Avenir

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font Avenir
category Sans serif
Font designer Adrian Frutiger
Type foundry Linotype
Creation 1988
Variations Avenir Next
example
Font example for Avenir

Avenir is the name of a font that was first introduced to the public by Adrian Frutiger in 1988.

The name Avenir (French avenir "future") is an allusion to the name of the font Futura (Latin futura "future"). The idea behind this is that the Avenir, which was inspired by the Futura, should be a more humane and pleasing one, since it is not so completely geometrically constructed.

history

In its first public presentation the Avenir- included font family six typefaces that have been extended over time to twelve sections. There are the basic weights Light , Book , Roman , Medium , Heavy , Black , each with an upright and an oblique shape.

In order to make the Avenir font family more widely usable in the professional sector, Frutiger worked with Akira Kobayashi (font designer and type director at Linotype ) to revise the Avenir family by 2004 and expanded it as the Avenir Next family to include 24 font weights. In addition, a matching cut with was added to each section of small caps ( small caps ) created. The main innovation of the Avenir Next compared to the original Avenir was the condensed styles, which have been available for all weights since then. Furthermore, with Avenir Next, the numbering system for writing names (e.g. Avenir 35 Light) was no longer required.

Use of the font (examples)

  • Examples of the use of the Avenir font family

  • Hollande in the election campaign. In the background, the political credos set in Avenir Next.

  • The state of Hesse uses the Avenir on official signs and publications.

  • The Swiss telecommunications provider Sunrise uses Avenir Bold as its corporate font.

Individual evidence

  1. ↑ Le Changement c'est maintenant ( Memento from April 20, 2013 in the Internet Archive )

Web links