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{{Infobox Single |
'''Jim Channon''' was a [[Lieutenant Colonel]] in the [[United States Army]]. Most notably he is remembered for creating the [[First Earth Battalion]] manual. Many of the ideas contained in this and the outcomes of putting such concepts into practice have been documented by journalist [[Jon Ronson]] in his book ''[[The Men Who Stare At Goats]]''.
| Name = Everytime tha Beat Drop
| Artist = [[Monica (singer)|Monica]] featuring [[Dem Franchize Boys]]
| from Album = [[The Makings of Me]]
| Cover = Everytime Tha Beat Drop.jpg
| Released = [[July 24]], [[2006]] <small>(North America)</small>
| Format = [[Digital download]], [[gramaphone record|vinyl single]], [[CD single]]
| Writer = [[Johnta Austin]], [[Jermaine Dupri]], [[Dem Franchize Boyz|Maurice Gleaton]], Charles Hammond, Robert Hill, Deangelo Hunt, [[Dem Franchize Boyz|Bernard Leverette]], [[LRoc|James Phillips]], [[Dem Franchize Boyz|Gerald Tiller]]
| Recorded = 2006; SouthSide Studios,<br><small>([[Atlanta, Georgia]])</small>
| Genre = [[R&B]], [[Hip Hop music|hip hop]], [[Snap (music)|snap]]
| Length = 3:43
| Label = [[J Records]]
| Producer = Jermaine Dupri, [[LRoc]]
| Chart position =
| Misc = {{Extra chronology
| Artist = [[Monica (singer)|Monica]]
| Type = singles
| Last single = "[[U Should've Known Better]]"<br>(2004)
| This single = "Everytime tha Beat Drop"<br>(2006)
| Next single = "[[A Dozen Roses (You Remind Me)]]"<br>(2006)
}}
{{Extra chronology
| Artist = [[Dem Franchize Boys]]
| Type = singles
| Last single = "Ridin' Rims" <br>(2006)
| This single = "Everytime tha Beat Drop" <br>(2006)
| Next single = "[[Talkin' Out da Side of Ya Neck!]]" <br>(2008)
}}
{{Extra track listing
| Album = [[The Makings of Me]]
| Type = studio
| this_track = "'''Everytime tha Beat Drop''''"
| track_no = 1
| next_track = "A Dozen Roses (You Remind Me)"
| next_no = 2
}}
}}


"'''Everytime tha Beat Drop'''" is a [[snap (music)|snap]]-[[R&B]] song written by [[Johnta Austin]], [[Jermaine Dupri]], Charles Hammond, Robert Hill, Deangelo Hunt, James Phillips, and [[Dem Franchize Boys]] for American singer [[Monica (singer)|Monica]]'s fourth studio album, ''[[The Makings of Me]]'' (2006). It was co-produced by Dupri, and [[LRoc]] and incorporates beats of [[Nelly]]'s [[2005]] single "[[Grillz]]" and a sample of Dem Franchize Boyz' [[2006]] hit "[[Lean wit It, Rock wit It]]". Released as the album's lead single on [[July 24]], [[2006]] (see [[2006 in music]]) in the [[United States]], the song saw moderate success with a peak positions of number 48 on the ''[[Billboard]]'' [[Hot 100]] and number 11 on the [[Hot R&B/Hip-Hop Songs]] chart.
Jim Channon was featured in Fortune magazine as the business world's first corporate Shaman.<ref>{{cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74155/index.htm |title=http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74155/index.htm}}</ref><ref>{{cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74156/index.htm |title=http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74156/index.htm}}</ref> He was featured in Omni and other magazine/websites as the founder of the Army’s First Earth Battalion.<ref>{{cite web |url=http://www.wie.org/j32/first-earth.asp |title=http://www.wie.org/j32/first-earth.asp}}</ref><ref>{{cite web |url=http://encycl.opentopia.com/term/First_Earth_Battalion |title=http://encycl.opentopia.com/term/First_Earth_Battalion}}</ref><ref>{{cite web |url=http://www.potentialsmedia.com/JimChannon.html |title=http://www.potentialsmedia.com/JimChannon.html}}</ref> He was featured for an hour on ABC Scope television in the Saga of Western Man being a spokesman for the first wave of combat troops sent to Vietnam after their first one year tour of duty. He was featured on NBC evening news in a “Be all you can be!" news clip. His book “Evolutionary Tactics” launched the Army’s Earth Battalion the world’s first proto-mythology and was highlighted on BBC television programming and a feature film where Jim’s role as the founder of the Army's paranormal thrust into the future was chronicled both as a news item and as a humorous film with an a-list of leading actors. He was known as the father of the strategic visioning process as a fellow in the world Business Academy and illustrated the dreamscapes that accompanied them.


== Writing and recording ==
He finished off with a one hundred year vision for planet earth. Ten of the world's largest corporations took him on to navigate them into the future. He has helped pilot more billion dollar companies into the future than any other person. He was selected to present the future of the army to 110 general officers at Forscom headquarters and role-played the character on his own fully designed and futuristic stage. He launched a concept called adventure theatre in Australia and flew 300 corporate souls into the great western desert in Indonesian assault aircraft where they worked through 14 challenges before finding their way out of the uncharted landscape. He advised Presidents George Bush Sr. and Bill Clinton on the environment and social programs. He advised the Prime Minister of Malaysia on a visionary mindset program for every citizen of that country. He won three bronze stars and an air medal for his achievements as an airborne infantry platoon leader. He has three masters degrees. He taught at the top-rated University of Michigan Business School. His paintings hang in the Army war art collection and the archives of the State of Kentucky. He is a Kentucky Colonel. He won a national photo contest and an art contest before he was in high school. In college he was a distinguished military graduate, the editorial cartoonist for the college paper, a letterman on the college track team, and ran the most successful college weekend of any fraternity as the social chairman of Kappa Alpha Order. Jim then took eight years to refine his personal archive of 40,000 written pages, hundreds of drawings, paintings, animations, many poems, thousands of photographs, and a book full of videos including the fifty plus videos he now has on you tube.com and assembled all of it in four hand-bound portfolios now looking for a proper home. His children and marriage partners are all spectacular examples of people who decide to do things of consequence.
"Everytime tha Beat Drop" is one out of three tracks [[Jermaine Dupri]] contributed to ''The Makings of Me'' and among the last songs on the album Dupri and co-producer [[LRoc]] worked on in the SouthSide Studios in [[Atlanta, Georgia]].<ref name="TeenPeople">{{cite web|title="Monica Snaps Back"|work=TeenPeople|url=http://www.teenpeople.com/teenpeople/article/0,22196,1539526,00.shtml|accessdate=2006-11-27}}</ref> Inteded to be a record "kids can enjoy,"<ref name="Billboard">{{cite web | title="Monica Opens Up 'Musical Diary' On New Album"| work=Billboard| url=http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1002914640| accessdate=2006-11-27}}</ref> Monica has described the [[snap music|snap]] inspired song as a pure "fun record"<ref name="ConrceteLoop">{{cite web|title=Exclusive: Interview with Monica|work=ConcreteLoop| url=http://concreteloop.com/interviews-monica|accessdate=2006-11-27}}</ref> without any special lyrical message but with the attempt to show "something that appears on the outside to be different from" her and that is "a real good representation" of where she's from and what she's listening and dancing to in private.<ref name="Billboard"/> "Snap music originated on the [[Atlanta, Georgia|West Side of Atlanta]]," Monica said in an interview with the ''[[People Magazine]]''. "If you listen to the sound, you'll always hear a snap somewhere in it. Most of the time, whatever [way you're moving, you] stop at the snap."<ref name="TeenPeople"/> The song incorporates beats of [[Nelly]]'s [[2005]] single "[[Grillz]]", while also sampling from Dem Franchize Boyz's "[[Lean wit It, Rock wit It]]"'s line in which it says "Rock, then bend my knees everytime the beat drops."<ref name="ConrceteLoop"/>


On [[May 21]], [[2006]] an unmastered clip of the song leaked onto the internet via ratethemusic.com, a website that asks people's opinions on new tracks from various artists, and by [[June 6]] the entire track had leaked fully edited. The first version has different vocals from the one on ''The Makings of Me'', and also features less of [[Dem Franchize Boyz]]' vocals.<ref name="ConrceteLoop"/> A [[remix]] version of "Everytime tha Beat Drop" featuring rappers [[T.I.]] and [[Young Jeezy]] also leaked the following month.<ref name="ConrceteLoop"/>
Channon is currently retired from the Army and resides in [[Hawaii]].


==References==
==Music video==
[[Image:Everytime Tha Beat Drop-screenshot2.jpg|thumb|220px|left|Monica in the [[Ray Kay]]-directed music video for "Everytime tha Beat Drop."]]
{{Reflist|1}}
The [[music video]] for "Everytime tha Beat Drop" was filmed by [[Norway|Norwegian]] director [[Ray Kay]] and entirely shot at the PC&E Sound Stage in [[Atlanta, Georgia]] on [[July 7]] and [[July 8|8]], [[2006]].<ref name="accessatl">{{cite web | title="Monica's ATL Video Shoot"| work=AccessAtlanta| url=http://lpe.accessatlanta.com/gallery/view/music/photos/0706/Monica| accessdate=2006-11-27}}</ref> It was Monica's first video to be shot in her home town since her very first video, for "[[Don't Take It Personal (Just One of Dem Days)]]," in [[1995]].<ref name="accessatl"/>


The video does not have a substantial plot but, per Monica's request, focus is on the "snap" theme of the song, catching the Atlanta based vibe of the beats, while performing and dancing in front of subdued colors in grey and in black.<ref name="accessatl"/> Monica and Dem Franchize Boys' scenes are incut by several [[computer animation]]s and single dance sequences.
== External links ==
* [http://JimChannon.com/ Jim Channon's personal homepage]
* [http://Arcturus.org/ Arcturus.org]
* [http://FirstEarthBattalion.org/ FirstEarthBattalion.org]
* [http://SustainableHawaiiIsland.org/ SustainableHawaiiIsland.org]
* [http://arcturus.org/arcturus3/?q=node/2 Social Architecture]


"Everytime tha Beat Drop" feaures appearances by guest rappers [[Gerald Tiller]], [[Maurice Gleaton]], [[Jamal Willingham]], [[Bernard Leverette]], producer [[Jermaine Dupri]], Chyna Whyte and Monica's younger brother Montez Arnold.<ref name="accessatl"/> The video world premiered at the end of [[BET]]'s ''Access Granted'' on [[August 2]], [[2006]].<ref name="accessgranted">{{cite web | title="Episode Detail: Monica"| work=TVGuide| url=http://www.tvguide.com/detail/tv-show.aspx?tvobjectid=198252&more=ucepisodelist&episodeid=5802218| accessdate=2007-04-09}}</ref>


==Chart performance==
[[Category:Living people]]
The song was released on [[July 24]], [[2006]] to U.S. radios and instantly debuted at number 68 on the U.S. ''[[Billboard magazine|Billboard]]'' [[Hot R&B/Hip-Hop Songs]] chart after only four days of airplay. Afterwards it jumped from number sixty-eight to number forty-eight on that particular chart, before eventually entering the top 30, reaching its peak position of number 11. The song became Monica's tenth top 20 entry on the ''Billboard'' Hot R&B/Hip-Hop Tracks chart.<ref name="billboard2">{{cite web | title=Artist Chart History| work=Billboard| url=http://www.billboard.com/bbcom/retrieve_chart_history.do?model.vnuArtistId=88033&model.vnuAlbumId=794066| accessdate=2007-04-09}}</ref>
[[Category:1948 births]]

[[Category:Futurologists]]
On [[August 3]], [[2006]], "Everytime tha Beat Drop" debuted at number six on the ''Billboard'' [[Bubbling Under Hot 100 Singles]]. While it entered the [[Hot 100]] at number ninety-four in the following week, the song failed to enter the top 50 until its tenth week on particular chart – the same week ''The Makings of Me'' became available via [[digital download]]. The single eventually reached a peak position of nunber 48 on the official Hot 100, becoming Monica's least successful lead single since [[2002]]'s "[[All Eyez on Me (song)|All Eyez on Me]]."<ref name="billboard2">{{cite web | title=Artist Chart History| work=Billboard| url=http://www.billboard.com/bbcom/retrieve_chart_history.do?model.vnuArtistId=88033&model.vnuAlbumId=794066| accessdate=2007-04-09}}</ref>
[[Category:Sustainability advocates]]

[[Category:Social systems]]
Looking back, however, Monica admitted she would have re-worked her strategy following the mediocre success of the lead single.<ref name="sohh">{{cite web | title="Monica Revisits Label Drama"| work=SOHH| url=http://sohh.com/articles/article.php/10958| accessdate=2007-06-24}}</ref> Instead of allowing her label to influence the selection of her singles, she would have looked more to her fans for opinions: "If I had to do something over again, I'd probably release more than one single and let the audience choose which one they would have wanted to hear," she admitted to ''SOHH''.<ref name="sohh">{{cite web | title="Monica Revisits Label Drama"| work=SOHH| url=http://sohh.com/articles/article.php/10958| accessdate=2007-06-24}}</ref>
[[Category:Social psychology]]

[[Category:Systems scientists]]
==Charts==
[[Category:Whole Earth]]
{| class="wikitable"
[[Category:Military]]
!align="left"|Chart (2006)
[[Category:Military theory]]
!align="left"|Peak<br>position
[[Category:Military doctrines]]
|-
|align="left"|U.S. ''Billboard'' Hot 100 <ref name="amg">{{cite web | title=AMG: ''Billboard'' Singles | work=All Music Guide| url=http://www.allmusic.com/cg/amg.dll?p=amg&sql=11:3ifexqtgldfe~T51| accessdate=2007-04-30}}</ref>
|align="center"|48
|-
|align="left"|U.S. ''Billboard'' Hot R&B/Hip-Hop Songs <ref name="amg">{{cite web | title=AMG: ''Billboard'' Singles | work=All Music Guide| url=http://www.allmusic.com/cg/amg.dll?p=amg&sql=11:3ifexqtgldfe~T51| accessdate=2007-04-30}}</ref>
|align="center"|11
|-
|align="left"|U.S. ''Billboard'' Pop 100 <ref name="amg">{{cite web | title=AMG: ''Billboard'' Singles | work=All Music Guide| url=http://www.allmusic.com/cg/amg.dll?p=amg&sql=11:3ifexqtgldfe~T51| accessdate=2007-04-30}}</ref>
|align="center"|84
|-
|-
|align="left"|World R&B Top 30 Singles <ref name="top40">{{cite web | title=Major Chart History| work=Top40-Chart| url=http://top40-charts.com/songs/full.php?sid=18147&sort=chartid| accessdate=2007-04-09}}</ref>
|align="center"|7
|-
|}

==Credits and personnel==
{{col-begin}}
{{col-2}}
*Lead [[singer|vocal]]s: Monica Arnold
*[[Audio mixing]]: Phil Tan, Jermaine Dupri
*Mixing assistance: Josh Houghkirk
*[[Engineer]]s: John Horesco IV, Tad "Rowdy Rik"
{{col-2}}
*[[Record producer|Producer]]: Jermaine Dupri
*Additional production: LRoc
*Mastered by Dave Kutch
*Recorded by SouthSide Studios, [[Atlanta, Georgia]], U.S.
{{col-end}}

==Notes==
{{reflist}}

<br>{{Monica}}

[[Category:2006 songs]]
[[Category:2006 singles]]
[[Category:Monica songs]]
[[Category:Dem Franchize Boyz songs]]
[[Category:Songs that sample previously recorded songs]]

Revision as of 06:15, 13 October 2008

"Everytime tha Beat Drop"
Song

"Everytime tha Beat Drop" is a snap-R&B song written by Johnta Austin, Jermaine Dupri, Charles Hammond, Robert Hill, Deangelo Hunt, James Phillips, and Dem Franchize Boys for American singer Monica's fourth studio album, The Makings of Me (2006). It was co-produced by Dupri, and LRoc and incorporates beats of Nelly's 2005 single "Grillz" and a sample of Dem Franchize Boyz' 2006 hit "Lean wit It, Rock wit It". Released as the album's lead single on July 24, 2006 (see 2006 in music) in the United States, the song saw moderate success with a peak positions of number 48 on the Billboard Hot 100 and number 11 on the Hot R&B/Hip-Hop Songs chart.

Writing and recording

"Everytime tha Beat Drop" is one out of three tracks Jermaine Dupri contributed to The Makings of Me and among the last songs on the album Dupri and co-producer LRoc worked on in the SouthSide Studios in Atlanta, Georgia.[1] Inteded to be a record "kids can enjoy,"[2] Monica has described the snap inspired song as a pure "fun record"[3] without any special lyrical message but with the attempt to show "something that appears on the outside to be different from" her and that is "a real good representation" of where she's from and what she's listening and dancing to in private.[2] "Snap music originated on the West Side of Atlanta," Monica said in an interview with the People Magazine. "If you listen to the sound, you'll always hear a snap somewhere in it. Most of the time, whatever [way you're moving, you] stop at the snap."[1] The song incorporates beats of Nelly's 2005 single "Grillz", while also sampling from Dem Franchize Boyz's "Lean wit It, Rock wit It"'s line in which it says "Rock, then bend my knees everytime the beat drops."[3]

On May 21, 2006 an unmastered clip of the song leaked onto the internet via ratethemusic.com, a website that asks people's opinions on new tracks from various artists, and by June 6 the entire track had leaked fully edited. The first version has different vocals from the one on The Makings of Me, and also features less of Dem Franchize Boyz' vocals.[3] A remix version of "Everytime tha Beat Drop" featuring rappers T.I. and Young Jeezy also leaked the following month.[3]

Music video

File:Everytime Tha Beat Drop-screenshot2.jpg
Monica in the Ray Kay-directed music video for "Everytime tha Beat Drop."

The music video for "Everytime tha Beat Drop" was filmed by Norwegian director Ray Kay and entirely shot at the PC&E Sound Stage in Atlanta, Georgia on July 7 and 8, 2006.[4] It was Monica's first video to be shot in her home town since her very first video, for "Don't Take It Personal (Just One of Dem Days)," in 1995.[4]

The video does not have a substantial plot but, per Monica's request, focus is on the "snap" theme of the song, catching the Atlanta based vibe of the beats, while performing and dancing in front of subdued colors in grey and in black.[4] Monica and Dem Franchize Boys' scenes are incut by several computer animations and single dance sequences.

"Everytime tha Beat Drop" feaures appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, Bernard Leverette, producer Jermaine Dupri, Chyna Whyte and Monica's younger brother Montez Arnold.[4] The video world premiered at the end of BET's Access Granted on August 2, 2006.[5]

Chart performance

The song was released on July 24, 2006 to U.S. radios and instantly debuted at number 68 on the U.S. Billboard Hot R&B/Hip-Hop Songs chart after only four days of airplay. Afterwards it jumped from number sixty-eight to number forty-eight on that particular chart, before eventually entering the top 30, reaching its peak position of number 11. The song became Monica's tenth top 20 entry on the Billboard Hot R&B/Hip-Hop Tracks chart.[6]

On August 3, 2006, "Everytime tha Beat Drop" debuted at number six on the Billboard Bubbling Under Hot 100 Singles. While it entered the Hot 100 at number ninety-four in the following week, the song failed to enter the top 50 until its tenth week on particular chart – the same week The Makings of Me became available via digital download. The single eventually reached a peak position of nunber 48 on the official Hot 100, becoming Monica's least successful lead single since 2002's "All Eyez on Me."[6]

Looking back, however, Monica admitted she would have re-worked her strategy following the mediocre success of the lead single.[7] Instead of allowing her label to influence the selection of her singles, she would have looked more to her fans for opinions: "If I had to do something over again, I'd probably release more than one single and let the audience choose which one they would have wanted to hear," she admitted to SOHH.[7]

Charts

Chart (2006) Peak
position
U.S. Billboard Hot 100 [8] 48
U.S. Billboard Hot R&B/Hip-Hop Songs [8] 11
U.S. Billboard Pop 100 [8] 84
World R&B Top 30 Singles [9] 7

Credits and personnel

Notes

  1. ^ a b ""Monica Snaps Back"". TeenPeople. Retrieved 2006-11-27.
  2. ^ a b ""Monica Opens Up 'Musical Diary' On New Album"". Billboard. Retrieved 2006-11-27.
  3. ^ a b c d "Exclusive: Interview with Monica". ConcreteLoop. Retrieved 2006-11-27.
  4. ^ a b c d ""Monica's ATL Video Shoot"". AccessAtlanta. Retrieved 2006-11-27.
  5. ^ ""Episode Detail: Monica"". TVGuide. Retrieved 2007-04-09.
  6. ^ a b "Artist Chart History". Billboard. Retrieved 2007-04-09.
  7. ^ a b ""Monica Revisits Label Drama"". SOHH. Retrieved 2007-06-24.
  8. ^ a b c "AMG: Billboard Singles". All Music Guide. Retrieved 2007-04-30.
  9. ^ "Major Chart History". Top40-Chart. Retrieved 2007-04-09.


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