Action man

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Logo of Aktion Mensch

The Action Man (until 1 March 2000: Action problem child ) is a 1964 initiative of the Second German Television (ZDF) resulting German social organization through lottery revenues financed. With its successful social lottery, its support and education, it advocates the implementation of inclusion , that is, the equal participation of all people in society.

The seat of the non-profit association is in Mainz , the office is in Bonn . The association has seven members. In addition to ZDF, it includes the six welfare associations Arbeiterwohlfahrt , Deutscher Caritasverband , Deutsches Red Cross , Diakonisches Werk der Evangelische Kirche , Deutscher Paritätischer Wohlfahrtsverband and the Central Welfare Office for Jews in Germany .

The social lottery run by Aktion Mensch , in which 4.6 million people regularly take part, supports up to 1000 projects for people with disabilities, children and young people every month. It is the largest social lottery in Germany. Since the association was founded, it has passed on around 4 billion euros to projects (as of 2019).

history

The founder of the association was the ZDF journalist and long-time presenter of the ZDF health magazine Praxis (first broadcast: January 3, 1964) Hans Mohl (1928–1998), whom the thalidomide scandal inspired to an aid campaign. The sleeping pill was responsible for malformations in newborns. In response to public pressure, Contergan was withdrawn from the market in 1961. A total of around 5,000 thalidomide-damaged children were born in the Federal Republic of Germany from 1957, and the public took a great interest in their fate. The intensive reporting in the media permanently removed the taboo on the subject of disabilities. Disability was no longer seen as a personal fate, but as a social task. The ZDF journalist Hans Mohl wanted to use the lottery to improve the living conditions of children with disabilities.

An organ grinder collecting donations in front of a fashion store in downtown Kiel (1971)

ZDF supported this project with a regular series of television shows that advertised the association and ran a lottery , with the proceeds of which the organization could support projects. Donations were added to the lottery income, which was mainly achieved through the television shows. All programs were rated as a success by then. When Der Großer Preis, after Thoelke's departure at the end of 1992, was no longer successful with viewers under his successors and was discontinued at the end of 1993, the successor formats of this program, such as Goldmillion (1995), Das große Los (1996 to 2000), Every second counts (2000 to 2001) and again The Grand Prize (2002 to mid-2003), no longer going back to earlier times and soon disappeared from the screen. From October 2003 Thomas Gottschalk got involved in Aktion Mensch, and from January 2012 Jörg Pilawa announced the winners of the lottery on ZDF as the new honorary “ambassador”. Rudi Cerne has been taking on this task since January 2014 .

With the respect campaign in 1995 there was a decisive change in perspective in the association's work: people with disabilities were no longer portrayed as pitiful recipients of help, but became self-confident actors who could also be portrayed for the campaign. It was now also about bringing about a change in awareness in society. Therefore, in 1997, the statutes were expanded to include the association's goal of “clarification”. It was clear that the funding of projects was not enough to bring the issue of disability into the public eye and to initiate a rethink. Actions and campaigns were necessary here in order to get the desired attention from the population. The association wanted to reach a much larger group with its information and messages. It was about creating closeness where there was still distance and promoting tolerance and togetherness in society.

In 1999 the general assembly decided to rename the association to “Aktion Mensch” with effect from March 1, 2000. The new name reflects both the larger range of tasks of Aktion Mensch and the social change of perspective in dealing with people with disabilities.

On January 1, 2003, the new focus on child and youth welfare began and in the first year more than 120 projects were funded with around 12 million euros. This commitment is long-term, as it is becoming more and more difficult for young people to plan their own life and shape it independently - regardless of whether they are disabled or not. At the same time, the child and youth welfare organizations cannot provide enough funds to develop suitable offers.

In 2014 Aktion Mensch celebrated under the motto “A lot has already been achieved. Much more ahead. ”Its 50th anniversary with numerous campaigns and events.

tasks and goals

The focus of the work of Aktion Mensch is the commitment to people with disabilities, children and young people. She is committed to improving their living conditions and is committed to the realization of inclusion, the natural coexistence of people with and without disabilities in all areas of life. With her campaigns and actions she brings the topic of inclusion to the public to show that diversity represents a special value in our coexistence.

advancement

The association supports projects of independent, non-profit organizations, but not individuals or public institutions. The board of trustees decides on the submitted applications on the basis of the Aktion Mensch funding guidelines, which are published on the association's portal. When selecting funding applications, the committee ensures that they are concepts that take an innovative approach and contribute to implementing inclusion in everyday life. Applications for disabled people as well as child and youth welfare are taken into account. The association provides funds for different needs. For example, it promotes integration companies, supports barrier-free conversions of buildings; the conversion of large facilities into community-integrated, small housing units, increases mobility by subsidizing vehicles; supports personnel and material costs as well as projects that advocate more inclusion, for example in leisure time or educational offers. Aktion Mensch thus not only enables complex projects - its particular strength lies above all in supporting smaller projects or initiatives.

lottery

More than 38.5% of the lottery income is used to support social projects for people with disabilities, children and young people, as well as educational measures. 30% will be distributed as lottery winnings, 17% as lottery tax (as of 2019). Donations flow in full into the funding. In 2019, the social lottery distributed prizes worth around 148.0 million euros to lottery participants. Every Sunday the volunteer ambassador of Aktion Mensch, Rudi Cerne, announces the winning numbers at 7:28 p.m. in the show Aktion Mensch Winner on ZDF. Here he also presents projects funded by the social lottery. Until March 1, 2015, the show was entitled 5 Star Winner . Different tickets are offered: Subscription tickets are the lucky ticket , the 5 star ticket and the Xtra super ticket . Temporary tickets are the 2,000,000 euros annual ticket , 1,500,000 euros annual ticket , 1,000,000 euros annual ticket, 750,000 euros annual ticket and the 500,000 euro annual ticket .

The maximum prize for the 5-star ticket is 2,000,000 euros. Further profit opportunities are immediate pension, household money or the dream house. With the lucky ticket, players can win up to 2,000,000 euros in the instant prize category, as a combined prize of up to 1,000,000 euros plus up to 5,000 euros per month or as a permanent prize of up to 10,000 euros per month.

Gameplay

The winners are those whose lots have the correct final digits. The ticket numbers are 12 digits long. The last seven digits determine the profit. There are profits from three correct final digits. Seven correct final digits are required for the main prizes.

Costs and profits

An annual ticket costs between 18 and 72 euros in September 2019 and is valid for 12 monthly drawings per year. (Opportunity to win 500,000 to 2,000,000 euros).

There is also the basic ticket for € 12 per month with four drawings per month and a possible profit of € 1 million. Four additional drawings per month cost € 10 extra. Four more drawings can be purchased for property gains. (€ 6 for a house with a plot of land worth € 500,000, € 8.50 for a house with a plot of land worth € 1 million) Seven correct final digits are required for this.

In addition, there is the possibility of 4 drawings per month for 2.50 or 5.00 euros for the profit of a household money of 3000 euros or 6000 euros per month. Seven correct final digits are required for this.

There is also an immediate pension to be won in the amount of 2,500 or 5,000 euros per month. These cost 5 or 10 euros for four drawings. Seven final digits are required for the main prize.

Not every drawing leads to winners. Prizes that have not been distributed will be drawn again in special distributions.

Odds of winning

In contrast to the lottery, for example, the odds of winning are not explicitly listed on the Aktion Mensch website. On the website with the chances of winning, only the advertising message is conveyed that there are 30 millionaires per year, 196 winners per hour, 71 main winners in 2018. Small winnings of 5 or 10 euros, which reduce the cost of the stake, but not really one, also count as prizes Represent profit. The number of lots sold per year is not apparent.

Many gamblers play annual tickets for years with only small marginal winnings or even without winning anything.

Since seven correct final digits are required for the main prizes, the chance of a specific main prize is 1: 10,000,000. With two correct final digits you win € 5.00 or 7.50 (chance 1: 100), with four correct final digits you win € 500 (chance 1: 10000)

enlightenment

The education by the association sensitizes people with campaigns and actions for inclusion. It informs, makes people think and wants to motivate them to become active themselves. The educational work should inspire people for a society in which differences are normal.

Campaigns and Actions

The inclusion campaigns

In the summer of 2011, Aktion Mensch began its nationwide inclusion campaign in order to raise public awareness of the equal participation of people with disabilities in society and to contribute to the realization of inclusion . The guiding principle of the campaign in 2011 was to promote a change in awareness in society and to use positive examples to show how inclusion can succeed. The motifs of the 2012 inclusion campaign promote equal participation of people with disabilities in the workplace, in school and in their free time. The motto of the third phase of the awareness campaign on inclusion was: Inclusion needs questions! In the 2014 anniversary campaign, the protagonists showed how they themselves overcame barriers and achieved their goals.


2015: the first time

The 2015 campaign on the topic of “Encounters” quickly became known to a broad public thanks to the accompanying film “The First Time”. The award-winning film shows how people with and without disabilities meet unexpectedly, their initial reactions and how the relationship develops as they get to know each other.

Awards

EFFI 2016, Silver: Doing Good

ADC 2016, Silver: Branded Content, Silver: PR, Silver: Promotion B2C Bronze: Film / Special Format, Bronze: Casting, Bronze: Dialog Marketing Award: Single commercial, Award: Director

Die Klappe 2016, Gold: PR. Bronze: cinema


2016: New proximity

How new technologies can improve accessibility was the topic of the 2016 campaign “New Proximity”. In the campaign film, children meet adults with disabilities who use technology such as hand prostheses, robotic arms or a voice computer in their everyday life. The children used the technical aids to talk to people with disabilities, they were open, curious and asked questions. Fears of contact were quickly overcome and a “new closeness” was created. More than 7.5 million viewers saw the film on Facebook and more than 1.5 million on YouTube.

The film has received several awards:

Lead Awards 2016, Gold: Main Category Advertising - Campaign of the Year

ADC 2017, Silver: Branded Content, Silver: Dialog Broadcast, Bronze: Online Film, Bronze: Short Film, Award: Director, Award: Holistic Communication

New York Festival World's Best Advertising, Silver: Public Service Deutscher Digital Award, Silver: Branded Content Spotlight 2017, Bronze: Digital Campaign Die Klappe 2017, Bronze: Digital Format EFFI 2017, Silver: Doing Good


2017: We have more in common than we think

The 2017 awareness campaign was under the motto “We have more in common than we think”. In five quiz series, couples with a common hobby or a job presented themselves. A jury had to guess what they had in common. The handicap took a back seat - the talents and strengths of the people were decisive. Viewers and visitors to the Aktion Mensch website were then able to vote for the couples' project ideas, which were then implemented with Aktion Mensch.


2018: Mission Future - inclusion from the start

When children with and without disabilities grow up together, inclusion in future life will also become a matter of course. This message was conveyed in 2018 with the awareness campaign, the accompanying film “Mission Future” and many other actions and projects. The campaign film showed the landing of an inclusive astronaut team on Mars. The visionary landing on Mars symbolizes everything that is possible when inclusion is experienced from the start. How this works is shown by the junior actors in the commercial, who have slipped into adult roles and set an example of inclusive everyday life.


2019: Mission future - setting standards

With the film "Mission Future 2: This is reality", Aktion Mensch drew attention to existing grievances last year. With additional hands-on activities, she set a strong example for tolerance and showed how important it is for everyone to be involved. At the same time, she called on her supporters to exert influence in their own environment and to become active as an “incluencer”. With a photo and a statement against the hatred or by participating in a petition for more inclusion. From the many photos submitted, an attention-grabbing image was created at the end of the year.

5th of May

In 1997 the funding organization initiated the largest social campaign in Germany, the “Aktion Grundgesetz”. In it, the association and over 100 associations and organizations for disabled people and self-help argued for the implementation of the basic law “Nobody may be disadvantaged because of their disability”. Since 1998, on the initiative of the “Aktion Grundgesetz”, the European Day of Protest for the equality of people with disabilities has become a permanent fixture in Germany. Aktion Mensch currently initiates and supports nationwide decentralized campaigns around the day of the protest.

Family guide

At Familienratgeber.de, the association, with a network of around 160 strong partners from the disabled, provides a nationwide unique, up-to-date offer for people with disabilities and their relatives.

It offers information on a wide range of topics that are important for people with disabilities so that they can participate in society as independently as possible. Local contacts can be researched in the address database with over 25,000 addresses nationwide. In addition, users have the option of interactive exchange in various forums.

Volunteer Database

With more than 10,000 offers, the association's volunteer database is the largest and most extensive database for voluntary work. On the platform, providers of engagement opportunities are presented as well as the people and the stories behind the engagement. Local network partners ensure quality assurance and regular maintenance of the offer data nationwide. This ensures that the offers are always up to date.

People - the magazine

From 2004 to 2017, the association published the magazine Menschen - das Magazin four times . Since 2017 it has been published twice a year under the new title People: Living Inclusive . The focus of the social magazine is on reports, features, portraits and interviews on the topics of inclusion, help for the disabled and self-help as well as child and youth welfare. Issue 1/2014 saw the start of a greatly expanded online edition with additional information, photos and videos. Most of the articles are also available there in easy language and all articles are available as audio versions. Since 2003, the weekly television program Menschen - das Magazin on ZDF has supported the magazine's concerns as a follow-up to Die Große Hilfe (1976 to 1995) and Mach mit (1994 to 2002). The moderators were Stephan Greulich from 2003 to 2007 and Bettina Eistel from 2007 to 2014 . Sandra Olbrich has been presenting the magazine since September 6, 2014, and has been broadcasting on Saturdays at 12:05 p.m. since mid-August 2017.

additional offers

The online education service bundles all of its own materials on the subject of education: Free tools and information on various topics can be accessed or downloaded using a search form.

Web links

Commons : Aktion Mensch  - collection of images

Individual evidence

  1. Promotion of Aktion Mensch , accessed on June 18, 2020.
  2. Distribution of lottery income, www.aktion-mensch.de
  3. Lottery winner 2019 , www.aktion-mensch.de
  4. a b "Aktion Mensch" -chances of winning
  5. ↑ Chances of winning the lottery
  6. zdf-teletext
  7. [1] , GWA EFFIE AWARDS winner 2016.
  8. [2] , ADC winner gallery.
  9. [3] , Prize Winner Advertising Films 2016.
  10. [4] , Lead Awards 2016.
  11. http://www.adc.de/wp-content/uploads/2017/05/Gewinnerliste_ADC_Wettbewerb_2017.pdf ( Memento from May 17, 2018 in the Internet Archive ) , list of winners ADC competition 2017.
  12. ^ [5] , Jan Hinrik Drevs.
  13. [6] , German Digital Award winner 2017.
  14. [7] , spotlight PROFESSIONAL Awards 2017.
  15. [8] , Prize Winner Advertising Films 2017.
  16. [9] , GWA Effie: These seven campaigns win silver.