to poor business results from the "Bicycles" division (bicycles and cycling accessories), Yeah AG and thus McTrek threatened to slide into bankruptcy in 2002. With the sale of the mail order business, the online shop and most of the Bicycles branches to BOC GmbH in Hamburg at the end of 2002, the company returned to the outdoor sporting goods business. After all of the former Bicycles branches were closed in 2005, Yeah AG temporarily only operated one outdoor specialist shop called Sine in Frankfurt and a growing number of McTrek Outdoor Sports shops from 2005 onwards.
In 2006 the shops were renamed under the brand name McTrek “Der Outdoorschotte” to the name “McTrek Outdoor Sports”, which is still used today.
In 2011 Yeah AG had sales of EUR 26.2 million, and in 2013 sales of EUR 30.5 million. In 2014 sales rose to 41.5 million euros and in 2015 to 47 million euros. In 2012, 23 and 2013, 26 of its own McTrek branches were operated.
The first McTrek Smartshop was opened in 2014, in which the entire McTrek online range is made accessible through multimedia devices integrated into the shop fittings .
In 2017 there were 39 branches nationwide. The range includes around 10,000 products from more than 250 manufacturers. In August 2017 it became known that Yeah AG was taken over by the Belgian outdoor retailer AS Adventure to 95%.
On April 2, 2020, Yeah AG filed for bankruptcy.
Web links
Individual evidence
- ↑ McTrek Outdoor Sports reports growth , www.spomo.de, January 17, 2017
- ↑ a b c Annual financial statements 2014 of YEAH! AG in the Federal Gazette
- ↑ a b c SAZSport, No. 16, July 12, 2012, p. 15ff
- ↑ Frankfurter Allgemeine Zeitung, No. 174, 7th 2013
- ↑ Handelsblatt, No. 198, October 15, 2013
- ↑ a b Frankfurter Allgemeine Sonntagszeitung, No. 19 of May 13, 2012
- ↑ http://www.radmarkt.de/nachrichten/boc-schluckt-bicycles-raeder BOC swallows bicycles wheels, radmarkt.de, December 20, 2002, accessed June 8, 2016.
- ↑ a b The trade. 09/2015
- ↑ Yeah AG! increases in sales - but without Sine , www.sport-fachhandel.com, January 18, 2013
- ↑ McTrek increases annual sales in 2015 , www.spomo.de, June 8, 2016
- ↑ Portrait: Ulrich Dausien Der Schotte from Hanau , FAZ, May 12, 2012
- ↑ The Mc Trek outdoor industry is growing against the trend , FAZ, July 29, 2013
- ↑ McTrek on new paths. August 15, 2017, accessed August 1, 2019 .
- ↑ McTrek files for bankruptcy. April 2, 2020, accessed April 2, 2020 .