Brewing Union

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Brau Union Österreich Aktiengesellschaft
legal form Corporation
founding 1998
Seat Linz , Austria
management Klaus Schörghofer (CEO) and Luc van Haastrecht (CFO)
Number of employees 2,700 (2020)
Branch brewery
Website www.brauunion.at

The Brau Union Austria AG was founded in 1998 from the merger between the Austrian Brau AG and Steirerbrau founded and is the largest brewing company in Austria . Its headquarters are in Linz . Brau Union Österreich has been part of the parent company Heineken , based in Amsterdam, since 2003 .

The Brau Union sells over 5.0 million hectoliters of beer in Austria in one year - with eighteen leading beer brands and over 100 types of beer (as of 2019).

history

Braubank AG was founded in 1921 by the Bodencreditanstalt , the Unionbank and the Bank for Upper Austria and Salzburg . This acquired shares in the breweries

In 1925 the merger with the companies listed above was carried out. At the same time, the company's name was changed to Österreichische Brau AG . In the following decades the company took over a number of other breweries, most of which were shut down.

In 1926 there was a merger with Niederösterreichische Obstverwertung und Brauerei GmbH, Amstetten . In 1928 the merger with Liesinger Brauerei AG took place .

In 1929 the merger with the Bürgerliches Brauhaus Innsbruck AG ("Bürgerbräu") followed, which had incorporated the Reutte GmbH brewery, and also with the Sternbräu Salzburg corporation and the United Tyrolean Breweries Kundl-Jenbach AG. In the same year, the company acquired the Gräflich Arco-Valleysche beer brewery in Aurolzmünster , as well as the Engelszell monastery breweries and the Innsbrucker Löwenbrauerei and closed their operations.

In 1930 it was decided to merge with the joint stock company of the Brunner Brewery, Brunn am Gebirge . Their operation was transferred to Liesing. The other merged operations were continued, with the exception of the Kundl brewery , which was closed in September 1945 , whose factory properties were brought into the "Biochemie" GmbH , Kundl , as apports in 1956 , and the Salzburg Sternbrauerei, whose beer production was relocated to the Kaltenhausen brewery at the end of 1956. As branches of the new company, the individual breweries retained their names and the types and types of beer produced were also managed and sold under the traditional names. In addition, the merger with Bad Gasteiner Thermalwasser AG and with Liesinger Biervertrieb “Stefag” GesmbH , whose shares were already owned by Brau AG, was resolved.

In 1931 the customer base of the Winger brewery in Sankt Pölten was taken over, followed in 1932 by the customer base of the Schatzl brewery in Raab , and in 1933 that of the Wagner brewery in Sarleinsbach . These three breweries have since been shut down.

1933 was with the brewery Zipf Aktiengesellschaft vorm. W. Schaup concluded an agreement for close business cooperation and subsequently acquired 44% of this company.
In 1936 the company acquired the Hotel-Kaffee München in Innsbruck .

In 1938 the Austria brewery in Wiener Neudorf was acquired and shut down. Of their annual sales of 20,000 hl, 70% was left to the Schwechat and Ottakring breweries , the remaining 30% were taken over by themselves. In 1939 the Hannamalzfabrik in Holitz near Olomouc was acquired, which was nationalized in Czechoslovakia in 1946 as part of the nationalization campaign.
Between 1939 and 1946 the company operated under the name Ostmärkische Brau-Aktiengesellschaft and then again as the Österreichische Brau-Aktiengesellschaft .

1957 the company took over the customer base

  • the St. Florian brewery, and subsequently those
  • the Lambach monastery brewery,
  • the Hinterweissenbach brewery and the
  • Seyr Brewery in Perg ,

the breweries themselves were shut down.

In 1959, the company took a 24% stake in a brewery consortium to take over the city of Vienna's brewery in Rannersdorf, which was shut down in the same year. In 1964 the company acquired the "VESO" first unified Linzer soda water production Bocksrucker, Krottenthaler & Co., OHG , Linz, which was continued as a separate operating department.
In 1968 there were also holdings in the following companies:

  • " Biochemie Kundl" Gesellschaft GmbH , Kundl (25%),
  • "Dachstein" tourism corporation, Linz,
  • Restaurant operating company Tischer & Co. mbH, Vienna (100%),
  • Adolf Haslinger & Co. GmbH, Linz (90%),
  • Linzer Glashütte Worf & Co. KG, Linz (26.59%),
  • Stubnerkogel-Bergbahn-GesmbH, Bad Gastein,
  • Traunsee shipping and cable car Rudolf Ippisch & Co.KG, Ebensee,
  • Karl Oppolzer KG, Vienna,
  • FAKO beverage industry König, Leistner & Co, Linz

u. a. as well as 40 own restaurants, including the Liesinger Stadtkeller, Linzer Stadtkeller, Hotel Münichholz (Steyr), Brauhof Wiener Neustadt, Brauhof Krems a. d. Donau, Brauhof Wieselburg, the large inns Sternbräu and Gablerbräu in Salzburg and Breinössl in Innsbruck.

In 1970 the company merged with the Zipf AG brewery, formerly W. Schaup. In 1972 the previous subsidiary Adolf Haslinger & Co., GesmbH, Linz, was merged with the company.
In 1974 the Tiroler Frischgetränke Gesellschaft Achammer & Co, Innsbruck, was merged with the affiliated company Tiroler Frischgetränke Gesellschaft mbH, Innsbruck. In 1975 the brewery Aktiengesellschaft Mattighofen, Mattighofen was merged with the company.

In 1978 the Gaststättenbetriebsgesellschaft Tischer & Co. mbH , Vienna, was merged with the company. Also in 1978 the merger with Schwechater Brauerei AG and Soma Getränke GesmbH took place . In 1978 there were holdings in the

In 1981 the brewing business in Linz was stopped and with it the “Linzer Bier” brand, for which the composer Igo Hofstetter composed his own march around 1950.

In 1988, the malting and beverage operations, including all sales locations and ancillary operations, were incorporated as a whole with all assets and liabilities, but without the "Gasteiner Tafelwasserversand" branch (this was incorporated into Gasteiner Tafelwasserversand GesmbH, later renamed Gasteiner Quellen Versand GesmbH, Badgastein) as Contribution in kind to Brauerei-AG , later renamed Österreichische Brau-AG , Linz, and the company's name changed to Österreichische Brau-Beteiligungs AG (BBAG) .

In 1991 the breweries-Beteiligungs AG, Vienna, which was wholly owned by Österreichische Brau-Beteiligungs AG, was merged with Gösser Brauerei AG . After this merger, Österreichische Brau-Beteiligungs AG held 62% in Gösser Brauerei AG, the latter again held 52% in Brüder Reininghaus Brauerei AG and both companies together held 100% in Steirerbrau AG. In 1993 Österreichische Brau-Beteiligungs AG contributed its shares in Österreichische Brau-AG as a contribution in kind against the granting of shares in the Brüder Reininghaus AG.

In connection with the merger in 1993, the majorities held by Austrian Breweries International AG were transferred to the Hungarian breweries Martfű and Sopron to the company. As a result of this structural change, the beer division of the group was merged into the Gösser Brauerei AG, renamed Brau Union Aktiengesellschaft , which thus acts as an intermediate holding company for the entire beer business.

The real estate owned in 1998 was around 2.5 million m² . In addition to the two Hungarian breweries in Sopron and Martfű, Brau Union Aktiengesellschaft had until 2002

  • three breweries in Poland (Bydgoszcz, Rzeszów, Warszawa),
  • seven breweries in Romania (Arad, Bucuresti, Constanta, Craiova, Hateg, Miercurea-Ciuc, Reghin)
  • as well as the Starobrno (Brno) brewery in the Czech Republic .

In 2002 Brau Union AG took a 33% stake in the Schladming Brewery . In 2003, Brau Union Aktiengesellschaft was taken over 100% by Heineken International BV , Amsterdam .
Brau Union AG took over all of the United Carinthian breweries (Villacher Bier, Schleppe , Piestinger ) in 2014 .

Locations

Brewery locations are:

Delivery:

  • 31 sales warehouses and 55 sales partners

The Brau Union operates around 50 "own restaurants".

range

Beer brands

The company's beer brands include:

Additionally in sales

Web links

Individual evidence

  1. Homepage: Brau Union Österreich AG , accessed on September 25, 2019.
  2. ^ The Brau Union Österreich - Brau Union Österreich AG . In: Brau Union Österreich AG . ( brauunion.at [accessed September 25, 2019]).
  3. Compass 1926, Volume I, Financial Yearbook, page 928 (direct link via ZEDHIA on p. 928 )
  4. Finanz Compass Austria 1969, page 772 f. (Direct link via ZEDHIA on p. 772 )
  5. Finanz Compass Austria 1980/81, page 1202 f. (Direct link via ZEDHIA on p. 1202 )
  6. ^ Linz culture
  7. Igo Hofstetter, Klassika - the German-language classical pages.
  8. Finanz Compass Austria 1998, page 602 f. (Direct link via ZEDHIA on p. 602 )
  9. Finanz Compass Austria 2002/03, p. 54 (direct link via ZEDHIA on p. 54 )
  10. ORF ON November 14, 2014
  11. ^ The Brau Union Österreich - Brau Union Österreich AG . In: Brau Union Österreich AG . ( brauunion.at [accessed September 4, 2017]).
  12. Our own restaurants , on brauunion.at, accessed on August 24, 2014
  13. 49% participation