Twix

File:Twix logo.gif

North American Twix Logo

File:Twix wrapped.jpg

North American Twix

Twix opened

Inside candy

Twix is a chocolate snack or candy bar made by Mars, Inc., consisting of a butter cookie center topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was first produced in the UK in 1967, and introduced in the United States in 1979.

Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and Norway for many years before its name was changed in 1991 (2000 in Finland, Denmark, Norway and Sweden) to match the international brand name. This name change was met with scorn in Germany. The slogan Aus Raider wird Twix ... sonst ändert sich nichts ("Raider becomes Twix, ... nothing else changes") has become a metaphor for botched attempts to make something look more modern by giving it a new, cool name.

Flavor and product variants

• Peanut Butter Twix, peanut butter replaces the caramel. Introduced in North America in 1983, it was available until 1997, only to make a permanent return in 2000. Introduced for the first time in Canada in 2006. On April 22, 2007, many companies received invoices indicating that it will once again be discontinued in North America.
  • Twix PB (introduced in 2007), similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie.
• Cookies and Cream Twix (1990s), cookies and cream filling in place of the Caramel.
• Fudge Twix (1990s), chewy fudge filling in place of the caramel.
• Dark Chocolate Twix (introduced 2005), with a dark chocolate coating instead of milk chocolate.
• White Chocolate Twix (introduced 2006), white chocolate coating instead of milk chocolate. Available in several countries, including Australia, Ireland and the UK. In Europe, this was a limited edition. White Twix is now available in the United States, also as a limited edition.
• Mint Slice Twix (2006 to 2007, limited edition, Australia) , with chocolate butter cookie, chocolate mint caramel and dark chocolate
• Chocolate Fudge (discontinued)
• Cookies n Cream (discontinued)

• Coffee Twix (Asia), includes coffee flavored caramel.
• Orange-flavored Twix (limited edition, Europe)
• Triple chocolate (U.K., U.S., limited edition), chocolate flavored butter cookie and chocolate flavored caramel. Originally introduced in U.K. as limited edition in mid-1990s. More recently released in North America, also as a limited edition.

Ice cream

Twix products are also available as ice cream, including Twix brand ice cream bars, Twix brand ice cream, and Twix brand peanut butter ice cream.

Miniatures

Miniatures of Twix can be found in some Celebrations collections. In Germany, a limited edition type of Twix was released, and was called One Stick Wonders as each package contained just one stick (instead of the normal two). It was discontinued as Kit Kat sued them for copyright reasons.

Advertising

• Twix TV ads in Germany throughout late 1990s advised viewers to take a break.
• U.S. Twix advertisements invite potential customers to "chew it over with Twix". Another campaign from the late '90s stated "two for me, none for you". In the mid-1980s a commercial featuring a marching band was popular with the tag line "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..."
• U.S. TV ads featured rapper Rahzel also listing the ingredients, ending with the slogan at the time, "Twix: It's all in the mix."
• A very popular 2006 Brazilian Twix advertisement features a man who says 'caramelo' (caramel) all the time and can't control it. One day he decides to go to a psychiatrist. In the waiting room he meets two men, one who screams "biscoito" (biscuit) and the other "chocolate" (chocolate). They hug and become very good friends.

External links

• Twix Brand homepage