esquire

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esquire
Esquire lettering
description Men's and lifestyle magazine
language English, U. v. a. m.
publishing company Hearst Corporation (United States)
Headquarters New York City
First edition October 16, 1933
founder David A. Smart, Henry L. Jackson, Arnold Gingrich
Frequency of publication per month
Sold edition 756 326 copies
( 2018 )
Editor-in-chief Michael Sebastian
Web link esquire.com
ISSN (print) 0014-0791

Esquire [ ˈɛskwaɪɹ, ɪˈskwaɪɹ ] is a men's magazine published by Hearst Corporation and first published in the United States in 1933 . It gained international renown through its contributions by writers such as Ernest Hemingway and F. Scott Fitzgerald .

history

From the beginning, the magazine published pin-ups , among others by renowned illustrators such as George Petty , Alberto Vargas and Al Moore. In the September 1951 issue, a photo of Marilyn Monroe appeared as a hinged sheet in the middle of the booklet ( centerfold ) - two years before she was the centerfold girl in the first Playboy issue in December 1953 . In the 1960s, writers such as John Sack , Tom Wolfe , Norman Mailer and Gay Talese published articles in Esquire , which thus participated in the trend of the so-called "new journalism". In 2007 Esquire was looking for the “Accessory Wearer of the Year” for the first time and awarded a. a. a special award to Pope Benedict XVI. for his red leather shoes. In September 2008 the magazine published 100,000 copies with a cover page made of electronic paper from the company E-Ink .

Hugh Hefner worked as a copywriter for Esquire from 1951 before founding his own magazine Playboy in 1953 . Hefner took many ideas from his former employer, especially the mix of well-written fictional and journalistic stories, lifestyle articles that provide advertisers with an ideal advertising environment, and of course images of pretty girls, with the centerfold girl at Esquire as The Esquire Girl and at Playboy as Playmate of the Month (in the first edition still Sweetheart of the Month ). The main difference to Esquire was that the girls in Playboy were also photographed undressed.

The Esquire is still considered to be the fiercest competitor of the men 's magazine Gentlemen's Quarterly . In addition to the original edition in the USA, it is published in the following countries: China , Greece , El Salvador , Indonesia , Japan , Kazakhstan , Malaysia , Mexico , the Netherlands , the Philippines , Taiwan , Romania , Singapore , Spain , South Korea , Thailand , the Czech Republic , of Turkey , the Ukraine , in the Arabic-speaking and English in Hong Kong . In Russia , a law came into force in 2016, according to which only 20 percent of a media publisher may be held by foreigners, thus "depoliticizing" the magazine.

Esquire Jazz Award

Dubious Achievement Award

In 2008 Esquire presented the Dubious Achievement Award for the last time , which was intended to recall unusual events of the previous year. These articles are written in reverse order, ie the punchline is first in the title and the text below describes the event. As a running gag , these annual articles almost always contain an old photo of the laughing Richard Nixon with the caption “Why is this man laughing?” (“Why is this man laughing?”).

Sexiest Woman Alive

Since 2004 the editorial staff of the magazine has chosen the “woman with the greatest sex appeal ” and has given her the title Sexiest Woman Alive . The first prize winner in 2004 was Angelina Jolie .

See also

Web links

Individual evidence

  1. ↑ Viewing video of the e-ink cover
  2. ↑ Who caresses the Kremlin? , Novaya Gazeta, July 24, 2018
  3. ↑ Leon Neyfakh: Beloved Esquire Franchise, 'Dubious Achievements,' Becomes One. In: New York Observer. January 22, 2008, accessed March 3, 2012 .