Aeroxon

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Aeroxon Insect Control GmbH
legal form GmbH
founding 1969
Seat Waiblingen , Germany
management Thomas Updike
Number of employees 180
sales 46.3 million euros (2019 financial year)
Branch Pesticides
Website www.aeroxon.de

Aeroxon is a brand of the medium-sized family company Aeroxon Insect Control GmbH based in Waiblingen , Baden-Württemberg . Pesticides have been produced under the brand for over 100 years . The owner-managed company is completely family-owned and is a subsidiary of Fr. Kaiser GmbH.

Today Aeroxon is the market leader in the German trade with products against flying and crawling insects as well as against moths and the world's largest producer of flycatchers .

history

In 1909, the Swabian confectioner and cough drop manufacturer Theodor Kaiser (1862–1930) developed the "flycatcher on a tape" in his bakery. At that time, 105 employees were working in the new production building at Bahnhofstrasse 35 in Waiblingen, where the company's headquarters are still located today. In contrast to older flycatchers, the glue was heat and cold-resistant, held flies reliably and was characterized by its long shelf life.

On January 30, 1911, the Aeroxon flycatcher was registered in the trademark register. This entry marks the official birth of the Aeroxon brand.

In the second half of the 1920s, the company concentrated increasingly on foreign business. In order to meet the growing demand for flycatchers worldwide, eleven subsidiaries were established in other European countries. In addition, a seasonal operation was opened in Würzburg , where up to 200 people worked from March to September. Today the company has a production facility in Klatovy (Czech Republic) and sales companies in Austria and the United States.

In 1930, annual production passed the 100 million mark for the first time. In the same year Friedrich Kaiser (1900–1988) took over the management of the company after the death of his father Theodor Kaiser.

After the Second World War, and especially in the 1960s and 1970s, the market demanded the “chemical club” against insects. The spread of the insecticide DDT led to a significant drop in sales. However, the company remained true to its philosophy and consistently refused to use highly toxic products.

In 1969 Aeroxon Schädlingsbekämpfmittel GmbH was founded, whose range included fly catchers as well as plastic fly swatters .

From the 1970s, the range was continuously expanded with products against flying and crawling insects as well as against moths. In 1980 Friedrich Kaiser's American son-in-law John G. Updike (1929-2010) took over management of the company, which in 1999 was renamed Aeroxon Insect Control GmbH.

Since 2002 the company has been managed by Thomas Updike (1962), the great-grandson of the company founder. The company's 180 employees across Europe generated sales of EUR 46.3 million in 2019.

  • Aeroxon logo from 1911

  • Logo 1969

  • Aeroxon logo from 1996 green

  • Aeroxon logo from 1999

  • Aeroxon logo from 2003

  • Aeroxon logo from 2011

  • Aeroxon logo from 2017

range

Transparent flycatcher on the window

The Aeroxon range includes around 30 products that are exported to over 40 countries worldwide.

  • Flying insects
    • Poison-free glue traps (fruit fly trap, fly trap, transparent window fly trap, fruit window fly trap, yellow trap)
    • Fly bait (insect butterflies, insect beetles, window bait strips)
    • Fly screens (door fly screens, window fly screens)
    • Fly swatter
    • Long-term mosquito repellent and long-term mosquito repellent refill bottle
  • Creeping insects
    • Bait boxes ( ants bait box, silverfish bait box)
    • Granules (ant stop)
    • Vermin bait trap
    • Tick ​​card
  • Moths
    • Lavender flower pouch
    • Attractant traps (clothes moth trap, food moth trap)
    • Active substances (long-term moth protection, moth paper, textile protection bags)
  • Garden and agriculture
    • Tree glue ring
    • Yellow insect glue board
    • Stable flycatcher

literature

  • Jochen Fischer, Sabine Ries: Simply brilliant. Freiburg im Breisgau 2013. pp. 86–88.
  • Sigrid Krügel, Uli Reinhardt: Seven dozen in one go. In: Landluft. The Remstal magazine. No. 01, 2012. pp. 68-72.
  • Nielsen Household Insecticides Germany (LEH + DM) 2019
  • Jan Georg Plavec: Attractants for people and pests. In: Stuttgarter Zeitung. May 5, 2011, p. 14.
  • Oliver Schmale: Trapped. In: Esslinger Zeitung. August 10, 2011, p. 21.

Web links

Individual evidence

  1. ↑ [1] . March 13, 2020, accessed April 22, 2020
  2. ↑ a b Florian Langenscheidt, Bernd Venohr (ed.): Lexicon of German family businesses. Cologne 2009. p. 25.
  3. ↑ Nielsen Household Insecticides Germany 2019, LEH + drugstores
  4. ↑ Florian Langenscheidt, Bernd Venohr (Hrsg.): Lexicon of German world market leaders. Cologne 2010, p. 45.
  5. ↑ Herman Simon: Hidden Champions - Departure to Globalia: The Success Strategies of Unknown World Market Leaders. Frankfurt a. M. 2012, p. 96.
  6. ↑ Theodor Kaiser ( memento from March 17, 2014 in the web archive archive.today ) , accessed on January 7, 2013.
  7. ↑ a b c d Florian Langenscheidt, Bernd Venohr (ed.): Lexicon of German world market leaders. Cologne 2010. p. 46.
  8. ↑ German Patent and Trademark Office: 139563 . Retrieved January 7, 2013.
  9. ↑ Sigrid Krügel, Uli Reinhardt: Seven dozen in one go. In: Landluft. The Remstal magazine. No. 01, 2012, p. 70.
  10. ↑ a b c d story . Aeroxon website, accessed February 21, 2014.
  11. ↑ Jochen Fischer, Sabine Ries: Simply brilliant. Freiburg im Breisgau 2013, p. 88.
  12. ↑ Sigrid Krügel, Uli Reinhardt: Seven dozen in one go. In: Landluft. The Remstal magazine. No. 01, 2012, p. 72.
  13. ↑ a b Jutta Pöschko: Don't be afraid of flies. In: Waiblinger Kreiszeitung. May 13, 2011, SB1.
  14. ↑ Aeroxon for abroad. In: Waiblinger Kreiszeitung. June 30, 1999.