Schwechat Brewery

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Schwechat Brewery

logo
legal form No longer a separate company, just a Brau Union brand
founding 1796
Seat Linz
Branch brewery
Website www.schwartater.at

Old brewery in Schwechat
In the brewery (before 1889)
Historic train of the brewery
Site of the Schwechat brewery

The Schwechat Brewery is a brewery in Schwechat , Lower Austria , which has been owned by Brau Union Österreich AG since 1978 . It is now part of the Heineken Group. Around 800,000 hl of beer are brewed annually. The brewery is the origin of the Schwechater beer brand .

history

1632 to 1796

The Schwechater brewery was founded in 1632 by Peter Descrolier, the "cameraman and cameraman of Archduke Matthias" at the Frauenfelde in Schwechat. The Klein-Schwechater brewery was destroyed several times and changed hands several times, until on October 22nd, 1796 Franz Anton Dreher , master brewer of the k. k. Capital and royal seat of Vienna, which bought the brewery.

1796 to 1935: Dreher family

Franz Anton Dreher's son Anton Dreher senior took over the business from his mother in 1837 and ushered in a new era in the history of the brewery. In 1839 he switched to bottom fermentation , which marked the beginning of lager beer. Dreher's breakthrough came in 1841 when he realized that one thing was crucial for his bottom-fermented beer, the “lager” or “Viennese type”: cooling. Dreher built huge cellars and stored ice.

As a result, Dreher's brewing empire expanded to include the entire Austro-Hungarian monarchy by taking over existing breweries . These included the Michelob brewery near Saaz, acquired in 1859, the Steinbruch brewery (founded in 1854) in Budapest, acquired in 1862, and the Trieste brewery, acquired in 1869.

In 1848 Dreher used a steam engine to brew beer, making it the first brewer in Austria. The steam engine is exhibited today in the Technical Museum in Vienna. The first cooling machine, which was also Linde AG's second machine , was installed in the brewery in Trieste in 1877 . After the death of Anton Dreher senior in 1863, his son Anton Dreher junior took over the Schwechat Brewery company in 1870 and converted it into Anton Dreher's Breweries Aktiengesellschaft in 1905 . In view of the growing competition at the beginning of the 20th century with the Sankt Marx brewery of Adolf Ignaz Mautner von Markhof and the Simmering brewery of his father-in-law Meichl, the three breweries merged to form the United Breweries Schwechat, St. Marx, Simmering - Dreher, Mautner, Meichl AG. Due to the high quality of the products, the company was awarded the title of kuk chamber supplier .

In 1921, after the death of Anton Dreher junior, his then eight-year-old grandson Oskar Dreher was determined to be the universal heir and majorate of the Dreher family, and Dreher's eldest son Anton Eugen Dreher (1871–1925) was appointed president of the United Breweries elected. After his death, the management of the beer company was taken over by a relative of Anton Eugen Drehers, who in the same year sold all of the brewery shares to a bank consortium. In charge was the Schoellerbank , which thus became for some years a major shareholder of the company and Richard Schoeller its vice-president. With the death of twelve-year-old Oskar in Abbazia on February 25, 1926 , the Austrian line of the Dreher family founded by Franz Anton Dreher became extinct .

In 1927 and 1928, the Hütteldorfer Brauerei-Aktiengesellschaft , the Jedlesee brewery and the Waidhofen brewery were taken over . In 1935, the Mautner Markhof family acquired the block of shares from the last heir from the Dreher family and then held the majority of shares in Vereinigte Brauereien AG .

1935 until today

After the Mautner Markhof family had acquired a majority stake in the company in 1935, the United Breweries AG merged with the St. Georg brewery one year later .

Because of the scarcity of raw materials during the Second World War , a lager with only 2.4 degrees is brewed, which was popularly called "Breuerschwitz". In the last year of the war, 1945, the Schwechater brewery was largely destroyed. For the first time on September 1, 1945, 12-degree lager was brewed again. Under the direction of Manfred Mautner Markhof sen. (1903–1981) began to rebuild the brewery.

In 1949 his son Manfred "MMM" Mautner Markhof jun. (1927–2008) joined the Schwechat brewery and was appointed to the board in 1957.

In the early 1950s, the Nussdorf brewery was taken over, and the Hopfenperle brand was reactivated in 1955 . As a trademark of the brewery, the stylized white glass in a white circle on a red background was created in 1963, "as a timeless, classic symbol of the Schwechater brand", which should represent a "glass full of swing". It was also the advertising symbol that was attached to the lower part of the steel mast of the Vienna Danube Tower, opened in 1964, for many years . This is not least because the Schwechat Brewery - in addition to the Zentralsparkasse , whose logo was affixed above the Schwechater logo on the mast - was a minority owner of the Danube Tower and is still through the current Schwechater owner Brau Union . When the "laying of the foundation stone certificate" was sunk in the floor of the entrance area, a bottle of "Schwechater Gold" is said to have been present.

In 1968 the brewery received the state award and has since been allowed to use the federal coat of arms in business transactions.

In the next generation of the family company, "MMM jun." Became chairman of the board in 1972. In 1978 the company, which had since become the Schwechat AG brewery , was incorporated into what was then Brau AG and Manfred Mautner Markhof was appointed deputy chairman of the board. Thus, there has since the company the Schwechat Brewery no longer have survived the location of the brewery in Schwechat and the brand be marketed under the continued beers on the market.

All canned beers from Brau Union Österreich AG are bottled in the Schwechat brewery today . For this purpose, the Schwechat draft beer is bottled in the Wieselburg brewery.

The demolition work in December 2011

At the end of 2011, demolition work began on parts of the old brewery site. A new residential area is to be built on the approximately 50,000 m² area. The 48 m high chimney of the cogeneration plant was blown up on January 21, 2012 with 15 kg of explosives.

Types of beer

The brewery produces lager , Zwickl and Viennese lager .

literature

  • Josef Promintzer: Three hundred years of the Schwechat brewery. The past and present of Austria's largest brewery, depicted on its three-hundred-year anniversary (1632–1932) . Self-published by the United Breweries, Vienna 1932.
  • Josef Promintzer (text), Michael Engelhart (design, ill.): Schwechater Lager . Hoppenstedt, Berlin 1941.
  • 325 years of Schwechat brewery . S. n., (Schwechat) 1957.
  • Lucia Welzl: Anton Dreher and Adolf Ignaz Mautner from Markhof . Thesis. University of Vienna, Vienna 1987.
  • Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors . Schroll, Vienna 1996, ISBN 3-85202-129-4 .
  • Doris Reschenhofer: The “Schwechater Bier” brand . Thesis. Vienna University of Economics and Business, Vienna 2012.
  • Christian M. Springer, Alfred Paleczny, Wolfgang Ladenbauer: Wiener Bier-Geschichte, Vienna 2016, ISBN 978-3-205-20437-4 , pp. 187-218

Remarks

  1. ↑ Budapest: still existing today as a Dreher company and brand . See website Anna Dreher.
  2. ↑ Trieste: still exists today as Birra Dreher. See website Anna Dreher.
  3. ↑ See the story on the Schwechat Brewery website.

Individual evidence

  1. ↑ Info brewery at www.schwartater.at , accessed on June 14, 2015
  2. ^ Linde Group: Chronicle, p. 3. Accessed June 24, 2013;
    also: Idea No. 0001–0060. 1879-1890. From refrigeration pioneer to international technology leader ( Memento from March 10, 2013 in the Internet Archive ). In: the-linde-group.com . (PDF; 0.5 MB), accessed on June 24, 2013.
  3. ↑ Handbook of the Supreme Court and the Court of His K. and K. Apostolic Majesty . Kk Hof- und Staatsdruckerei , Vienna 1917, p. 507 .
  4. ↑ a b All sorts. Austria. (...) The Austrian line of the Dreher family died out. In:  Badener Zeitung , No. 18/1926 (XLVII. Volume), March 3, 1926, p. 4, bottom right. (Online at ANNO ). Template: ANNO / Maintenance / bzt.
  5. ↑ Ch (ristoph) Mentschl:  Schoeller, Richard von. In: Austrian Biographical Lexicon 1815–1950 (ÖBL). Volume 11, Verlag der Österreichischen Akademie der Wissenschaften, Vienna 1999, ISBN 3-7001-2803-7 , p. 27.
  6. ↑ a b Old postcard with an aerial photo of the Danube Tower in its original form with the “Z” and “Schwechater” logo ( memento of the original from September 21, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.ilike.org.uk
  7. ↑ Spectacular chimney demolition . In: noe.orf.at , January 21, 2012, accessed on June 24, 2013.
  8. ↑ https://www.schendungater.at/sortiment/

Web links

Commons : Schwechat Brewery  - Collection of images, videos and audio files

Coordinates: 48 ° 8 ′ 32 "  N , 16 ° 27 ′ 57"  E