Baskin Robbins
| Dunkin 'Brands Inc.
|
|
|---|---|
 |
|
| legal form | Corporation , subsidiary |
| founding | 1945 in Glendale (California) , USA |
| Seat |
 Canton, Massachusetts , USA
|
| management |
Nigel Travis , Chairman & CEO John Costello , President Global Marketing and Innovation |
| Branch | System catering |
| Website | baskinrobbins.com |
Baskin-Robbins is an American ice cream parlor chain. The company was founded in Glendale, California in 1945 by Burton Baskin and Irvine Robbins . The individual cafés are run on the franchise principle. Baskin-Robbins is operated by Dunkin 'Donuts Inc., which also operates restaurants in Germany with its donut chain.
31
The number 31, which is the center of the old company logo and is now stylized in the new company logo, has a fundamental meaning for the company's history: the marketing strategy of offering a different type of ice cream for each day of the month made the company famous in the USA. Over the years there have been over 1000 different types of ice cream, of which 21 basic types and up to 35 other types are offered depending on the season and region.
Germany
In the 1980s there were branches in the larger cities of Germany. The chain is now only found in military bases of the United States Armed Forces and is therefore not accessible to most German citizens.
