Gastein mineral water
| Gasteiner Mineralwasser GmbH | |
|---|---|
| legal form | GmbH |
| founding | July 19, 1929 |
| Seat | Bad Gastein |
| management | Wolfgang Dobretzberger Rainer Widmar |
| Number of employees | 37 |
| sales | € 1.84 million |
| Branch | Beverage manufacturing |
| Website | www.gasteiner.at |
Gasteiner Mineralwasser is a mineral water brand from Austria . In 2008 the company was the fourth largest mineral water producer in the country. It has been bottled and sold by Gasteiner Mineralwasser GmbH in Bad Gastein , which today belongs to S. Spitz GmbH , since 1929 .
history
Alois Windischbauer made the first attempt at a commercial expulsion of Gastein's medicinal water in 1887. In 1912, the municipality of Bad Gastein bought the medicinal springs back from the Habsburgs and from 1919 tried to generate economic income from the sale of the water. The industrial expulsion of the water, initially still titled as table water, did not begin until 1929 with the establishment of the Gasteiner Mineralwasser Gesellschaft . Since this year the thermal water has been bottled and sold all over Austria. In 1929, the then Österreichische Brau AG took over the company.
The production and filling quantities were kept within limits until the end of the 1970s due to the relatively small business location in the town center and could only be multiplied with the construction of a new production and operational building on Erlengrund. Today Gasteiner Mineralwasser GmbH has a modern filling system with a capacity of 500,000 filled bottles per day. Every year around 55 million bottles are produced and sold at the Gastein site.
In October 2007 S. Spitz GmbH acquired 51% and Brau Union Österreich AG 49% of Gasteiner Mineralwasser Gesellschaft mbH . The company has been wholly owned by Spitz GmbH since January 1, 2019.
range
From 1997, Gasteiner mineral water was offered with and without carbonic acid , analogous to the product names . In 2001 a less carbonated variety was introduced with the name Gasteiner Mild and the two existing varieties were renamed. Today mineral water is available in the varieties Sparkling, Mild and Natural in 1.5 l, 0.5 l PET light bottles and in 0.25 l, 0.33 l, 0.75 l l and 1 l returnable glass bottles are offered.
In 2004 the near-water drinks Gasteiner Elements came on the market in the flavors quince with mountain herbs and lingonberry with alpine herbs . In 2006 the introduction of a third variety in the gooseberry flavor was imminent. The near-water drinks are offered in 1.0 l and 0.5 l PET light bottles. Gasteiner Elements in the 0.33 l crystal bottle is only sold through the catering trade.
Economical meaning
In Austria, according to a survey by the opinion research institute Spectra Gasteiner, with a degree of awareness of 95%, is one of the three mineral water brands with the highest image and has a share of approx. 7% in the Austrian mineral water market. All types of Gastein mineral water and near-water beverages are sold in both food retailers and restaurants. According to the company, “Gasteiner Natur” is the market leader in Austrian gastronomy with a market share of 34% in the non- carbonated mineral water segment .
In the 2003 financial year, Gasteiner sold 46.7 million liters of mineral water in the catering and food retail sector, in 2004 the company sold 41.2 million liters of Gasteiner mineral water and Gasteiner Elements via the food retail, catering and convenience stores. The annual output in 2009 was 36.2 million liters. Exports are to Germany, Russia and Slovakia.
The Gastein mineral water GmbH is a partner of the National Park Hohe Tauern , sponsor of various sports and official mineral water supplier of the Alpine Ski World Cup .
Individual evidence
- ↑ Archive link ( Memento of the original from January 23, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.trend.at/articles/0821/580/206730/wasserschlacht-tiefstpreisen
- ↑ Company profile of Gasteiner Mineralwasser Gesellschaft mbH ( Memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 38 kB) from November 2008
- ↑ Gasteiner with prominent new customers: Wienerwald Group relies on mineral water from Gastein ( memento of the original from March 3, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 57 kB) Press release from ECC PUBLICO - KTN & STMK from August 20, 2004
- ↑ Gasteiner Mineralwasser GmbH ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 122 kB) Basic press kit from November 2010
- ↑ http://www.hohetauern.at/de/component/content/article/1014-part Partnerschaft-mit-gasteiner-und-spitz-wurde- verlaengert.html ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
Coordinates: 47 ° 8 '7.3 " N , 13 ° 7' 42.9" E