Alberto Vargas

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Vargas in New York, ca.1919

Joaquin Alberto Vargas y Chávez (born February 9, 1896 in Arequipa , Peru , † December 30, 1982 in Los Angeles ) was a Peruvian draftsman who became famous for his pin-up drawings.

Starting in 1940, he replaced George Petty for the American Esquire magazine and drew over 180 different pin-ups . In order to keep the rights to the images permanently, Esquire enforced that the "s" was omitted from Vargas. When Alberto Vargas later left Esquire to switch to Playboy around 1956 , he was forbidden to use the name Varga for future drawings. Thus he signed with his full name Vargas in the future. Hugh Hefner was a huge Vargas fan who worked for Playboy for over 20 years .

More than 150 of his work is on display today at the Spencer Museum of Art, Mississippi.

Alberto Vargas died of a heart attack at the age of 87.


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