ZenithOptimedia

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ZenithOptimedia is one with Starcom MediaVest to Publicis / VivaKi, the fourth largest media holding in Germany and No. 3 worldwide.. VivaKi is part of the multinational Publicis Groupe , the third largest communication service provider worldwide.

ZenithOptimedia is made up of the media agencies Zenithmedia and Optimedia and is represented with 218 offices in 72 countries. ZenithOptimedia is headquartered in London. The company reported a media volume (billings) of $ 28.4 million for 2010. Zenithmedia and Optimedia position themselves as "The ROI Agencies" (ROI = Return on Investment ) and support companies such as Nestlé , L'Oréal and Puma AG . In addition, ZenithOptimedia has been producing the quarterly study “Advertising Expenditure Forecast” for the development of the global advertising market for 15 years. The study is used by the advertising industry, the media and analysts as background information and barometer for the market.

In Germany, the media agencies Zenithmedia and Optimedia have offices in Düsseldorf , Frankfurt am Main and Munich . According to their own statements, they look after more than 150 customers. They have received several awards for their communication concepts, including seven times in Germany at the “German Media Prize”. For example, Zenithmedia received third prize in 2008 for the “Best Media Strategy of the Year” for the Toyota Auris 2007 launch campaign . Here, Zenithmedia worked with the BMZ + more agency to develop the largest poster campaign in Germany to date with 200,000 booked spaces . In 2010, Optimedia was awarded Nestlé Purina PetCare for the “Media Idea Outdoor 2010”. The agency convinced with posters smelling of “Beneful” dog food, which lured four-legged friends to advertising pillars and thus brought the brand message to the dog owner.

Web links

Individual evidence

  1. ↑ Recma Report 2011, Horizont.Net of May 27, 2011
  2. ↑ Press release ZenithOptimedia June 2014, footnote to a press release from June 16, 2014 ( Memento of the original from July 14, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.zenithmedia.de
  3. ^ [1] Publicis Groupe
  4. ↑ Recma Report 2011, Horizon No. 27 of July 7, 2011, page 15
  5. ↑ Study "Advertising Expenditure Forecast" ( Memento from July 17, 2012 in the web archive archive.today )