Zipf Brewery
Coordinates: 48 ° 2 ′ 14.9 ″ N , 13 ° 30 ′ 14.8 ″ E
The Zipf brewery is a brewery in the Upper Austrian municipality of Neukirchen an der Vöckla . It is named after its location in the Zipf district and is part of Brau Union Österreich AG , the majority of which is owned by Heineken .
history
In 1842, Friedrich Hofmann started brewing his own beer in a small brewery with an adjoining tavern in Zipf, Upper Austria, and sold it to other taverns in the area. By expanding the railway network, the city breweries expanded their delivery area to the countryside. Financial difficulties and a foreclosure auction of the brewery in 1858 were the consequences. At the foreclosure auction on July 20, 1858, the Viennese banker Franz Schaup bought the brewery site for a purchase price of 19,500 guilders. This day is still the official founding date. As part of what is known as Hofmann's reality , Schaup's small brewery was expanded. He let cellars drift into the mountain north of the brewery and equipped the brewhouse and malthouse with a steam engine . Within 5 years, Schaup managed to increase the annual output from 1,542 hectoliters (hl) to 14,206 hectoliters. In 1864 Franz Schaup bequeathed the brewery to his son Wilhelm Schaup. Before the turn of the century, he expanded his legacy into an industrial brewery. This was characterized above all by artificial cooling , the connection to today's Westbahn as well as the introduction of a company health insurance fund and the opening of the company hospital. After his death in 1899, Wilhelm Schaup left behind a modern brewery with an annual output of 120,000 hl. The management went to his two sons-in-law Dr. Richard Kretz and Max Limbeck-Lilienau about.
The impact of the First World War
The rise of the company was suddenly interrupted by the First World War. In 1917 a low point was reached with an output of only 14,000 hl. The devaluation of money made it necessary to convert the company into a stock corporation on January 1, 1921 - the "Zipf AG brewery formerly Wilhelm Schaup". The previous bank of today's Creditanstalt and the Göss brewery were added as financially strong partners . Together they held 45% of the share capital. The remaining 55% remained in family ownership. A board of directors was now responsible for managing the company, which was heavily influenced by the partners. As a result of the stock market crash of 1929, Creditanstalt's minority stake was transferred to the Continentale Gesellschaft für Bank- und Industriewerte in Basel, until it was finally taken over by Braubank AG in 1935 .
The time of National Socialism
The annexation to the German Reich initially led to an upswing, but from 1940/41 onwards the brewing industry was also affected by the control of the supply of raw materials. Soon enough, a sufficient supply was only possible by reducing the original wort . In 1943 the underground cellars of the brewery, operating facilities and workshops for the construction of the Redl-Zipf subcamp were confiscated. The prisoners in the camp worked on building engines for the V2 rocket. In the final year of the war the brewery came to a complete standstill.
Reconstruction after the end of the war
After the end of the Second World War, Fritz Kretz - great-grandson of the brewery founder - initially took over the management of the disused brewery and brewed the first Zipfer post-war beer in February 1946. In the mid-1950s, Kretz and his nephew Dr. Gottfried Nüchtern laid the foundations for the rise from 0 hectoliters produced in 1945 to almost 1,000,000 hl in the mid-1990s. The decisive factor for this development was the early focus on the production of special beers - from the "Zipfer Spezial" the path led via the "Zipfer Urhell" to the "Zipfer Urtyp".
Merger with Österreichische Brau AG
On January 1, 1970, the Zipf brewery merged with Brau AG . Österreichische Brau AG, together with Steirerbrau and other foreign sister companies, has been an equal subsidiary of the Brau-Union since 1993. Following a resolution in spring 1997, the companies Österreichische Brau AG and Steirerbrau merged on January 1, 1998 to form Brau Union Österreich.
Merger with the Heineken Group
In 2003 the international group Heineken merged with the Austrian market leader Brau Union. The Heineken Group, to which more than 100 beer brands belong worldwide, has since held the majority of shares in some of the most famous Austrian beer brands, including Zipfer. It is part of the corporate guidelines of the second largest brewery group to leave the brewing facilities, raw materials and beer recipes untouched. The influence of the majority owner is mainly evident in marketing and communication measures.
Products
| variety | Alcohol content | Original wort | Container |
|---|---|---|---|
| HELL alcohol-free | <0.5% by volume | 6.8 ° | 0.5 l returnable bottle
0.33 l disposable bottle |
| Cellar beer | 5.4 vol% | 12.2 ° | |
| March | 5.0% by volume | 11.8 ° | 0.5 l returnable bottle
0.33 l disposable bottle 0.5 l can 0.33 l can |
| Prototype | 5.4 vol% | 12.2 ° | 0.5 l returnable bottle
0.33 l disposable bottle 0.5 l can 4 l Torp barrel |
| THREE | 3.0% by volume | 9.7 ° | 0.5 l returnable bottle
0.33 l disposable bottle 0.5 l can |
| Lime Radler | 2.0% by volume | 9.6 ° | 0.5 l returnable bottle
0.33 l disposable bottle 0.5 l can |
| HOPS lemon | 0.0% by volume | 5.2 ° | 0.33 l disposable bottle
0.5 l can |
| HOPS passion fruit | 0.0% by volume | 5.2 ° | 0.33 l disposable bottle
0.5 l can |
| HOPS bitter orange | 0.0% by volume | 5.5 ° | 0.33 l disposable bottle
0.5 l can |
| Sparkling | 5.2 vol% | 11.5 ° | 0.25 l disposable bottle |
| Pilsner | 5.2 vol% | 11.8 ° | 0.33 l returnable bottle |
| Josefibock | 7.1 vol% | 16.2 ° | 0.5 l returnable bottle |
| Stefanibock | 7.1 vol% | 16.2 ° | 0.5 l returnable bottle |
| Double gold | 5.7% by volume | 12.8 ° |
Sponsorship
Zipfer is active in the field of sports and music sponsorship. Among other things, the Zipf brewery has been the main sponsor of Linzer ASK (LASK) since the 2016/17 season .
The brewery site
Brewery and brewery tour
The brewery has a brewery where visitors can taste the various types of beer. Guided tours of the brewery are offered from January to November.
Brewery music Zipf
The clubhouse of the "Zipfer Brauereimusik" band is located on the brewery premises. The association has existed since 1919.
ZipfAir
Zipfer has held an annual open-air festival on the brewery premises since 2013.
Web links
- Website of the Zipf brewery
- Kretz, S. (1999). The power of the Zipfer brand. Vienna: Service specialist publisher at the Vienna University of Economics and Business
Individual evidence
- ^ Lask: Zipfer and LASK extend partnership for the next three years ; accessed on Dec. 9, 2019