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[[Image:Jaffa cake.jpg|300px|thumb|A Jaffa Cake cut in half]]


'''Jaffa Cakes''' are a popular type of biscuit in [[Ireland]] and the [[United Kingdom]]. They are sold under a number of different brands, the market leader being [[McVitie's]] ([[United Biscuits]]). They are named after the [[jaffa orange]], a sweet variety of orange from Israel.


Similar products are available in many countries under different names, including ''Pim's orange'' by [[Kraft Foods]]' [[Lefevre-Utile Biscuit Co.|LU brand]]<ref>[http://www.lubiscuits.com/varieties.html LU Biscuits' list of varieties]</ref> and ''Messino'' by [[Bahlsen]] in [[Germany]].
== October 2008 ==

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== Specifications ==
:''If this is a shared [[IP address]], and you didn't make the edit, consider [[Wikipedia:Why create an account?|creating an account]] for yourself so you can avoid further irrelevant notices.''
Regular-sized Jaffa Cakes are circular, approximately 54 [[Millimetre|mm]] (2⅛ [[inch]]es) in diameter. They comprise three layers; a [[Sponge cake|sponge bread]] base, a layer of '''orange flavoured jelly''' of narrower diameter than the base (approximately 38 mm), and a layer of [[chocolate]] covering the jam and the margin of the sponge.

The first ever batch of Jaffa Cakes was cooked by Evelyn Olive Reading in Birmingham, England{{Fact|date=August 2008}}.

In 2000, McVitie's signed a sponsorship deal with [[Chelsea F.C.]], making Jaffa Cakes one of the team's eleven 'platinum' sponsors. [[Sven-Göran Eriksson]] announced that Jaffa Cakes would join the [[England]] squad in [[Japan]] for the [[2002 FIFA World Cup]] as part of their training diet.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/72312.stm|title=Sven's cake expectations|publisher=[[BBC News]]|date=[[2002-05-02]]}}</ref>

==Urban legend==
There have been claims in the media that the orange centres in Jaffa Cakes are made from apricot and flavoured with tangerine oil. This urban legend may have originated in a 2002 article in [[The Daily Telegraph]]<ref>http://www.telegraph.co.uk/opinion/main.jhtml?xml=/opinion/2002/09/11/do1105.xml</ref>. The myth gained status when it was published as fact in ''QI: The Book of General Ignorance'', a 2006 book based on the BBC television series ''[[QI]]''. The book's claim was repeated in a 2006 article in [[The People]]<ref>[http://www.qi.com/news/item.php?id=214 QI News<!-- Bot generated title -->]</ref>.

According to the list of ingredients on the packs, Jaffa Cakes in fact contain no apricot, or tangerine, and are made with orange juice, an assertion protected by UK food labelling laws.<ref>{{cite web|url=http://www.food.gov.uk/foodlabelling/ull/|title=Labelling rules|publisher=[[Food Standards Agency]]|date=[[2008-04-09]]}}</ref>

In the 1970s a series of television advertisements were produced for the product, featuring [[Wales|Welsh]] actor [[Victor Spinetti]] as "The Mad Jaffa Cake Eater", a Mexican bandit style character who sureptitiously stole and ate other people's Jaffa Cakes, prompting the catchprase "There's Orangey!"

== Cake or biscuit? ==
Under UK law, no [[VAT]] is charged on biscuits and cakes — they are "zero rated". ''Chocolate covered'' biscuits, however, are subject to VAT at 17.5%. McVities classed its Jaffa Cakes as cakes, but in 1991, this was challenged by [[Her Majesty's Customs and Excise]] and the case ended up before the courts.<ref>[http://www.unitedbiscuits.com/80256C1A0047922E/vWeb/pcTSTT5EPGEB Official Jaffa Cakes page] from United Biscuits. URL last accessed [[February 16]] [[2006]].</ref> This may have been because Jaffa Cakes are about the same size and shape as some types of biscuit. A question that the court asked itself was "what criteria should be used to class something as a cake?"

McVities defended its classification of Jaffa Cakes as cakes. In doing so it produced a giant Jaffa Cake to illustrate that its Jaffa Cakes were simply miniature cakes. <!-- Can anyone confirm this? The Tribunal Chairman does not mention it in his judgement. -->

McVities argued that a distinction between cakes and biscuits is, ''inter alia'', that biscuits would normally be expected to go soft when stale, whereas
cakes would normally be expected to go hard. It was demonstrated to the Tribunal that Jaffa Cakes become hard when stale. Other factors taken into account by the Chairman, Mr Potter QC, included the name, ingredients, texture, size, packaging, marketing, presentation, appeal to children, and manufacturing process. Contrary to a commonly held belief, whether something is considered a 'luxury item' is not a test for VAT purposes.

Mr Potter ruled that the Jaffa Cake is a cake. McVities therefore won the case and VAT is not paid on Jaffa Cakes.<ref>Lightfoot, Ch.: ''[http://ex-parrot.com/~chris/wwwitter/20030629-another_miscellany.html Jaffa Cakes]'', [[June 29]] [[2003]]. URL last accessed [[February 16]] [[2006]].</ref>

== Spin-offs ==
There have been a number of spin-off products produced:
* ''Jaffa Cake bars'', a rectangular bar composed of one layer of softer sponge, with orange jam on top, and surrounded by chocolate.
* ''Jaffa Corners'', a variant of the [[Müller Corner]] [[yogurt]] brand.
* ''Jaffa Mini Roll'', a [[swiss roll]] composed of the same ingredients as the Jaffa Cake bars.
* ''Jaffa Cake Muffins'', a [[muffin]] with orange jam in the middle and chocolate on top.
* In 2005, McVitie's launched ''Jaffa Cake Zingy Blackcurrant'', a regularly composed cake with a blackcurrant flavoured centre. In 2006, it launched a ''Jaffa Cake Lemon and Lime'' variant and in 2007 ''Apple and Blackberry'' and ''Cranberry and Orange'' variants.

== References ==
{{reflist}}

== External links ==
*[http://www.jaffacakes.co.uk/ Official website]

[[Category:British desserts]]
[[Category:British snack foods]]
[[Category:Confectionery]]
[[Category:Snack foods]]
[[Category:Cakes]]
[[Category:United Biscuits brands]]

[[no:Jaffa-kaker]]

Revision as of 19:09, 12 October 2008

A Jaffa Cake cut in half

Jaffa Cakes are a popular type of biscuit in Ireland and the United Kingdom. They are sold under a number of different brands, the market leader being McVitie's (United Biscuits). They are named after the jaffa orange, a sweet variety of orange from Israel.

Similar products are available in many countries under different names, including Pim's orange by Kraft Foods' LU brand[1] and Messino by Bahlsen in Germany.

Specifications

Regular-sized Jaffa Cakes are circular, approximately 54 mm (2⅛ inches) in diameter. They comprise three layers; a sponge bread base, a layer of orange flavoured jelly of narrower diameter than the base (approximately 38 mm), and a layer of chocolate covering the jam and the margin of the sponge.

The first ever batch of Jaffa Cakes was cooked by Evelyn Olive Reading in Birmingham, England[citation needed].

In 2000, McVitie's signed a sponsorship deal with Chelsea F.C., making Jaffa Cakes one of the team's eleven 'platinum' sponsors. Sven-Göran Eriksson announced that Jaffa Cakes would join the England squad in Japan for the 2002 FIFA World Cup as part of their training diet.[2]

Urban legend

There have been claims in the media that the orange centres in Jaffa Cakes are made from apricot and flavoured with tangerine oil. This urban legend may have originated in a 2002 article in The Daily Telegraph[3]. The myth gained status when it was published as fact in QI: The Book of General Ignorance, a 2006 book based on the BBC television series QI. The book's claim was repeated in a 2006 article in The People[4].

According to the list of ingredients on the packs, Jaffa Cakes in fact contain no apricot, or tangerine, and are made with orange juice, an assertion protected by UK food labelling laws.[5]

In the 1970s a series of television advertisements were produced for the product, featuring Welsh actor Victor Spinetti as "The Mad Jaffa Cake Eater", a Mexican bandit style character who sureptitiously stole and ate other people's Jaffa Cakes, prompting the catchprase "There's Orangey!"

Cake or biscuit?

Under UK law, no VAT is charged on biscuits and cakes — they are "zero rated". Chocolate covered biscuits, however, are subject to VAT at 17.5%. McVities classed its Jaffa Cakes as cakes, but in 1991, this was challenged by Her Majesty's Customs and Excise and the case ended up before the courts.[6] This may have been because Jaffa Cakes are about the same size and shape as some types of biscuit. A question that the court asked itself was "what criteria should be used to class something as a cake?"

McVities defended its classification of Jaffa Cakes as cakes. In doing so it produced a giant Jaffa Cake to illustrate that its Jaffa Cakes were simply miniature cakes.

McVities argued that a distinction between cakes and biscuits is, inter alia, that biscuits would normally be expected to go soft when stale, whereas cakes would normally be expected to go hard. It was demonstrated to the Tribunal that Jaffa Cakes become hard when stale. Other factors taken into account by the Chairman, Mr Potter QC, included the name, ingredients, texture, size, packaging, marketing, presentation, appeal to children, and manufacturing process. Contrary to a commonly held belief, whether something is considered a 'luxury item' is not a test for VAT purposes.

Mr Potter ruled that the Jaffa Cake is a cake. McVities therefore won the case and VAT is not paid on Jaffa Cakes.[7]

Spin-offs

There have been a number of spin-off products produced:

  • Jaffa Cake bars, a rectangular bar composed of one layer of softer sponge, with orange jam on top, and surrounded by chocolate.
  • Jaffa Corners, a variant of the Müller Corner yogurt brand.
  • Jaffa Mini Roll, a swiss roll composed of the same ingredients as the Jaffa Cake bars.
  • Jaffa Cake Muffins, a muffin with orange jam in the middle and chocolate on top.
  • In 2005, McVitie's launched Jaffa Cake Zingy Blackcurrant, a regularly composed cake with a blackcurrant flavoured centre. In 2006, it launched a Jaffa Cake Lemon and Lime variant and in 2007 Apple and Blackberry and Cranberry and Orange variants.

References

  1. ^ LU Biscuits' list of varieties
  2. ^ "Sven's cake expectations". BBC News. 2002-05-02. {{cite web}}: Check date values in: |date= (help)
  3. ^ http://www.telegraph.co.uk/opinion/main.jhtml?xml=/opinion/2002/09/11/do1105.xml
  4. ^ QI News
  5. ^ "Labelling rules". Food Standards Agency. 2008-04-09. {{cite web}}: Check date values in: |date= (help)
  6. ^ Official Jaffa Cakes page from United Biscuits. URL last accessed February 16 2006.
  7. ^ Lightfoot, Ch.: Jaffa Cakes, June 29 2003. URL last accessed February 16 2006.

External links